Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

After a courtroom gunman threatens everything he holds dear, a Texas Ranger with a checkered past must choose between vengeance and family in this #1 New York Times bestselling thriller. Crawford Hunt wants his daughter back. Following the death of his wife four years ago, he fell into a downward spiral that knocked him down to deskwork and landed his five-year-old daughter Georgia in the custody of her grandparents. But now that Crawford has cleaned up his act and met the court's requirements, the fate of his family lies with Judge Holly Spencer. Holly, ambitious and confident, must prove herself worthy of a permanent judgeship on the cusp of an upcoming election. Every decision is high-stakes, and despite Crawford's commitment to being a better father, Holly is wary of his past. But when a masked gunman barges into the courtroom during the custody hearing, Crawford reacts instinctively to save Holly's life. But his heroism soon takes on the taint of recklessness. With the gunman still at large, Crawford uncovers a horrifying truth, and the cloud over him grows even darker as he considers vengeance. He quickly realizes that pursuing the killer will jeopardize his chances of gaining custody of his daughter and compromise Holly, who needs protection not only from an assassin, but from Crawford himself and the forbidden attraction between them. Friction will keep you on the edge of your seat with breathtaking plot twists and the unforgettable characters that make Sandra Brown one of the world's best-loved authors. It is an extraordinary novel about the powerful ties that bind us to the ones we love and the secrets we keep to protect them.

Learn how things get moving and what makes them stop.

A baseball player slides on the ground to tag a base. A toy car's wheels rub against the floor and slow the toy car down. Friction is at work all around you. But what exactly is friction? And how does it affect different objects? Read this book to find out! Learn all about matter, energy, and forces in the Exploring Physical Science series—part of the Lightning Bolt BooksTM collection. With high-energy designs, exciting photos, and fun text, Lightning Bolt BooksTM bring nonfiction topics to life!

This book embodies Japanese street photography now. Composed of black-and-white photos taken throughout Tokyo's bustling wards, Friction / Tokyo Streets reveals unexpected meaning and beauty in the mundane, be it in an image of a girl navigating a zebra crossing, cropped legs standing on a subway platform, shifting reflections in a store window, or a pigeon caught mid-flight. Suzuki captures the spontaneous gestures, glimpses and abstractions that comprise the best street photography. Yet as the book's title reveals, it is the con - flicting and contradictory energies of the street that lie at the core of his project: "Through my own eyes ... I would like to express the tension, the edged frustration, the taut atmosphere and the feelings that beat, inherent in the city." 'No one moment is most important. Any moment can be something.' -Garry Winogrand

This book provides an updated review on the development of scanning probe microscopy and related techniques, and the availability of computational techniques not even imaginable a few decades ago. The 36 chapters cover instrumental aspects, theoretical models and selected experimental results, thus offering a broad panoramic view on fundamental issues in nanotribology which are currently being investigated. Compared to the first edition, several topics have been added, including triboluminescence, graphene mechanics, friction and wear in liquid environments, capillary condensation, and multiscale friction modeling. Particular care has been taken to avoid overlaps and guarantee the independence of the chapters. In this way, our book aims to become a key reference on this subject for the next five to ten years to come.

Implement Newton’s First Law of Motion as a teaching principle with this packet: students (bodies at rest) need many hands-on activities (impressed forces) to learn (compelling change)! This collection of Physical Science Action Labs will give your students plenty of experience with matter and motion. The labs include determining characteristics of matter, focusing specifically on friction.

Introduce students to the different types of friction with this science reader that features easy-to-read text. Nonfiction text features include a glossary, index, and detailed images to facilitate close reading and help students connect back to the text. Aligned to state and national standards, the book also includes a fun and engaging science experiment to develop critical thinking and help students practice what they have learned.

Fire can fascinate, inspire, capture the imagination and bring families and communities together. It has the ability to amaze, energise and touch something deep inside all of us. For thousands of years, at every corner of the globe, humans have been huddling around fires: from the basic and primitive essentials of light, heat, energy and cooking, through to modern living, fire plays a central role in all of our lives. The ability to accurately and quickly light a fire is one of the most important skills anyone setting off on a wilderness adventure could possess, yet very little has been written about it. Through his narrative Hume also meditates on the wider topics surrounding fire and how it shapes the world around us.

Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from 'big idea' and format development to customer engagement and retail futurology. He is also the author of Smart Retail 4e.