An inspiring must-read leadership development book for new managers, seasoned leaders, or anybody in an HR or customer service role. An essential part of being a successful leader is hiring and utilizing the right people who truly represent your company's values. And whatever skills are needed to do the job can be taught and honed into expertise. But no matter how great a manager you are, there are some things you cannot teach: desire, personality and drive. In You Can't Send a Duck to Eagle School, Mac Anderson shares his best lessons learned from more than forty years of leadership experience in a fresh and engaging way. You'll learn how to hire great people, communicate with your team, and create a culture that's successful — and fun. A great resource for any leader, this is one of the best leadership books out there that provides the simple truths of managing teams in a quick, one-hour read. Read it today and put it into action tomorrow. Looking for a team gift, employee gift, or thank you gift for coworkers? You Can't Send a Duck to Eagle School is a great way to say thanks for a job well done, while inspiring your coworkers to develop their own leadership skills.

If you're going to climb a tree would you rather hire a squirrel or train a horse? That's the premise for this very clever and insightful book. In In You Can't Send a Duck to Eagle School, Mac Anderson shares his 30 plus years of leadership experience in a fresh and engaging manner. A must read for any leader.

Smart leaders learn from their own mistakes. Smarter ones learn from others’ mistakes—and successes. John C. Maxwell wants to help you become the smartest leader you can be by sharing Chapter 20, The Choices You Make, Make You of Leadership Gold with you. After nearly forty years of leading, Maxwell has mined the gold so you don’t have to. Each chapter contains detailed application exercises and a “Mentoring Moment” for leaders who desire to mentor others using the book. Gaining leadership insight is a lot like mining for gold. You don’t set out to look for the dirt. You look for the nuggets. You’ll find them here.

How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms? In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change — from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it. Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.

Pulling Together is a fantastic guide for leaders from all walks of life. In it you will learn about the 10 Rules for High Performance Teamwork. They're simple, yet so important! It's not only about leading a team, but also being a part of one. The 10 rules are presented in a way that every person in your organization can understand. Use this book to clarify expectations and foster accountability, build more focus, unity, trust and credibility with your team, align people and systems, mobilize commitment and generate enthusiasm. Here's your chance to create more balance and harmony within your team.

A message from the author, Mac Anderson, about Charging the Human Battery: "I love stories that can engage our hearts and our souls! In Charging the Human Battery, I share in 50 Ways to Motivate Yourself. All the chapters are brief stories with high impact. My goal with this little book is to create many "a-ha moments" that can inspire, encourage and motivate you when you need it most!" Self-motivation is a subject that has always fascinated me. It can be the differentiator between being energized by life, rather than controlled by its circumstances. Charging the Human Battery is filled with stories and quotes that are designed to engage your brain and your heart, to think about life in a new way...because one idea, if you're ready for it, can change your life forever. Just remember...people are like sticks of dynamite; the power's on the inside but nothing happens until the fuse gets lit. So take a few moments to light your fuse today...and see how you how high your life can soar. From Eddie Curley of Naperville, Illinois. "There is more wisdom and inspiration in this book than any I've read in a long time. It can change the way you think about life."

You may know the 212 degree concept for our original bestseller 212 The Extra Degree written by Sam Parker and Mac Anderson. But this book is written specifically for businesses and is all about creating a service culture. In case you are not familiar with the 212 concept, here it is in a nutshell: At 211 degrees water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And steam can power a locomotive. The one extra degree makes the difference. This simple analogy reflects the ultimate definition of excellence. Because it's the one extra degree of effort, in business and life, that can separate the good from the great. The stories in 212 Service reflect real-life examples of companies that have taken their customer service to the next degree. Someone once said, "Life is like a game of tennis. The player who serves well seldom loses." The same can be said for any business on the planet. There are many books written about service, however, our goals in this one is to keep it simple. 212 Service presents 10 simple, but engaging rules of service that can be read by every member of your team in less than 30 minutes. 212 Service is written with real life examples of exceptional customer service and is certain to inspire your team with ideas that apply specifically to your industry.

Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.

If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans! In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this book with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people." Buy this book and get the creative juices flowing; and hopefully, inspire you and your team to start your own collection of customer love stories.