Conference Proceedings of 8th European Conference on Social Media

These proceedings represent the work of contributors to the 8th European Conference on Social Media (ECSM 2021), hosted by UCLan Cyprus, Larnaca on 1-2 July 2021. The Conference and Programme Chair is Dr Christos Karpasitis, University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is now a well-established event on the academic research calendar and now in its 8th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The conference was due to be held at UCLan Cyprus, Larnaca but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The opening keynote presentation is given by Dr Nikolaos Dimitriadis, Optimal HR Group, Athens, Greece on the topic of Our Brains on Social: Neuro Research Insights on Social Media Usage. On the second day, Mr Nicolas Ioannides, Influencer of the Year - 2018, TV-host and content creator from Nicosia, Cyprus will give a talk on the subject: Influencer Marketing. With an initial submission of 100 abstracts, after the double blind, peer review process there are 31 Academic research papers, 3 PhD research papers and 2 work-in-progress papers published in these Conference Proceedings. These papers represent research from Australia, Austria, China, Cyprus, Czech Republic, Germany, Italy, Lithuania, Malaysia, Netherlands, New Zealand, Northern Cyprus, Portugal, Russia, South Africa, Spain, Switzerland, UK, United Arab Emirates, and USA.

These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.

This two-volume set constitutes the refereed proceedings of the 8th International Conference on Human Aspects of IT for the Aged Population, ITAP 2022, held as part of the 24th International Conference, HCI International 2022, held as a virtual event, during June-July 2022. ITAP 2022 includes a total of 75 papers, which focus on topics related to designing for and with older users, technology acceptance and user experience of older users, use of social media and games by the aging population, as well as applications supporting health, wellbeing, communication, social participation and everyday activities. The papers are divided into the following topical sub-headings. Part I: Aging, Design and Gamification; Mobile, Wearable and Multimodal Interaction for Aging; Aging, Social Media and Digital Literacy; and Technology Acceptance and Adoption: Barriers and Facilitators for Older Adults Part II: Intelligent Environment for Daily Activities Support; Health and Wellbeing Technologies for the Elderly; and Aging, Communication and Social Interaction.

Virtual communities are a new frontier in the digital landscape. While these spaces are only in their infancy, it will not be long before they become a part of much of the population’s daily life. Before that becomes the case, it is important that we instill guidelines and parameters to ensure that those interacting with these digital spaces feel safe within them and are able to use them to their fullest capacity. Building Power, Safety, and Trust in Virtual Communities examines how online groups help people learn and change the way they think. In this book, different people with different academic backgrounds, methods, and personal experience with virtual groups look at this question. Case studies are included to help exemplify these findings. Together, these chapters discuss how virtual communities are built in ways that thinkers, researchers, and practitioners can understand.

The World Wide Web (WWW) and digitisation have become important sites and tools for the history of the Holocaust and its commemoration. Today, some memory institutions use the Internet at a high professional level as a venue for self-presentation and as a forum for the discussion of Holocaust-related topics for potentially international, transcultural and interdisciplinary user groups. At the same time, it is not always the established institutions that utilise the technical possibilities and potential of the Internet to the maximum. Creative and sometimes controversial new forms of storytelling of the Holocaust or more traditional ways of remembering the genocide presented in a new way with digital media often come from people or groups who are not in the realm of influence of the large memorial sites, museums and archives. Such "private" stagings have experienced a particular upswing since the boom of social media. This democratisation of Holocaust memory and history is crucial though it is as yet undecided how much it will ultimately reinforce old structures and cultural, regional or other inequalities or reinvent them. The "Digital space" as an arbitrary and limitless archive for the mediation of the Holocaust spanning from Russia to Brazil is at the centre of the essays collected in this volume. This space is also considered as a forum for negotiation, a meeting place and a battleground for generations and stories and as such offers the opportunity to reconsider the transgenerational transmission of trauma, family histories and communication. Here it becomes evident: there are new societal intentions and decision-making structures that exceed the capabilities of traditional mass media and thrive on the participation of a broad public.

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.