Market Research Handbook

Market Research Handbook
Author :
Publisher : John Wiley & Sons
Total Pages : 654
Release :
ISBN-10 : 047051793X
ISBN-13 : 9780470517932
Rating : 4/5 (3X Downloads)

Synopsis Market Research Handbook by : ESOMAR

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development

Health Services Marketing

Health Services Marketing
Author :
Publisher : Springer Science & Business Media
Total Pages : 170
Release :
ISBN-10 : 9780387736044
ISBN-13 : 0387736042
Rating : 4/5 (44 Downloads)

Synopsis Health Services Marketing by : Richard K. Thomas

For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.

Handbook of Service Marketing Research

Handbook of Service Marketing Research
Author :
Publisher : Edward Elgar Publishing
Total Pages : 629
Release :
ISBN-10 : 9780857938855
ISBN-13 : 0857938851
Rating : 4/5 (55 Downloads)

Synopsis Handbook of Service Marketing Research by : Roland T. Rust

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy

Market Research Handbook

Market Research Handbook
Author :
Publisher : iUniverse
Total Pages : 204
Release :
ISBN-10 : 9780595364015
ISBN-13 : 0595364012
Rating : 4/5 (15 Downloads)

Synopsis Market Research Handbook by : Jie Xu

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Beyond the HIPAA Privacy Rule

Beyond the HIPAA Privacy Rule
Author :
Publisher : National Academies Press
Total Pages : 334
Release :
ISBN-10 : 9780309124997
ISBN-13 : 0309124999
Rating : 4/5 (97 Downloads)

Synopsis Beyond the HIPAA Privacy Rule by : Institute of Medicine

In the realm of health care, privacy protections are needed to preserve patients' dignity and prevent possible harms. Ten years ago, to address these concerns as well as set guidelines for ethical health research, Congress called for a set of federal standards now known as the HIPAA Privacy Rule. In its 2009 report, Beyond the HIPAA Privacy Rule: Enhancing Privacy, Improving Health Through Research, the Institute of Medicine's Committee on Health Research and the Privacy of Health Information concludes that the HIPAA Privacy Rule does not protect privacy as well as it should, and that it impedes important health research.

Small Business and the Public Library

Small Business and the Public Library
Author :
Publisher : American Library Association
Total Pages : 146
Release :
ISBN-10 : 9780838993224
ISBN-13 : 0838993222
Rating : 4/5 (24 Downloads)

Synopsis Small Business and the Public Library by : Luise Weiss

Aligning with current difficult economic times, this book helps libraries assist users entering or already involved in the small business community