Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!

A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion.

Do you want to learn how to create beautiful products that customers love? In The Method: Create Products That Customers Crave, author Dave Mohla shows you the secrets of how to do just that. He walks you through four phases of how to launch products that your customers truly want and that generate the financial returns you desire. You'll learn The Method using a fable that shows you why most products fail. Dave then shows you, step-by-step, how you can turn that failure into a success. He includes detailed instructions on how you can apply this powerful method to your own business and achieve the results you've always dreamed of. If you are ready to turn your ideas into products of beauty that your customers can't live without, then start reading now.

The instant #1 New York Times Bestselling Series Goodreads Most Anticipated YA Book of November Finally find out what happened during those missing four months, as the thrilling adventure continues! He’s under my skin... After Katmere, I shouldn’t be surprised by anything. Including the existence of a world beyond my world called the Shadow Realm. Yet here I am, stuck in a strange, dangerous place with the worst of the supernaturals, the monster that other monsters fear: Hudson Vega. He might be Jaxon’s brother and ridiculously hot, but he’s a complete bona fide pain in my ass. The question is whether we’ll find a way out before I kill him...or run out of time. She’s stealing my heart... It’s a truth universally known—at least according to Grace—that everything is my fault. But I have a nasty suspicion that Grace isn’t as human as she thinks, and she’s the one keeping us trapped. Now we’ll have to work together not only to survive, but to save all those we’ve come to call family who live here. Because there’s something connecting us. Something stronger than fear...and way more bloody dangerous. Don’t miss a single book in the series that spawned a phenomenon! The Crave series is best enjoyed in order: Crave Crush Covet Court Charm Cherish

Give people what they CRAVE and good things happen. Overwhelming evidence supports this. In fact, more than eighty years of research provesthe idea that humans have three primary cravings at work that, once fulfilled, make themhappier and more productive. Yet, despite billions of dollars spent to improve employeemotivation, most businesses still suffer from a lack of engagement. In this book, you'll find a field-tested and science-backed pathway to improving engagement and the customer experience, including: The secret to achieving more than 90 percent employee engagement, how to invest 10 Minutes by Friday¿ to become a better leader, and a step-by-step process to master the Ultimate Habit¿ for accelerating business results. You have the power to make an even better place to work by showing people they matter and that what they do matters. This is best accomplished by fueling the work environment with more of what people CRAVE!

Most of us know “how to” get healthy. Where things often fall apart is with our “want to.” In Lysa TerKeurst’s book Made to Crave, she helps women find the missing link between our desire to be healthy and the spiritual empowerment necessary to make that happen. But when French fries are so close and God feels so far away, we need more than nineteen chapters to stay motivated and on track. That’s why Lysa wrote this daily devotional with sixty inspirational entries. There is plenty of new material not in the original book, as well as your favorite nuggets of wisdom from Made to Crave. In this devotional you will find: A daily opening Scripture Thought for the Day Devotion Closing prayer Just like the Made to Crave book, this Made to Crave Devotional is not a how-to-get-healthy book. It is the road to finding the lasting “want to” that extends far beyond the surface issues of weighing less and wanting to wear a smaller clothes size. There’s a spiritual battle going on. It’s real. And it’s amazing how perfectly the Bible gives us specific ways to find victory over our food struggles. Even for girls who don’t crave carrots.

Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way, the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing. Using social media to engage customers is only part of the story. Learn how to reengineer your business to compete and win in the age of social media marketing and go from social megligence to social friendly to forge meaningful, one-to-one relationships with customers. James H. Amos is Chairman and CEO of Tasti D-Lite and and Planet Smoothie. A longtime leader in the franchising industry, he has been profiled in several books including The Transparent Leader and You Can Do It. He is the author of The Complete Idiot’s Guide to Franchising and Focus or Failure BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie. As a speaker, author and award winning technology executive, BJ Emerson has a long track record as a social loyalty pioneer. He speaks regularly on the topics of social media, technology and customer loyalty.

Home cooking during the holidays: recipes and advice from a Belgian mother in a California kitchen. When I cook for my family I try to be mindful of everyone's different taste while making sure to provide the opportunity of getting out of their comfort zone. Trying to teach my kids to be adventurous and open to new cuisine and flavor variety is a driving force for me. A few years ago, we moved from Belgium to Los Angeles. With Whole Foods, farmer markets and fresh organic produce everywhere we turn, the local resources in this city are truly inspiring. I have always loved to cook ingredients as they are, to leave them true to their character and try not to cover them with too much spices or sauces. Moving to California has pushed me even more in that direction. The winter flavors and Holiday dishes are my favorite. They take me back to my childhood and I am flooded with memories of family gatherings when I was a little girl. We had a routine: we would all share a house by the seaside for Christmas and New Year. My grandma would be cooking with my mom and my aunts. My cousins, brother and I would be running all over the place having a blast. We would have a delicious dinner for Christmas Eve and then go to midnight mass. The next day, when we woke up to all the presents Santa had brought us, there would be crepes and hot chocolate with whipped cream for breakfast with Christmas carols in the background. The joy was always amplified by the food. I keep these memories in mind when I prepare Holiday meals today. What are the new traditions of the Holidays now that we live in California? How can I merge them with my old memories to provide them with the same sensations I once had as a child? Cooking can be scary and some people find it inaccessible. Especially during the Holidays where cooking is a part of the traditions, where you are serving more people than usual, and you're not making your ordinary dinners! Through this book, I try to demystify Holiday cooking while showing you that delicious food can be prepared without a culinary degree or professional background. Sharing what I cook makes me as happy as showing how simple, enjoyable, and quick it can be. The more festive your table is, the easier it is to feel that sensation of Holiday joy.

The instant #1 New York Times Bestselling Series Everything feels off—especially me. I’ve returned to Katmere Academy, but I’m haunted by fragments of days I have no recollection of living and struggling to understand who, or what, I really am. Just when I start to feel safe again, Hudson is back with a vengeance. He insists there are secrets I don’t know about, threatening to drive a wedge between Jaxon and me forever. But far worse enemies are at our doorstep. The Circle is caught in a power play, and the Vampire Court is trying to drag me out of my world and into theirs. The only thing Hudson and Jaxon agree on is that leaving Katmere would mean my certain death. And not only am I fighting for my life, but now everyone else’s is at stake—unless we can defeat an unspeakable evil. All I know is that saving the people I love is going to require sacrifice. Maybe more than I’m able to give. Don’t miss a single book in the series that spawned a phenomenon! The Crave series is best enjoyed in order: Crave Crush Covet Court Charm Cherish

Issues with customers can send even the most seasoned service professionals into red alert. Discover how to effectively communicate your way out of any difficult spot. By providing clear techniques, behavioral science insights, case studies, situation-specific advice, and actionable practice exercises, workplace communication expert Richard Gallagher has created a resource that can help anyone master the delicate art of communication. In The?Customer Service Survival Kit, you’ll find tangible tips and tricks to help you discover: how to lean into criticism, how to avoid trigger phrases that can make bad situations worse, the secret to helping people feel heard, how to safely deliver bad news, and how to become immune to intimidation--among many other skills. The Customer Service Survival Kit recognizes that the worst customer situations demand more of front-line employees than good intentions and the right attitude. With the help of these valuable insights, lessons, and indispensable problem-solving tools, your organization holds the key to radically improving its customer service reputation.