A Guide for the Freelance Indexer has been many years in the making when you take into account that April Michelle Davis, prior to teaching the "Introduction to Indexing" course through the Editorial Freelancers Association, earned a master's of professional studies degree in publishing from George Washington University as well as certificates in editing, book publishing, and professional editing. She also completed the "Basic Indexing" course at the USDA Graduate School and "Indexing: Theory and Application" at the University of California, Berkeley. A member of the American Society for Indexing, she is chair-elect for the Mid-South Atlantic chapter of ASI. This is an important book for anyone embarking on an indexing career, or considering such a move. But editors and writers should not pass by this opportunity to discover a wealth of valuable information pertinent to their own work.

'In August 1981 my bag was packed for my fifth visit to Panama when the news came to me over the telephone of the death of General Omar Torrijos Herrera, my friend and host. . . At that moment the idea came to me to write a short personal memoir. . . of a man I had grown to love over those five years' GETTING TO KNOW THE GENERAL is Graham Greene's account of a five-year personal involvement with Omar Torrijos, ruler of Panama from 1968-81 and Sergeant Chuchu, one of the few men in the National Guard whom the General trusted completely. It is a fascinating tribute to an inspirational politician in the vital period of his country's history, and to an unusual and enduring friendship.

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.

Indexing: A Practical Guide for Technical Writers is a nuts-and-bolts guide to indexing. It explains in plain language and by example exactly how to index any type of print or online publication quickly, easily, and effectively. The sequential indexing method presented in the book has been battle-tested in high pressure publishing organizations in a variety of high-tech industries over the space of a decade. Because it is based on real-world success, this indexing method is bulletproof. Users of this guide will succeed as an indexer. Unlike other books on the subject, this book is focused on readers, not the subject itself. The book speaks directly to highly practical and often anti-academic technical writers who demand usability, reusability, and reliability. It is geared to people with ""Keep It Simple, Stupid"" signs on their cubicle walls.Proven end-user documentation techniques are employed to present proven indexing methods to readers who themselves develop end-user documentation for a living. They have zero tolerance for academic white papers on indexing. So, the book delivers the hard facts.

Since 1994, Nancy Mulvany's Indexing Books has been the gold standard for thousands of professional indexers, editors, and authors. This long-awaited second edition, expanded and completely updated, will be equally revered. Like its predecessor, this edition of Indexing Books offers comprehensive, reliable treatment of indexing principles and practices relevant to authors and indexers alike. In addition to practical advice, the book presents a big-picture perspective on the nature and purpose of indexes and their role in published works. New to this edition are discussions of "information overload" and the role of the index, open-system versus closed-system indexing, electronic submission and display of indexes, and trends in software development, among other topics. Mulvany is equally comfortable focusing on the nuts and bolts of indexing—how to determine what is indexable, how to decide the depth of an index, and how to work with publisher instructions—and broadly surveying important sources of indexing guidelines such as The Chicago Manual of Style, Sun Microsystems, Oxford University Press, NISO TR03, and ISO 999. Authors will appreciate Mulvany's in-depth consideration of the costs and benefits of preparing one's own index versus hiring a professional, while professional indexers will value Mulvany's insights into computer-aided indexing. Helpful appendixes include resources for indexers, a worksheet for general index specifications, and a bibliography of sources to consult for further information on a range of topics. Indexing Books is both a practical guide and a manifesto about the vital role of the human-crafted index in the Information Age. As the standard indexing reference, it belongs on the shelves of everyone involved in writing and publishing nonfiction books.

Bell examines the history of the index and the depiction of the indexer (from diffident drudge to frankly insane) in both fact and fiction. A fascinating look at a previously little-considered element of the book.

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.