"Highly recommended". -- Choice New Edition Since 1960, Ward's Business Directory has been a standard reference for professionals seeking an easy-to-use source of current, verified data covering 120,00 U.S. companies -- more than 90% of which are privately held. Ward's helps you analyze markets, assess competition, find clients, target promotions, examine company backgrounds, form business partnerships, recruit new talent and more. Vols. 1-3: Complete company information arranged alphabetically. Vol. 4: Geographic section lists companies in ZIP code order by state. Vol. 5: Rankings of private and public companies by sales within four-digit SIC. Vols. 6-7: State rankings by sales within four-digit SIC. Special features include ranking of top 1,000 privately held companies, top 1,000 publicly held companies and top 1,000 employers.

Ward's now lists more than 114,500 companies, 90% of which are private. Volumes 1, 2 and 3 provide current company information in a single A-Z arrangement. Volume 4 is a geographic company listing, offering at-a-glance evaluations of industry activity through rankings and analysis. Consult Volume 5 for national rankings by sales within SIC codes at the 4-digit level; Volume 8 presents these rankings by NAICS codes. Volumes 6 and 7 rank companies in each state by sales within 4-digit SIC codes and provide brief evaluations of industry activity of leading companies for each state.Whether it be for contacting a company or calculating its marketshare, the Ward's series is an invaluable tool for librarians, executives, students, analysts, marketers and all other professionals who require updated company and industry profiles. Your researchers will use Ward's to: Identify market participants and study market share Locate potential clients and create targeted mailing lists Determine parent/subsidiary relationships Analyze market position and find specific data on targeted companies

Business intelligence--the acquisition, management, and utilization of information--is crucial in the global marketplace of the 21st century. This savvy handbook explains how even the smallest firm can use inexpensive Web resources to create an Internet Business Intelligence System (IBIS) that rivals the multimillion-dollar systems of Fortune 500 companies. IBIS tracks competitors, explore markets, and evaluates opportunities and risks. It can also be used to launch a business, find customers, test new products, and increase sales.