Most theories of elections assume that voters and political actors are fully rational. While these formulations produce many insights, they also generate anomalies--most famously, about turnout. The rise of behavioral economics has posed new challenges to the premise of rationality. This groundbreaking book provides a behavioral theory of elections based on the notion that all actors--politicians as well as voters--are only boundedly rational. The theory posits learning via trial and error: actions that surpass an actor's aspiration level are more likely to be used in the future, while those that fall short are less likely to be tried later. Based on this idea of adaptation, the authors construct formal models of party competition, turnout, and voters' choices of candidates. These models predict substantial turnout levels, voters sorting into parties, and winning parties adopting centrist platforms. In multiparty elections, voters are able to coordinate vote choices on majority-preferred candidates, while all candidates garner significant vote shares. Overall, the behavioral theory and its models produce macroimplications consistent with the data on elections, and they use plausible microassumptions about the cognitive capacities of politicians and voters. A computational model accompanies the book and can be used as a tool for further research.

DIVA marriage of behavioral and formal theory to explain the electoral strategies of political parties /div

This book integrates spatial and behavioral perspectives - in a word, those of the Rochester and Michigan schools - into a unified theory of voter choice and party strategy. The theory encompasses both policy and non-policy factors, effects of turnout, voter discounting of party promises, expectations of coalition governments, and party motivations based on policy as well as office. Optimal (Nash equilibrium) strategies are determined for alternative models for presidential elections in the US and France, and for parliamentary elections in Britain and Norway. These polities cover a wide range of electoral rules, number of major parties, and governmental structures. The analyses suggest that the more competitive parties generally take policy positions that come close to maximizing their electoral support, and that these vote-maximizing positions correlate strongly with the mean policy positions of their supporters.

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.

The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past; Section B puts forth the author's new theory; Section C tests that theory; and Section D describes its implications for the present and the future. A tested recipe book for public policymakers as well as candidates, their media people, and their campaign strategists on all levels, this volume also includes sample surveys which pollsters can use to design their own polls.

The Oxford Handbooks of American Politics are the essential guide to the study of American political life in the 21st Century. With engaging contributions from the major figures in the field The Oxford Handbook of American Elections and Political Behavior provides the key point of reference for anyone working in American Politics today

This book provides an introduction to an important approach to the study of voting and elections: the spatial theory of voting. In contrast to the social-psychological approach to studying voting behaviour, the spatial theory of voting is premised on the idea of self-interested choice. Voters cast votes on the basis of their evaluation of the candidates or policy alternatives competing for their vote. Candidates fashion their appeals to the voters in an effort to win votes. The spatial theory provides explicit definitions for these behavioural assumptions to determines the form that self-interested behaviour will take. The consequences of this behaviour for the type of candidate or policy that voters will select is the major focus of the theory. There is a twofold purpose to this work. The first is to provide an elementary but rigourous introduction to an important body of political science research. The second is to design and test a spatial theory of elections that provides insights into the nature of election contests. The book will appeal to a wide audience, since the mathematics is kept to an accessible level.

Elections are random events. From individuals deciding whether to vote, to people deciding for whom to vote, to election authorities deciding what to count, the outcomes of competitive democratic elections are rarely known until election day...or beyond. Understanding Elections through Statistics: Polling, Prediction, and Testing explores this random phenomenon from two points of view: predicting the election outcome using opinion polls and testing the election outcome using government-reported data. Written for those with only a brief introduction to statistics, this book takes you on a statistical journey from how polls are taken to how they can—and should—be used to estimate current popular opinion. Once an understanding of the election process is built, we turn toward testing elections for evidence of unfairness. While holding elections has become the de facto proof of government legitimacy, those electoral processes may hide a dirty little secret of the government illicitly ensuring a favorable election outcome. This book includes these features designed to make your statistical journey more enjoyable: Vignettes of elections, including maps, to provide concrete bases for the material In-chapter cues to help one avoid the heavy math—or to focus on it End-of-chapter problems designed to review and extend that which was covered in the chapter Many opportunities to turn the power of the R statistical environment to the enclosed election data files, as well as to those you find interesting From these features, it is clear the audience for this book is quite diverse. This text provides mathematics for those interested in mathematics, but also offers detours for those who just want a good read and a deeper understanding of elections. Author Ole J. Forsberg holds PhDs in both political science and statistics. He currently teaches mathematics and statistics in the Department of Mathematics at Knox College in Galesburg, IL.

"Political Behavior Theories: Insights into Political Participation" Explore the dynamics of political behavior with "Political Behavior Theories." This book delves into how personal beliefs and external influences shape political engagement. Here’s a glimpse of what’s inside: Chapters Highlights: - Theories of Political Behavior: Discover frameworks like rational choice and psychological models explaining voting and participation. - Opinion Polls: Understand how polls influence public opinion and electoral results. - Philip Converse: Learn about his groundbreaking work on belief systems. - Voter Turnout: Analyze why some vote while others don’t. - Party Identification: Explore how party loyalty affects behavior. - Political Apathy: Examine why some remain disengaged. - Genopolitics: See how genetics influence political views. - Voting Behavior: Uncover the psychology behind voting choices. - Political Polarization: Investigate how ideological divides impact democracy. - U.S. Political Parties: Study the demographics and evolution of the Democratic and Republican parties. - Political Campaigns: Dissect campaign strategies from speeches to digital ads. - Hispanic and Latino Americans: Explore their role in politics and policy. - Independent Voters: Understand the motivations of swing voters. - LGBT Demographics: Assess how LGBTQ+ citizens engage politically. - Biology and Political Orientation: Look into the genetic and hormonal factors affecting political views. - Michigan Model: Review this classic framework for political behavior. - Sexism in Elections: Analyze gender bias in American politics. "Political Behavior Theories" is more than a book—it's a valuable resource for deepening your understanding of political dynamics and enhancing your decision-making.

The Oxford Handbooks of Political Science is a ten-volume set of reference books offering authoritative and engaging critical overviews of the state of political science. Each volume focuses on a particular part of the discipline, with volumes on Public Policy, Political Theory, Political Economy, Contextual Political Analysis, Comparative Politics, International Relations, Law and Politics, Political Behavior, Political Institutions, and Political Methodology. The project as a whole is under the General Editorship of Robert E. Goodin, with each volume being edited by a distinguished international group of specialists in their respective fields. The books set out not just to report on the discipline, but to shape it. The series will be an indispensable point of reference for anyone working in political science and adjacent disciplines. What does democracy expect of its citizens, and how do the citizenry match these expectations? This Oxford Handbook examines the role of the citizen in contemporary politics, based on essays from the world's leading scholars of political behavior research. The recent expansion of democracy has both given new rights and created new responsibilities for the citizenry. These political changes are paralleled by tremendous advances in our empirical knowledge of citizens and their behaviors through the institutionalization of systematic, comparative study of contemporary publics--ranging from the advanced industrial democracies to the emerging democracies of Central and Eastern Europe, to new survey research on the developing world. These essays describe how citizens think about politics, how their values shape their behavior, the patterns of participation, the sources of vote choice, and how public opinion impacts on governing and public policy. This is the most comprehensive review of the cross-national literature of citizen behavior and the relationship between citizens and their governments. It will become the first point of reference for scholars and students interested in these key issues.