One of the most important things about living in today's modern world is the ability to travel. Bridges are one of the most important aspects of our modern transportation system. Since the beginning of civilizations, simple bridges have been used to get people over rivers, across valleys, and even across mountains. Today, technology allows engineers to design the most amazing architectural marvels in the world. This resource explores the fascinating history of bridge building and focuses on the engineering accomplishments that will allow safe and sustainable transportation today and far into the future.

A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.

Bringing together leading scholars and practitioners from the worlds of leadership, followership, transitional justice, and international law, this research provides a blueprint of how people-led, bottom-up, grassroots efforts can foster reconciliation and a more peaceful world.

"When he was thinking about how to build a bridge across the River Tweed, Sir Samuel Brown stopped while observing a spider s web. Right at this time he discovered the suspension bridge." Charles Bender, 1868. The English translation of Tadaki Kawada s landmark book traces the modern suspension bridge from its earliest appearance in Western civilization only 200 years ago to the enormous Akashi Kaikyo and Storebælt bridges completed at the end of the twentieth century. History of the Modern Suspension Bridge: Solving the Dilemma between Economy and Stiffness examines the conflicts, the bridge collapses, the colorful personalities, and the advancements that have shaped the development of the suspension bridge. From John Roebling and the Brooklyn Bridge to the legendary rivalry between Othmar Ammann and David Steinman, from the Tacoma Narrows Bridge collapse in 1940, which Kawada explores in depth, to the closing of London s Millennium Bridge just three days after its opening, this book is a complete history of the modern suspension bridge with a focus on the two essential factors in suspension bridge design, economy and stiffness, which are always in competition with one another. How do engineers reinforce the suspension bridge against the elements of wind and traffic, without sacrificing economy? History of the Modern Suspension Bridge: Solving the Dilemma between Economy and Stiffness will appeal to anyone interested in engineering history and suspension bridges. Practicing engineers will find the charts, tables, and design formulas especially valuable. About the authors: Tadaki Kawada, Ph.D., is a renowned engineer and bridge designer who has designed some of the world s longest suspension bridges. He served as president and CEO of Kawada Industries, Tokyo, and is currently on the board of directors. Harukazu Ohashi, Ph.D., (translator) is an executive officer of Nippon Engineering Consultants Co., Ltd., of Tokyo and previously held positions with the Honshu-Shikoku Bridge Authority in Japan and Parsons Corporation in New York. Richard Scott (editor) is a waterway heritage planner for Parks Canada, where he is currently responsible for planning along the Trent-Severn Waterway. He is the author of In the Wake of Tacoma (ASCE Press, 2001).

Bridges are some of the most fascinating structures in our landscape, and they come in all forms. From towering suspension bridges to humble stone crossings, this book visits them all in sweet, bouncing text with expository sidebars. But while bridges can be quite grand, this reminds us that their main purpose is bringing people together. This is perfect for budding architects, as well as readers who can relate to having loved ones who live far away.

A transportation expert makes a provocative case for changing the nation’s approach to highways, offering “bold, innovative thinking on infrastructure” (Rick Geddes, Cornell University). Americans spend hours every day sitting in traffic. And the roads they idle on are often rough and potholed, with exits, tunnels, guardrails, and bridges in terrible disrepair. According to transportation expert Robert Poole, this congestion and deterioration are outcomes of the way America manages its highways. Our twentieth-century model overly politicizes highway investment decisions, short-changing maintenance and often investing in projects whose costs exceed their benefits. In Rethinking America’s Highways, Poole examines how our current model of state-owned highways came about and why it is failing to satisfy its customers. He argues for a new model that treats highways themselves as public utilities—like electricity, telephones, and water supply. If highways were provided commercially, Poole argues, people would pay for highways based on how much they used, and the companies would issue revenue bonds to invest in facilities people were willing to pay for. Arguing for highway investments to be motivated by economic rather than political factors, this book makes a carefully-reasoned and well-documented case for a new approach to highways.

At a time when we are reexamining our values, reeling from the pace of change, witnessing the clash between good instincts and "pragmatism," dealing with the angst of a new millennium, Neil Postman, one of our most distinguished observers of contemporary society, provides for us a source of guidance and inspiration. In Building a Bridge to the Eighteenth Century he revisits the Enlightenment, that great flowering of ideas that provided a humane direction for the future -- ideas that formed our nation and that we would do well to embrace anew. He turns our attention to Goethe, Voltaire, Rousseau, Diderot, Kant, Edward Gibbon, Adam Smith, Thomas Paine, Jefferson, and Franklin, and to their then-radical thinking about inductive science, religious and political freedom, popular education, rational commerce, the nation-state, progress, and happiness. Postman calls for a future connected to traditions that provide sane authority and meaningful purpose -- as opposed to an overreliance on technology and an increasing disregard for the lessons of history. And he argues passionately for specific new guidelines in the education of our children, with renewed emphasis on developing the intellect as successfully as we are developing a computer-driven world. Witty, provocative, and brilliantly reasoned, Building a Bridge to the Eighteenth Century is Neil Postman's most radical, and most commonsensical, book yet.

This volume was first published by Inter-Disciplinary Press in 2014. Building Barriers and Bridges: Interculturalism in the 21st Century is a compilation of perspectives on the theme of Interculturalism and Identity by nineteen authors from thirteen countries on four continents. It represents a broad panorama of views on pivotal issues of identity, trans-and intercultural concepts, and cross-cultural community building. Presented in three parts: Culture and Identity; Constructing and Deconstructing Barriers; and Experienced-based Transformations, Building Barriers and Bridges moves from formal definitions to strategies to success stories in daily life around our globe. The book encompasses a broad array of perspectives in the social, the economic, the political, and the personal realm through more than scholarly evidence: One is invited to join a journey over the topography of identity and models for trans-cultural, intercultural, and cross-cultural community building by way of research, narrative, analyses of laws and structures, anecdotes, and first-person perspective historical accounts. Building Barriers and Bridges lets the reader arrive at common ground: one where Interculturalism is the crossing point for the individual, local groups, societies, and cultures. The forms of interactions and models, detailed by the authors, guide the contextualizing of approaches for identity and community building.

An Insiders' Guide to Inspecting, Maintaining, and Operating BridgesSuspension bridges are graceful, aesthetic, and iconic structures. Due to their attractiveness and visibility, they are well-known symbols of major cities and countries in the world. They are also essential form of transportation infrastructure built across large bodies of water. D