DIV1000 designs for restaurants cafe and bar graphics. Restaurants, bars, and cafes are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book will provide a catalog of creative ideas for getting restaurant graphics right. This book will offer designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump start their creativity for their restaurant industry clients. /div

Beskrivelse: Restaurants, bars, and cafés are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book provides a catalog of creative ideas for getting restaurant graphics right. It offers designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump-start their creativity for their restaurant industry clients.

レストラン、バー、カフェなどの飲食店はもっとも競争の激しいビジネスだといえるだろう。マーケティングやブランディングを適切に行うことが生存競争において不可欠だ。本書ではこの業界で消費者の心をつかんだグラフィックスを一同に集めた。CI、サイネージ、インスタレーション、プロモーション、粗品、メニューなど、デザイナーにインスピレーションを与える革新的なイメージばかりが揃っている。飲食業界のクライアントを持つクリエイター必携の、アイデアリソースを満載したリファレンスブックの携帯版。

Very Small Cafs and Restaurants features 40 projects from around the world by such designersas Wonderwall, Marti Guix, and Thomas Heatherwick. Almost all of the establishments featured measure less than 150 square metres so the designers must make a big impact with very little space. The book will be inspirationalfor designers faced with the challenge of a tiny cafe or restaurant, as well as for independent food retailers looking for fresh new ways to present their product.

“An emotional trip down memory lane for those of us who count our favorite restaurants as cherished personalities and members of our family.” —Danny Meyer, founder of Shake Shack From romantic spots like Le Bernardin to beloved holes-in-the-wall like Corner Bistro, John Donohue renders people’s favorite restaurants in a manner that captures the emotional pull a certain place can have on the hearts of New Yorkers. All the Restaurants in New York is a collection of these drawings, characterized by their appealingly loose and gently distorted lines. These transportive images are intentionally spare, leaving the viewer room to layer on their own meaning and draw connections to their own memories of a place, of a time, of an atmosphere. Featuring an eclectic mix of 100 restaurants—from Minetta Tavern to Frankies 457 and River Café—this charming collection of drawings is accompanied by interviews with the owners, chefs, and loyal patrons of these much-loved restaurants. “I love John’s spare, romantic, quirky portrayals of iconic New York restaurants so much that I purchased over a dozen of his prints to hang around my office. These places come to define our lives in New York—that job right next to Balthazar, that boyfriend who lived above Prune, that interview that took place at ‘21’ . . . They deserve this spotlight, this tribute.” —Amanda Kludt, Editor in Chief, Eater “John Donohue is the Rembrandt of New York City’s restaurant facades. His collection is an invaluable, evocative guide to the ever-changing, slowly vanishing landscape of the city’s great dining scene. It belongs on the bookshelf of every devout chowhound and fresser.” —Adam Platt, Restaurant Critic, New York magazine

Bars and restaurants need to be assertive. Customers tend not to visit them to satisfy basic appetites for food or drink but for the social opportunities. Their interiors need to occupy the imagination of their customers and to whet the appetite for a return visit. The design that gets the formula right will do as much to prolong the life of the business as the products on offer. As this book demonstrates, the conventions and mechanics of eating and drinking influence how bars and restaurants are conceived in different regions of the world. Whatever the final result users are in sustained, intimate contact with the elements of the space they inhabit and detailing must be refined enough, and visually rich enough, to withstand prolonged scrutiny. This book includes a wide range of international projects and for each one there is a descriptive text, colour photographs, floor plans, sections and construction and decorative details. A bonus CD-ROM contains all the drawings as printed in the book, in both EPS and DWG (generic CAD) formats.

Dif ferent geographies and customs generate dif ferent gourmet cultures, while different restaurants offer various gourmet food. In these days of rapid internationalisation, restaurants from different regions influence each other and merge with local live and culture backgrounds, creating a vigorous catering industry all over the world. A foreign restaurant style may not only become the local amusing enjoyment, but also promote the revolution in the theme of restaurants. This book offers readers a visual feast with the collection of world's most classic restaurant projects. It selects 500 projects from more than 50 countries of 6 continents all over the world. It is catergorised in 7 parts, including Restaurant, Bar, Café, Desert Shop, Fastfood, Canteen and Chain Restaurant, revealing designers' innovative applications in restaurant design in different views.

Edition en américain