Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

In the highly acclaimed bestselling A Call to Action, President Jimmy Carter addresses the world’s most serious, pervasive, and ignored violation of basic human rights: the ongoing discrimination and violence against women and girls. President Carter was encouraged to write this book by a wide coalition of leaders of all faiths. His urgent report covers a system of discrimination that extends to every nation. Women are deprived of equal opportunity in wealthier nations and “owned” by men in others, forced to suffer servitude, child marriage, and genital cutting. The most vulnerable and their children are trapped in war and violence. A Call to Action addresses the suffering inflicted upon women by a false interpretation of carefully selected religious texts and a growing tolerance of violence and warfare. Key verses are often omitted or quoted out of context by male religious leaders to exalt the status of men and exclude women. And in nations that accept or even glorify violence, this perceived inequality becomes the basis for abuse. Carter draws upon his own experiences and the testimony of courageous women from all regions and all major religions to demonstrate that women around the world, more than half of all human beings, are being denied equal rights. This is an informed and passionate charge about a devastating effect on economic prosperity and unconscionable human suffering. It affects us all.

Looks at the suffering, discrimination, and abuse suffered by women throughout the world, often as a result of distorted readings of religious texts, as witnessed by the author and the testimony of women representing different regions and religions.

A Call to Action challenges current and future teachers to take seriously the philosophical implications of being an educator on land indigenous to a particular human group with both Native and non-Native students. Readers are introduced to the interrelated histories of education, philosophy, and Native and non-Native peoples in North America. These discussions point to the advancement of a critical pedagogy for Native North America. This book should be read by any teacher or student who is or will be involved with cultural studies, especially in the area of Native Americans.

Scientific thinking and understanding are essential for all people navigating the world, not just for scientists and other science, technology, engineering and mathematics (STEM) professionals. Knowledge of science and the practice of scientific thinking are essential components of a fully functioning democracy. Science is also crucial for the future STEM workforce and the pursuit of living wage jobs. Yet, science education is not the national priority it needs to be, and states and local communities are not yet delivering high quality, rigorous learning experiences in equal measure to all students from elementary school through higher education. Call to Action for Science Education: Building Opportunity for the Future articulates a vision for high quality science education, describes the gaps in opportunity that currently exist for many students, and outlines key priorities that need to be addressed in order to advance better, more equitable science education across grades K-16. This report makes recommendations for state and federal policy makers on ways to support equitable, productive pathways for all students to thrive and have opportunities to pursue careers that build on scientific skills and concepts. Call to Action for Science Education challenges the policy-making community at state and federal levels to acknowledge the importance of science, make science education a core national priority, and empower and give local communities the resources they must have to deliver a better, more equitable science education.

This book focuses on Yellowstone: the park, the larger ecosystem, and even more so, the “idea” of Yellowstone. In presenting a case for a new conservation paradigm for the Greater Yellowstone Ecosystem (GYE), including Yellowstone National Park, the book, at its heart, is about people and nature relationships. This new paradigm will be truly committed to a healthy, sustainable environment, rich in other life forms, and one that affords dignity for all: humans and nonhumans. The new story or paradigm must be about living such a commitment and future for GYE in real time. The book presents a well-developed theory for interdisciplinary problem solving that is grounded in practice.

AIDS is threatening children as never before. Millions of them are missing their childhood, medicines, education, information and a host of other essentials due to the disease. Yet they are often overlooked in AIDS programmes, policies and budgets. The Unite for Children. Unite against AIDS Campaign, a global effort by UNICEF, UNAIDS and a multiplicity of other partners, aims to accelerate action to help those at risk of HIV infection, and those already infected and affected by HIV/AIDS. Through four focus areas - prevention of mother-to-child transmission of HIV, providing paediatric treatment, preventing infection among adolescents and young people, and protecting and supporting children affected by AIDS, the Campaign aims to ensure that this is the last generation of children that bears the burden of AIDS.

A Call to Action Common Sense for Our Time is a book for all of us. It serves as a guide to better understand why we have such difficult problems in our country today and why these problems never seem to go away. This book gives us the tools to understand the communities, organizations, and factions that possess the power to dominate our airwaves and in many ways our lives but more importantly this book provides a clear recommendation on how to improve our influence over these communities through the power of the U.S. Constitution.

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.