Effective visual communication is not an accidental occurrence, but rather is the result of serious intention on the part of the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on guiding principles that are here detailed; the golden ratio, 'divine proportion' and the Fibonacci sequence. By way of 1200 full-colour illustrations, the way in which modern design is utilising these ancient principles is explored.

In the Survivor Guide by Carlos Simpson, the author shares some of his raw ideas and thoughts using a wide variety of techniques ranging from pencil drawings to watercolour, collage to coloured pencils, to pen and ink, handwriting, colours, photography, symbols, and information that we use every day. This sketchbook by Carlos Simpson explores the individual in a social, cultural, and political context. As a specialist communicator and an image-maker, I always start my first idea on a blank page which can be found always in my sketchbook.

From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.

Ashton presents a short, illustrated introduction to the evolution of simple harmonic theory. Illustrations.

"Your Watercolor Adventure: Navigating Watercolor Techniques for Your Vision" is your passport to the mesmerizing world of watercolor art. Dive into the pages of this book and embark on a creative journey like no other. Whether you're a curious beginner or a seasoned artist, you'll find a wealth of guidance, techniques, and inspiration to help you unleash your artistic potential with watercolors. From mastering fundamental skills to exploring advanced techniques, discovering your signature style to embracing the abstract, this book is your companion in the exploration of one of the most versatile and captivating artistic mediums. It's a celebration of your unique vision, a canvas for your creativity, and an invitation to let your imagination flow with the colors of your dreams. So, pick up your brush and let the adventure begin!

Since the dawn of western fashion in the Middle Ages, women's dress has never stopped evolving, yet menswear has seen far fewer style revolutions. At the centre of the male wardrobe is the suit: relatively unchanged since the 17th century, its cut and cloth suggest athleticism, seriousness, sexuality and strength – qualities which contrasted with the perceived superficiality and frivolity of female dress, and eventually led to the adoption of the suit into the female wardrobe where it remains to this day. In Sex and Suits brilliant essayist and art critic Anne Hollander charts the development of men's and women's fashion from their divergence in the medieval period to their convergence through to the late 20th century. Challenging the idea that the suit's success is merely down to its practicality, this trailblazing book argues that men have been fashion's true style-setters and that as women's fashion has taken on elements of men's style through tailoring, so men have reclaimed the embellishment and colour of past eras. First published in 1994 to great acclaim, this classic text is as fresh and provocative as ever and remains a must-read for students, scholars and anyone fascinated by the history of fashion and gender.

Are you ready to take your website design skills to the next level? Introducing "Websites That Wow: Ignite Your Design Skills and Create Jaw-Dropping Sites" - the ultimate guide to creating stunning and impactful websites that leave a lasting impression. In this groundbreaking eBook, we dive deep into the principles of effective web design, exploring the elements of visual design such as color, typography, and imagery. You'll discover how to create a solid foundation with layout and composition techniques that captivate your audience from the moment they land on your site. But it doesn't stop there. "Websites That Wow" takes you on a journey through the world of user experience, teaching you how to optimize navigation and usability for seamless interactions. Learn the art of storytelling through web design, harnessing narrative elements that engage and connect with your visitors on a deeper level. Ready to take your designs to new heights? We've got you covered. Discover how to implement interactive features and animations that captivate and hold your users' attention. Unleash the power of multimedia elements, such as videos and audio, to create immersive experiences that leave a lasting impact. But it's not just about aesthetics - "Websites That Wow" also delves into the world of emotional design. Learn how to evoke feelings and connect with your users on an emotional level, creating websites that resonate and forge strong connections. In an increasingly mobile world, responsive design is crucial. Our eBook guides you through the process of understanding the importance of responsive design and optimizing your layouts and content for various devices. Say goodbye to frustrating mobile experiences and hello to seamless interactions that delight users. And let's not forget about performance - "Websites That Wow" reveals the secrets to optimizing your website's speed, load times, and file sizes. Discover how to leverage caching, compression, and content delivery networks to ensure your site performs at its best. But we don't stop at theory - "Websites That Wow" equips you with practical knowledge to implement advanced CSS techniques, modern design trends like parallax scrolling, and streamlined development using grid systems and frameworks. Unleash the power of microinteractions and subtle animations to polish your designs and create a truly exceptional user experience. Finally, we wrap up with invaluable insights into A/B testing, gathering user feedback, and continuous improvement. Learn how to optimize your designs based on data-driven insights and showcase your work effectively to potential clients or employers. Whether you're a seasoned web designer looking to enhance your skills or a beginner ready to dive into the world of website development, "Websites That Wow" is your roadmap to success. Packed with expert advice, practical tips, and inspiring examples, this eBook will empower you to create jaw-dropping sites that set you apart from the competition. Don't settle for mediocrity - ignite your design skills and create websites that wow the world. Get your copy of "Websites That Wow: Ignite Your Design Skills and Create Jaw-Dropping Sites" now and embark on a journey of web design excellence.

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.