365 Marketing Strategies for Travel Agents

365 Marketing Strategies for Travel Agents
Author :
Publisher : CreateSpace
Total Pages : 96
Release :
ISBN-10 : 150034219X
ISBN-13 : 9781500342197
Rating : 4/5 (9X Downloads)

Synopsis 365 Marketing Strategies for Travel Agents by : Tom Ogg

"365 Marketing Strategies for Travel Agents" is a compilation of marketing ideas, tips and strategies that travel professionals has successfully used and shared on the Travel Professional Community social media platform. These strategies are tried and true ways to build your agency. Strategies shared will help you create client referrals, use client gifts successfully, create client loyalty programs, use social media to market, create unique branding for your agency, market on your website effectively, understand digital marketing for personal devices, use direct mail, create symbiotic business relationships, create and implement successful travel promotions, effectively use one-on-one direct sales for results, how to advertise for success, how to use e- and print newsletters, telemarketing techniques and lots, lots more! If this book doesn't get your creative marketing juices flowing, nothing will!

365 Marketing Strategies for Travel Agents

365 Marketing Strategies for Travel Agents
Author :
Publisher : Createspace Independent Publishing Platform
Total Pages : 102
Release :
ISBN-10 : 1981287043
ISBN-13 : 9781981287048
Rating : 4/5 (43 Downloads)

Synopsis 365 Marketing Strategies for Travel Agents by : Tom Ogg

"365 Marketing Strategies for Travel Agents" is a compilation of marketing ideas, tips and strategies that travel professionals has successfully used and shared on the Travel Professional Community social media platform. These strategies are tried and true ways to build your agency. Strategies shared will help you create client referrals, use client gifts successfully, create client loyalty programs, use social media to market, create unique branding for your agency, market on your website effectively, understand digital marketing for personal devices, use direct mail, create symbiotic business relationships, create and implement successful travel promotions, effectively use one-on-one direct sales for results, how to advertise for success, how to use e- and print newsletters, telemarketing techniques and lots, lots more! If this book doesn't get your creative marketing juices flowing, nothing will!

Successful Tourism

Successful Tourism
Author :
Publisher : Sterling Publishers Pvt. Ltd
Total Pages : 452
Release :
ISBN-10 : 8120732006
ISBN-13 : 9788120732001
Rating : 4/5 (06 Downloads)

Synopsis Successful Tourism by : Pran Nath Seth

Tourism is the world's second largest industry employing on an average one out of twenty adult men and women world-wide and the ratio is one out of ten when it comes to the developed countries like USA. The growing ranks of international leisure travellers are being influenced by business travellers who, are flooding into India as a result of economic liberalisation. It is thus imperative that our professional tourism corps be trained to meet these exacting requirements. Both in public and private sectors, the increasing understanding of these needs is leading to the development of institutes, training centres and academic programmes in tourism management. There is thus a great need for comprehensive professional literature. This two-volume series volume tells readers all that they want to know about tourism -- its history, networks and intricate operations. Volume Two discusses in detail how different tourism sectors operate and market themselves -- travel agencies, tour operators, hotels, restaurants, airlines -- as well as the impact of changing technology on their activities.

Tourism Distribution

Tourism Distribution
Author :
Publisher : Juta and Company Ltd
Total Pages : 404
Release :
ISBN-10 : 0702154180
ISBN-13 : 9780702154188
Rating : 4/5 (80 Downloads)

Synopsis Tourism Distribution by : Berendien Lubbe

Travel distribution has become one of the most talked-about subjects in the tourism industry since technological advances have opened new channels and opportunities for suppliers of tourism, travel intermediaries and consumers. While technological advances have brought about dramatic changes, so too has the consolidation of organisations, both in the airline and travel industries. These changes are transforming the industry and while travel agents will remain key players in distribution, their fundamental role will probably change from supplier-biased intermediaries to consumer-biased consultants.

