Written by real working moms, 42 Rules for Working Moms is a compilation of funny practical advice on how to survive as a "working mom." These real life experiences are fun, personal and sure to be appreciated by working moms everywhere. Gone are the sugar-coated nicey-nice images you just can't relate to. In 42 Rules of Working Moms, Laura Lowell brings together a diverse group of working moms: different cultures, industries, ages, relationships and perspectives. The contributors possess years of experience balancing their personal and professional lives. They come together to share their hard-earned lessons with other working moms.

Tired of the same 'ole networking chatter? Do you think anyone is really listening to what you have to say? Wish you were somewhere else? If you have to network to grow your business and find yourself spending money going to events, meeting as many people as possible and returning to the office with a handful of business cards without the results you want, you can benefit from the strategies presented in '42 Rules for Effective Connections (2nd Edition).' For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business where you have to go out to meet potential customers this book is a must-read. The author provides a broad range of strategies that make the difference between networking that is 'hit and miss' versus networking that hits the bull's eye. If you are serious about growing your business and simply are missing the mark on how to make your behavior stand out, or if you are achieving success already and want to step up your game, this book will open the door to new possibilities. There are literally thousands of networking organizations available for anyone wanting to participate. This book is not about which meeting to attend; this book is about how to get better results when you get there! In this book you will learn: How to position yourself in a crowded marketplace? How to start conversations? What to say to make yourself memorable? How to insure that others will want to do business with us? What can we do to improve our performance? Author, Bonnie Ross-Parker has a background in franchising and network marketing. For more than two decades, she has attended countless networking meetings and events and constantly witnesses the same scenario -- individuals pushing their card in your hand and asking you to call them when you need the service they offer! With all the business books that have been written, all the emphasis on building relationships, there is still a total misunderstanding of what it takes to build one's business. Relationships are key. Building rapport is key. Being a good listener is key. Read this book to learn more and be a better networker.

Written by an experienced educator, '42 Rules for Elementary School Teachers (2nd Edition)' is a collection of personal and practical professional advice on how to thrive as an elementary school teacher. These guiding best practices promote clear connections to successfully creating a learning community that supports students while keeping teachers sane and successful. Here are the rules that will help teachers rule the school. Whether it¿s your first year teaching, your last, or somewhere in between, 42 Rules for Elementary School Teachers (2nd Edition) will give you easy to implement strategies for being an outstanding and effective educator. Susan Guerrero shares the rules she has learned and lived in over twenty years in education. Her experiences as an educator are varied and diverse giving her a full understanding of the personal and professional challenges teachers face. As a supporter of teachers Susan brings the insights she has gained from being both inside and outside the classroom. '42 Rules for Elementary School Teachers (2nd Edition)' is for any teacher who wants to stay connected to the joy of teaching or who wants to learn: What you need do to be successful before students ever enter the classroom Why we need to ask important questions What PREP really is and how it will help you reach every student Why you can relax and still be phenomenal

You just heard the words no dog owner ever wants to hear ... your dog has cancer. Suddenly you are faced with making a frenzy of life and death decisions for your beloved friend, while fighting back the tears. Should I do chemo? What about holistic medicine? What about surgery? Do I change his diet? Organic or medicinal? Should I euthanize? Experts predict that half of all dogs will get some type of cancer in their lifetimes with 80 percent of dogs over the age of 10 dying from the disease. The grim statistics go on and on. But the good news is that for every dog that passes away, there are thousands of stories of survival yet to be told. "42 Rules to Fight Dog Cancer" is a compilation of real stories, told by real people about their successful battle against dog cancer. The book is rooted in the thought that through the collective knowledge of dog owners everywhere, we will be closer to eradicating this disease. Filled with concrete tips that you can start using immediately, 100% of the author's proceeds will be donated to dog-related causes. Aimee Quemuel is an avid animal advocate and founder of FightDogCancer.com, a community driven information source and social network. FightDogCancer.com not only creates a community where dog owners can share tips and advice, post pictures and simply just vent about the journey, but also leverages the power of information to raise money for dog cancer charities.

"42 Rules for Applying Google Analytics" is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.

Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, reduces the keys to sales effectiveness to 42 rules of successful salesmanship that apply to all selling efforts, from high-tech enterprise sales to the non-technology sales.

Powell draws on her 20-plus years in sales to present a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales, and turn customers into champions for your business.

This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others' successes with books. The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message. If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success.

'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000ft ¿hawk-eye¿ perspective, as well as drilling down into the many different considerations for an effective website and social media presence. The 42 Rules are based on Philippa¿s 15plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life ideas and case studies from her clients, colleagues and over thirty contributing experts.