Translation Studies already face new tasks in order to take account of and to discuss the changing translation environment, in order to seek new approaches and tools for description, analysis and teaching activities. This volume of selected papers of the conference Bridging Languages and Cultures brings together current viewpoints in Translation Studies, Linguistics, and Intercultural Communication; it provides both specific focus on certain aspects and developments and a more general overview of research landscape. Distinguished authors discuss translation of LSP texts, lexicological and lexicographic modules of bridging history and methodology of Translation Studies, aesthetic and interactional aspects of translation, and intercultural phenomena in the context of translation.

English lexicography and linguistics have always shared close ties, yet the potential of cognitive linguistics for lexicography has only been hesitantly acknowledged in the literature. This is what cognitive lexicography attempts to change by using insights gained in cognitive semantic research for the development of new dictionary features. After a short survey of the history and practice of English monolingual learner lexicography, as well as an outline of the relationship between linguistics and lexicography, three new dictionary features are developed. They cover three different cognitive semantic theories as well as three different parts of the monolingual dictionary entry, each time for a new set of lexemes. Frame semantics, conceptual metaphor theory, as well as cognitive conceptions of polysemy, are used to create a new example section for agentive nouns, a new defining structure for emotion terms and a new microstructural arrangement for particle entries. Dictionary analyses on all, as well as user studies on two of the features, complement these suggestions. The monograph thus presents a new approach to lexicography that incorporates into its description of lexical items how humans perceive and conceptualise language.

Englisch ist aus der Berufswelt nicht wegzudenken. Das kompakte Buch hilft dabei, sich optimal auf die Herausforderungen des beruflichen Alltags vorzubereiten. Es vermittelt prägnant das notwendige sprachliche Know-how für den Berufseinstieg – mit Beispieldialogen, Wortschatzlisten und Übungen. Konkret behandelt es u.a. das Knüpfen von Kontakten, Telefonate, E-Mails, Bewerbungsschreiben, das Moderieren von Meetings sowie das Verhandeln und Präsentieren in englischer Sprache. Interkulturelle Tipps, die die Kommunikation im Vereinigten Königreich, den USA und dem Rest der Welt auf Englisch erleichtern, runden das Buch ab.

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context. The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic. The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.

De Amphitheatro ist ein Dialog, den Lipsius und sein Lehrer Florentius führen, während sie durch Rom spazieren. Sie besprechen allerlei Aspekte der Amphitheater, wie zum Beispiel die Götter, denen die Amphitheater gewidmet sind und die Menschen, die sie bauen ließen. Aber der größte Teil dieses Buches befasst sich mit dem Colosseum und seinen vielfältigen Nutzungsmöglichkeiten und so weiter. De Amphitheatris quae extra Romam libellus, der zweite Teil, ist eine Beschreibung von Amphitheatern außerhalb von Rom, wie in Verona, Pola und Nîmes. Wo immer es geht, lässt Lipsius seine Bildung glänzen mit Zitaten aus vielen antiken Autoren, Dichter und Kirchenväter. Die Einführung bietet nicht nur alle für die Textgeschichte der Abhandlung wichtigen Informationen, sondern auch den biographischen Kontext mit den aufreibenden Konflikten an der Spitze der Universität Leiden.

Das NEUE WÖRTERBUCH Chinesisch - Deutsch enthält die neusten Begriffe aus dem Wirtschaftleben und der Computerwelt. In dem Wörterbuch werden sämtliche chinesischen Schriftzeichen mit der Lateinumschreibung Pinyin ergänzt. Diese Buch eignet sich für chinesische und für deutsche Benutzer in Schule, Studium und Beruf.

This monograph mainly focuses on the idea that language teaching in higher education involves making use of new approaches and technology. It identifies the key determinants of the materials needed to improve language teaching on the basis of the actual experimental research included in the respective contributions. Thanks to its unique perspective, the book offers a distinctive approach to addressing empirical research on second language teaching, translator training and technology. As universities are some of the best arenas for analyzing teaching techniques for various subjects, higher education teachers can use this book to thoroughly prepare for the application of pilot studies and learn more about students' responses to new teaching and translation techniques. An enlightening guide for scholars and students with an academic interest in acquiring the basic principles of language teaching and translation, this book mainly provides actual cases in which the implementation of technology was useful to second language teachers and translation trainers. As the authors are experienced scholars, readers will not only come to understand how to use new teaching strategies, but also discover that the proposals described in each chapter can be useful to any level of second language training for teachers and translators.