6th International Conference On Corporate Reputation Identity And Competitiveness Boston 23 25 May 2002
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: 2002 |
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: OCLC:781507885 |
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: 4/5 (85 Downloads) |
Synopsis 6th International Conference on Corporate Reputation Identity and Competitiveness, Boston, 23-25 May 2002 by :
Author |
: Ivanka Mamic |
Publisher |
: Routledge |
Total Pages |
: 451 |
Release |
: 2017-09-08 |
ISBN-10 |
: 9781351280709 |
ISBN-13 |
: 1351280708 |
Rating |
: 4/5 (09 Downloads) |
Synopsis Implementing Codes of Conduct by : Ivanka Mamic
At the start of the 21st century manufacturing is in the midst of a major transformation, with goods moving from factories in São Paulo, Ho Chi Minh and Guanzhou to the shelves of stores in New York, Hamburg and Sydney. As production of goods has become increasingly global, with an impact on workers and societies around the world, the ILO has sought to answer the challenging question: how best to implement voluntary corporate initiatives in value chains that stretch around the globe from a constantly changing supply base of factories both large and small? In order to address growing pressures from stakeholders, a number of global companies have adopted codes of conduct with the aim of influencing the practices of their suppliers in less-developed countries and providing a baseline of expected standards. Typically, codes of conduct draw on international labour standards, setting guidelines on a range of issues, including child labour, forced labour, wages and benefits, working hours, disciplinary practices, the right to freedom of association, health and safety, and environmental practices. Notwithstanding the array of initiatives that has emerged, anecdotal evidence suggests that, in many cases, managers both at the company and supplier level have struggled and continue to struggle with the issue of how to implement their codes of conduct. Based on interviews with hundreds of managers, activists, government officials, factory workers and workers' representatives, Implementing Codes of Conduct represents the most extensive research conducted to date into the emerging nature of corporate social responsibility and global supply chains. Its objective is to provide useful examples and lessons learned to companies, policy-makers and others interested in implementing their own code of conduct or who are actively involved in this field. This book has broad implications for firms that are serious about seeing the social and environmental objectives expressed in their corporate codes become a reality at the supplier level – implications that stretch from the boardroom to the factory floor. The book presents a model that maps a route from the creation of a vision to its implementation at the operational level. Based on research conducted in the sports footwear, apparel and retail sectors, this book provides a detailed account of the approaches currently used by leading brands and retailers and practical suggestions for other companies to follow in addressing social pressures. Given an increasingly clear link between corporate social responsibility and profits, this book serves as an invaluable tool in assisting those interested in balancing the complex demands of society and competitive concerns.
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: 2006 |
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: OCLC:780682305 |
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Rating |
: 4/5 (05 Downloads) |
Synopsis 10th International Conference on Corporate Reputation, Identity and Competitiveness, New York, 25-28 May 2005 by :
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: 2000 |
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: OCLC:464548559 |
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: 4/5 (59 Downloads) |
Synopsis Corporate Reputation Identity and Competitiveness by :
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: 2001 |
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: OCLC:781500593 |
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: 4/5 (93 Downloads) |
Synopsis Proceedings of the 5th International Conference on Corporate Reputation, Identity and Competitiveness by :
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: 2000 |
ISBN-10 |
: OCLC:781497626 |
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: |
Rating |
: 4/5 (26 Downloads) |
Synopsis 4th International Conference on Corporate Reputation, Identity and Competitiveness by :
Author |
: Margalit Toledano |
Publisher |
: Routledge |
Total Pages |
: 209 |
Release |
: 2013-09-02 |
ISBN-10 |
: 9781136678769 |
ISBN-13 |
: 113667876X |
Rating |
: 4/5 (69 Downloads) |
Synopsis Public Relations and Nation Building by : Margalit Toledano
All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It links the profession’s genesis – including the role of the Diaspora and early Zionist activists – to today’s private and public sector professionals by identifying their roots in Israel’s cultural, economic, media, political, and social systems. It reveals how professional communicators and leaders nurtured and valued collectivism, high consensus, solidarity, and unity over democracy and free speech. It investigates such key underpinning concepts as Hasbara and criticizes non-democratic and sometimes unethical propaganda practices. It highlights unprecedented fundraising and lobbying campaigns that forged Israeli identity internally and internationally. In situating Israeli ideas on democracy in the context of contemporary public relations theory, Public Relations and Nation Building seeks to point ways forward for that theory, for Israel and for the public relations of many other nations.
Author |
: Charles J. Fombrun |
Publisher |
: Harvard Business Review Press |
Total Pages |
: 482 |
Release |
: 1996 |
ISBN-10 |
: 0875846335 |
ISBN-13 |
: 9780875846330 |
Rating |
: 4/5 (35 Downloads) |
Synopsis Reputation by : Charles J. Fombrun
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Author |
: Cees B.M. Van Riel |
Publisher |
: Routledge |
Total Pages |
: 325 |
Release |
: 2007-08-07 |
ISBN-10 |
: 9781134335053 |
ISBN-13 |
: 1134335059 |
Rating |
: 4/5 (53 Downloads) |
Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
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: Keith Dinnie |
Publisher |
: Routledge |
Total Pages |
: 259 |
Release |
: 2015-08-27 |
ISBN-10 |
: 9781317681946 |
ISBN-13 |
: 1317681940 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Nation Branding by : Keith Dinnie
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.