This book elucidates the intricacies and obscurities of graduate enrollment management, allowing scholars and professionals to advance research and practice in the field. Masterfully drawing upon scholarly and applied literatures pertaining to graduate admissions, marketing, strategic planning, and more, chapters present original empirical research and practical case studies that offer readers plentiful strategies, models, and frameworks for approaching graduate enrollment management at their own institutions. This guidebook positions higher education leaders, scholars, and graduate enrollment professionals to effectively address challenges that inhibit the work of increasing equity in graduate education and improving graduate student outcomes.

"This book elucidates the intricacies and obscurities of graduate enrollment management, allowing scholars and professionals to advance research and practice in the field. Masterfully drawing upon scholarly and applied literatures pertaining to graduate admissions, marketing, strategic planning, and more, chapters present original empirical research and practical case studies that offer readers plentiful strategies, models, and frameworks for approaching graduate enrollment management at their own institutions. This guidebook positions higher education leaders, scholars, and graduate enrollment professionals to effectively address challenges that inhibit the work of increasing equity in graduate education and improving graduate student outcomes"--

Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments. Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enrollment Management (SEM). SEM focuses on achieving enrollment goals, and sustaining institutional revenue and serving the needs of students. It provides insights into the ways SEM is practiced across four-year institutions, community colleges, and professional schools. More than just an enhanced approach to admissions and financial aid, SEM examines the student's entire educational cycle. From entry through graduation, this volume helps SEM professionals and graduate students interested in enrollment management to anticipate change and balancing the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management: Provides an overview of the thinking of leading practitioners that comprise SEM organizations, including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role, academic advising; and, retention Includes up-to-date research on current issues in SEM including college choice, financial aid, student persistence, and the effective use of technology Guides readers creating strategic enrollment organizations that fit the unique history, culture, and policy context of your campus Strategic enrollment management has become one of the most important administrative areas in postsecondary education, and it is being adopted in countries around the globe. The Handbook of Strategic Enrollment Management is for anyone in enrollment management, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish to enhance the health and vitality of his or her institution. It is also an excellent text for graduate programs in higher education and student affairs.

University leaders, both senior leadership and boards of trustees, are desperately looking for answers to enrollment concerns across the nation. This book is written by current practitioners in the field. These people live enrollment management every day; they know the field. They can talk to lay leaders from a practitioner’s perspective. Readers will enjoy reading a book that helps them to quickly understand enrollment management and how to quickly make a difference.

This guide helps faculty and student affairs practitioners better serve graduate and professional school students as they navigate what can be an isolating, taxing, and unfamiliar context. Providing actionable strategies, as well as a common language for practitioners to advocate for themselves and for their students, this book is a quick start manual that defines current issues around graduate and professional student development. Drawing together current resources and research around post-baccalaureate student outcomes, this book explores the diverse student needs of graduate and professional students and provides a clear understanding of their social, personal, and psychological development and how to support their success. Case studies showcase specific examples of practice including a holistic development model for graduate training; integrating academic, personal, professional, and career development needs; promising practices for engagement; a diversity, equity, and inclusion approach to access and outcomes; how graduate schools can be important partners to student affairs professionals; and examples of assessment in action. This book provides tools, resources, communication strategies, and actionable theory-to-practice connections for practitioners, professionals, and faculty at all levels who work to support post-baccalaureate student thriving. Appendix available for download online at www.routledge.com/9780367639884 on the tab that is entitled "Support Material."

Higher education as we have known it has now and forever dramatically changed and so must the previous models that we once held dear. Leaders must take a fresh look at how their institutions design, implement, and measure practices in strategic enrollment management and expand the model, as never before. Higher Education on the Brink: Reimagining Strategic Enrollment Management in Colleges and Universities combines strategies for enrollment enhancement with significant support for development of alternative revenue streams for overall sustainability and growth. It introduces a new model for launching highly engaged strategic planning processes for colleges and universities. With current, real-world examples, the book details how colleges can be guided by integrated strategic planning processes to recalibrate efforts that yield key results. The major difference in this work is an exacting focus on organizational culture and each facet that defines it. As colleges and universities place new focus on strategically re-imagining higher education and their role in it, Higher Education on the Brink will serve as a guide for determining what difficult questions need to be asked and how to answer those questions in a manner that will position the college for the future with support from the college community, generating increased opportunities for student and operational success.

Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are given. The importance of retention management in enrollment management and the elements of a successful retention management program provide the reader with suggestions on how to integrate the two programs. The inclusion of over 40 retention management suggestions offers higher education administrators a practical formula for implementing effective retention management programs.

Building comprehensive enrollment management systems, understanding and designing information systems by Nick Vesper. Case study: how information systems support enrollment management by Mariea T. Noblitt. Enrollment management in action by Barry Abrams, Marsha Krotseng, Don Hossler. Tailoring enrollment management to institutional needs : advice to campus leaders by John P. Bean, Don Hossler.