Fashion is one of the most powerful industries in the world, accounting for 6% of global consumption and growing steadily. Since the 1980s and the birth of the neoliberal economy, it has emerged as the glittering face of capitalism, bringing together prestige, power and beauty and occupying a central place in media and consumer fantasies. Yet the fashion industry, which claims to offer highly desirable job opportunities, relies significantly on job instability, not just in outsourced garment production but at the very heart of its creative production of luxury. Based on an in-depth investigation involving stylists, models, designers, hairdressers, make-up artists, photographers and interns, anthropologist Giulia Mensitieri goes behind fashion's glamorous facade to explore the lived realities of working in the industry. This challenging book lays bare the working conditions of 'the most beautiful job in the world,' showing that exploitation isn't confined to sweatshops abroad or sexual harassment of models, but exists at the very heart of the powerful symbolic and economic centre of fashion.

"The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way we buy and wear clothing? Superblogger Victoria Magrath reveals the pivotal moments that have transformed the fashion world, from the Nineties through to the Noughties, and shares insider secrets and practical tips for navigating the ever-changing fashion landscape. Find inspiration from the new diversity movement which embraces all shapes and sizes, relive the moment Cara Delevingne recorded a selfie on the catwalk and discover how internet sensations like Instagram and ASOS are changing the landscape of fashion permanently. These are The New Fashion Rules"--Amazon.com.

A five step formula for identifying and landing your dream job in fashion.

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

With its tutorial-based approach, this is a practical guide to both hand- and computer-drawn design. Readers will learn to think three-dimensionally and build complex design ideas that are structurally sound and visually clear. The book also illustrates how these basic skills underpin the use of computer-aided design and graphic software. While these applications assist the designer in creating physical products, architectural spaces and virtual interfaces, a basic knowledge of sketching and drawing allows the designer to fully exploit the software. Foundational chapters show how these technical skills fit into a deeper and more intuitive feeling for visualisation and representation, while featured case studies of leading designers, artists and architects illustrate the full range of different drawing options available. Hundreds of hand-drawn sketches and computer models have been specially created to demonstrate critical geometry and show how to build on basic forms and exploit principles of perspective to develop sketches into finished illustrations. There's also advice on establishing context, shading and realizing more complex forms.

This fun volume from fashion experts Fashionary tracks the rise to fame of the most influential designers in fashion. This visual book walks you through the stories of the world's greatest designers, across the decades. Explore each of the legend's life choices, learn how they adapted to trends and adversities, and discover how the fashion industry has changed over the years. Filled with timelines and fascinating graphics that place each fashion designer on the world stage. This volume shares appraisals of 50 of the most important fashion designers and their iconic status. Alongside star designers such as Coco Chanel, Karl Lagerfeld, Cristóbal Balenciaga, and the most influential fashion designers in the fashion industry, it is filled with historical information about the brands and biographies. A special treat for anyone who loves fashion. Fashion Legends included: Coco Chanel, Cristóbal Balenciaga, Christian Dior , Pierre Balmain, Emilio Pucci , Pierre Cardin , Hubert de Givenchy , Mary Quant , Sonia Rykiel , Valentino Garavani, Oscar de la Renta , Karl Lagerfeld , Giorgio Armani , Azzedine Alaïa, Yves Saint Laurent , Issey Miyake , Kenzo Takada, Ralph Lauren, Roberto Cavalli , Vivienne Westwood , Rei Kawakubo , Calvin Klein , Yohji Yamamoto , Jil Sander , Paul Smith , Gianni Versace , Diane Von Fürstenberg, Donna Karan , Miuccia Prada , Franco Moshino , Tommy Hilger , Jean Paul Gaultier , Helmut Lang , Martin Margiela, Dries Van Noten, Domenico Dolce & Stefano Gabbana, Micheal Kors , Ann Demeulemeester , John Galliano , Alber Elbaz , Tom Ford , Marc Jacobs , Thom Browne , Raf Simons , Hedi Slimane , Alexander Mcqueen , Hussein Chalayan , Nicolas Ghesquière, Stella McCartney, Riccardo Tisci

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

If you dream a career in fashion, this is the book for you. Giada Graziano has coached and mentored thousands of fashion enthusiasts over the past years helping them with the tools and confidence they need to break into the fashion industry. Listed in the Forbes Under 30 list for empowering the future generation of the fashion industry through the first fashion career platform Glam Observer of which she's the founder and CEO, Giada's mission has been to make the fashion industry accessible to anyone. Stop believing all the misconceptions related to the fashion industry. You deserve a place in fashion whatever you studied and even if you have no experience and zero connections yet. This is your career manual to become the fashion industry professional (stylist, buyer, editor, designer, merchandiser, publicist...) you are meant to be. Giada identifies the misconceptions to let go of, the habits to adopt, and the strategies to use on the path to confidence, and believing in yourself to finally get the fashion job you want. Hope is not a strategy. With this book, you won't learn the strategies and apply them hoping they will work. With this book, you'll turn your fashion dream into a fashion goal, with actionable steps to take to turn it into reality (and with no stress).

Shop better, buy less, and dress to tell the world "this is me"! Anna Murphy, Fashion Director of The Times, shares her tricks for dressing to feel confident and comfortable, look modern and fabulous, and define your personal style - without always resorting to black. Your clothes stake your place in the world to a voice, a path, a future. Choose who you want to be and how to dress well accordingly. As Mark Twain said, "There is no power without clothes". Anna draws on her years of inside fashion knowledge and style experience to help you work out your "clothing happy place". What best flatters your body? What expresses your sense of self? And how do you build a sustainable wardrobe that will serve you day in, day out, for years to come? Explore why less is more; how to layer, the tricks of mixing and non-matching, and how to dress up neutrals. Follow Anna's tips on the 9-5 work wardrobe, what to wear for that special event, and how to carry off athleisure in style. Also discover the best length of dress or trousers for you, your perfect jeans, and how to invest in a handbag that you will use and love for ever. Immerse yourself in this inspiring, realistic, and practical style book and you, too, will be able to throw chic outfits together effortlessly, have something you want to wear for every occasion, and create wardrobe that, with occasional shopping forays, can last forever. Make fashion your friend!

Guide to Fashion Career Planning: Job Search, Resumes and Strategies for Success provides students and aspiring professionals with realistic information and tools to successfully enter the fashion industry.