The past decade has seen a tremendous growth in the popularity of activities like skateboarding and snowboarding; sports that have been labelled as 'extreme' or 'lifestyle' and which embody 'alternative' sporting values such as anti-competitiveness, anti-regulation, high risk and personal freedom. The popularity of these activities goes beyond the teenage male youth that the media typify as their main consumers. This book examines the popularity, significance and meaning of lifestyle sport, exploring the sociological significance of these activities, particularly as related to their consumption, and the expression of politics of identity and difference. Including much unique ethnographic research work with skaters, surfers, windsurfers, climbers, adventure racers, and ultimate frisbee players., the central themes explored in The Cultural Politics of Lifestyle Sports include: How might we describe lifestyle sports? What influence do commercial forces have on lifestyle sports? Do lifestyle sports challenge the hegemonic masculinities inherent in a traditional sport environment? This book is a compelling exploration of sport as a way of life, and is a vital resource for any lecturer or student interested in Sociology and Cultural Studies in a Sports context.

Drawing on a series of in-depth, empirical case-studies, this book offers a re-evaluation of theoretical frameworks with which lifestyle sports have been understood, and focuses on aspects of their cultural politics that have received little attention, particularly the racialization of lifestyle sporting spaces. Casting new light on the significance of sport and sporting subcultures within contemporary society, this book is essential reading for students or researcher working in the sociology of sport, leisure studies or cultural studies.

This collection of innovative studies represents the first serious academic investigation of 'lifestyle' or 'postmodern' sports, such as snowboarding, skateboarding and surfing.

This book examines how different stages of adult life affect participation in lifestyle sports and in the construction of identity. Drawing on multi-disciplinary perspectives, it explores how gender, sexuality, ethnicity, and location, in conjunction with age and stage in career, affect lifestyle sport practices and meanings. Tracing engagement with lifestyle sport across the lifecourse, from young adult to older age, the book examines the concepts of authenticity and identity in subcultural and alternative sports, exploring how individuals develop lifestyle sport identities, maintain authentic identities, and how they manage those identities as older adults. It presents a range of fascinating, cutting-edge case studies from around the world, covering sports as diverse as climbing, surfing, mountain biking, skateboarding and roller derby, and considers key contemporary issues such as professionalisation, sports labor, and digital technology. It also highlights political tensions and shifts that shape the identities of lifestyle sport communities. This is essential reading for anybody with a serious interest in alternative or lifestyle sports, the relationships between sport and wider society, or the development of subcultures and cultural identity.

Co-authored by two of the world’s foremost experts on sports culture, one American and one European, this book draws on both the outsider’s perspective and that of the insider to explain American sports culture. With extensive use of examples and illustrations, the development of American sport from the nineteenth century until the present day is explained with reference to political, social, gender and economic issues.

The past decade has seen a tremendous growth in the popularity of activities like skateboarding and snowboarding; sports that have been labelled as 'extreme' or 'lifestyle' and which embody 'alternative' sporting values such as anti-competitiveness, anti-regulation, high risk and personal freedom. The popularity of these activities goes beyond the teenage male youth that the media typify as their main consumers. This book examines the popularity, significance and meaning of lifestyle sport, exploring the sociological significance of these activities, particularly as related to their consumption, and the expression of politics of identity and difference. Including much unique ethnographic research work with skaters, surfers, windsurfers, climbers, adventure racers, and ultimate frisbee players., the central themes explored in The Cultural Politics of Lifestyle Sports include: How might we describe lifestyle sports? What influence do commercial forces have on lifestyle sports? Do lifestyle sports challenge the hegemonic masculinities inherent in a traditional sport environment? This book is a compelling exploration of sport as a way of life, and is a vital resource for any lecturer or student interested in Sociology and Cultural Studies in a Sports context.

Since their emergence in the 1960s, lifestyle sports (also referred to as action sport, extreme sports, adventure sports) have experienced unprecedented growth both in terms of participation and in their increased visibility across public and private space. book seeks to explore the changing representation and consumption of lifestyle sport in the twenty-first century. The essays, which cover a range of sports, and geographical contexts (including Brazil, Europe, North America and Australasia) focus on three themes. First, essays scrutinise aspects of the commercialisation process and impact of the media, reviewing and reconsidering theoretical frameworks to understand these processes. The scholars here emphasise the need to move beyond simplistic understandings of commercialisation as co-option and resistance, to capture the complexity and messiness of the process, and of the relationships between the cultural industries, participants and consumers. The second theme examines gender identity and representations, exploring the potential of lifestyle sport to be a politically transformative space in relation to gender, sexuality and ‘race’. The last theme explores new theoretical directions in research on lifestyle sport, including insights from philosophy, sociology and cultural geography. The themes the monograph addresses are wide reaching, and centrally concerned with the changing meaning of sport and sporting identity in the twenty-first century. This book was previously published as a Special Issue of Sport in Society.

Praise for the First Edition: "Barrie Houlihan's astonishingly ambitious and skilfully assembled collection examines the relations between sport, social policy and the social context that underlies the two. Organized around such themes as exclusion, commercialism and international comparisons, the book allows the reader to understand not only the centrality of sport to contemporary society, but the often perplexing policies that contrive to encourage or deny participation, promote or deter public sector involvement and support or undermine physical education. Importantly, Houlihan never prioritises the general over the particular, always striving to find detail amid the bigger picture." - Ellis Cashmore, Professor of Culture, Media and Sport, Staffordshire University "The most comprehensive study of contemporary issues in sport by leading international scholars. Houlihan's book is the answer to sports students' prayers, full of information, statistics, tables and figures, extensive guides to further reading and, most important of all, challenging ideas. A weighty vademecum for the early 21st century." - Jim Riordan Honorary Professor of Sports Studies, University of Stirling, Professor Emeritus at University of Surrey, and President of the European Sports History Association Fully updated and revised, the Second Edition of Barrie Houlihan's ground-breaking book provides students and lecturers with a one-stop text that is comprehensive, multi-disciplinary, accessible, international and engaging. Sport and Society allows students to: Approach the study of sport from a multi-disciplinary perspective. Understand the importance of social structure, power and inequality in analyzing the nature and significance of sport in society. Address the rapid commercialization and regulation of sport. Engage in comparative analysis to understand problems clearly and produce sound solutions. Expand their knowledge through chapter summaries, guides to further reading and extensive bibliographies. This Second Edition contains five brand new chapters, which reflect recent concerns with: young athletes and human rights, sport and the city, sport and violence, sport and health, and sport and Islam. A superb teaching text, it will be relished by lecturers seeking an authoritative introduction to sport and society and students who want a relevant, enriching text for their learning and research needs.

The Hoka Hey Motorcycle Challenge is an endurance ride that takes participants across the United States. Riding 20 hours a day or more for 7-12 days straight, they traverse back roads, brave dangerous conditions and battle mental and physical exhaustion. Fewer than 10 percent of participants are women. They take on the challenge and they excel! Chronicling the journeys of 14 women who participated in the Hoka Hey (Lakota for "Let's do it!") from 2010 to 2013, this feminist cultural analysis relates their often harrowing stories of life on the road and draws comparisons to women in other sports.

The book examines the increased influence on international sport of the politics of global institutions such as global economic market forces, International Non-Governmental Organisations and multi-national business and media.