Hospitality Marketing

Hospitality Marketing
Author :
Publisher : Taylor & Francis
Total Pages : 435
Release :
ISBN-10 : 9781317403494
ISBN-13 : 1317403495
Rating : 4/5 (94 Downloads)

Synopsis Hospitality Marketing by : Francis Buttle

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Innovation Strategies and Organizational Culture in Tourism

Innovation Strategies and Organizational Culture in Tourism
Author :
Publisher : Taylor & Francis
Total Pages : 207
Release :
ISBN-10 : 9781003847298
ISBN-13 : 1003847293
Rating : 4/5 (98 Downloads)

Synopsis Innovation Strategies and Organizational Culture in Tourism by : Marco Valeri

This book analyzes the importance of innovation as the key driver of sustained success in the tourism industry and the knowledge sharing process. It explores its impact on innovation capability and innovation performance of organizations. With 12 chapters written by 22 contributors, the book offers international reflections. The first part of the book focuses on innovation management strategies and analyzes the importance of innovation as the key driver of sustained success in the tourism industry. Tourism and hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly. The second part of the book focuses on knowledge sharing through case studies. Chapters analyze the knowledge sharing process and its impact on the innovation capability and innovation performance of the firms. The essence of knowledge sharing is to provide a framework for management in their attempt to develop and enhance their organizational capability to innovate in tourism. This invaluable book provides both theoretical and practical insights into innovation strategies and knowledge sharing in tourism. It will interest students, scholars and researchers, as well as executives and practitioners in the field of tourism and hospitality management.

Destination Marketing

Destination Marketing
Author :
Publisher : Routledge
Total Pages : 352
Release :
ISBN-10 : 9781000200935
ISBN-13 : 1000200930
Rating : 4/5 (35 Downloads)

Synopsis Destination Marketing by : Steven Pike

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Right Away & All at Once

Right Away & All at Once
Author :
Publisher : Rosetta Books
Total Pages : 312
Release :
ISBN-10 : 9780795346538
ISBN-13 : 0795346530
Rating : 4/5 (38 Downloads)

Synopsis Right Away & All at Once by : Greg Brenneman

An expert in business turnaround shares his inspiring approach to problem-solving: “A fascinating read” (Mitt Romney). Visionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Here, Brenneman takes what he’s learned from turning around or tuning up many businesses—including Continental Airlines and Burger King—and distills it into a simple, clear, five-step roadmap that anyone can follow. He teaches you how to: *prepare a succinct Go Forward plan *build a fortress balance sheet *grow your sales and profits *choose all-star servant leaders *empower your team For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But he also came to realize that he could apply these same principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life—faith, family, friendship, fitness, and finance—into consideration. Brenneman’s inspiring examples, from both his business and his life, demonstrate the astounding effects these steps can have when you apply them—right away and all at once.

The Business of Tourism

The Business of Tourism
Author :
Publisher : Sterling Publishers Pvt. Ltd
Total Pages : 460
Release :
ISBN-10 : 8120731182
ISBN-13 : 9788120731189
Rating : 4/5 (82 Downloads)

Synopsis The Business of Tourism by : A. K. Bhatia

Travel and tourism is one of the world s most important and fastest growing economic sectors, generating jobs and substantial wealth for economies around the globe. The present book The Business of Tourism Concepts and Strategies explains the complex tourism phenomenon in its various manifestations. Various academic disciplines are involved in the study of tourism because of the complex nature of the subject. Some basic disciplines such as economics, psychology, sociology and geography contribute a great deal to the understanding of the subject. Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume. The book gives the reader a global perspective of the travel and tourism industry. The approach has been to provide a simple and comprehensive outline of as many concepts as possible. The book contains some additional features which will be of great help to the reader. These features include case studies having references to the subject matter discussed in various chapters. The cases are taken from the industry and provide interesting material for interactive discussion. Contents " Acknowledgements " Preface " Travel Trade Abbreviations " Tourism-A Historical Perspective " Consumer Behaviour and Tourism Demand " Dimensions of Tourism " Measuring The Demand For Tourism " The Structure of Tourism Industry " The Tourism Industry And Public Sector Organisation` " Special Interest Tourism " International Cooperation In Tourism " Travel And Accommodation " Travel And Transport " Retail Travel Trade " Travel Legislation " Business Tourism " Marketing and Promotion for Tourism " Tourism Planning And Environment " Glossary Travel and Tourism " Ticketing And Airlines Terms " Hotel Industry Terms " Travel Trade Publications " International Tourism Periodicals " Travel Industry Journals And Periodicals " Travel Research Journals " Education and Training in Travel and Tourism Institutes " International Organisations " Travel Related Publications of International Organisations " Bibliography " Index " CASE STUDIES

Handbook on Tourism and Social Media

Handbook on Tourism and Social Media
Author :
Publisher : Edward Elgar Publishing
Total Pages : 528
Release :
ISBN-10 : 9781800371415
ISBN-13 : 1800371411
Rating : 4/5 (15 Downloads)

Synopsis Handbook on Tourism and Social Media by : Gursoy, Dogan

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.