When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting `to do something different? ? could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created ? at first against tremendous odds and restrictive norms ? injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India?s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.

Titan: Exploring an Earthlike World presents the only comprehensive description in book form of what is currently known about Titan, the largest satellite of the planet Saturn and arguably the most intriguing and mysterious world in the Solar System. Because of its resemblance to our own planet, Titan is often described as a “frozen primitive Earth” and is therefore of wide interest to scientists and educated laypersons from a wide range of backgrounds. The book aims to cater to all of these by using nontechnical language wherever possible, while maintaining a high standard of scientific rigor.The book is a fully revised and extensively updated edition of Titan: The Earthlike Moon, which was published in 1999, before the Cassini and Huygens missions arrived to orbit Saturn and land on Titan. As investigators on these missions, the authors use the latest results to present the most recent revelations and latest surprises about an exciting new world.

This comprehensive reference and guide examines the processes that shape the atmosphere and surface of Titan, Saturn's largest moon.

This book is one of two volumes meant to capture, to the extent practical, the sci- ti? c legacy of the Cassini–Huygens prime mission, a landmark in the history of pl- etary exploration. As the most ambitious and interdisciplinary planetary exploration mission ? own to date, it has extended our knowledge of the Saturn system to levels of detail at least an order of magnitude beyond that gained from all previous missions to Saturn. Nestled in the brilliant light of the ne w and deep understanding of the Saturn pl- etary system is the shiny nugget that is the spectacularly successful collaboration of individuals, organizations and governments in the achievement of Cassini–Huygens. In some ways the partnerships formed and lessons learned may be the most enduring legacy of Cassini–Huygens. The broad, international coalition that is Cassini– Huygens is now conducting the Cassini Equinox Mission and planning the Cassini Solstice Mission, and in a major expansion of those fruitful efforts, has extended the collaboration to the study of new ? agship missions to both Jupiter and Saturn. Such ventures have and will continue to enrich us all, and evoke a very optimistic vision of the future of international collaboration in planetary exploration.