BEFORE AN OFFER CAN BE PROFITABLE, IT HAS TO BE MARKETABLE.Your company can create the most innovative, jaw-dropping product or service ever seen. But if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day, it will never make the money it should. So what's a business owner to do? When it comes to marketing, there is one solution. Figure out what's never been done, put a strategy to it-and do it. From establishing a bulletproof brand that audiences love and believe in to planning your big launch, UnCloned Marketing delivers a comprehensive blueprint for creating cash-generating marketing campaigns. In her fourth book, Marketing and Launch Strategist Audria Richmond reveals the exact proven framework that her marketing firm uses to disrupt industries and drive sales.Complete with kick-butt advice, repeatable, step-by-step strategies and proven case studies from popular brands, this book will help you to master marketing like the pros. Whether it's just you and a laptop or you're running a large team, by the end of this book you'll know exactly how to:Establish yourself as an authority Create offers your audience can't wait to buy Structure and launch an out-of-the-box marketing campaign from start to finishWow new clients and customers after the sale to position them for their next purchase Hold on to your analytics. Your marketing game just completely changed.

BEFORE AN OFFER CAN BE PROFITABLE, IT HAS TO BE MARKETABLE.Your company can create the most innovative, jaw-dropping product or service ever seen. But if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day, it will never make the money it should. So what's a business owner to do? When it comes to marketing, there is one solution. Figure out what's never been done, put a strategy to it-and do it. From establishing a bulletproof brand that audiences love and believe in to planning your big launch, UnCloned Marketing delivers a comprehensive blueprint for creating cash-generating marketing campaigns. In her fourth book, Marketing and Launch Strategist Audria Richmond reveals the exact proven framework that her marketing firm uses to disrupt industries and drive sales.Complete with kick-butt advice, repeatable, step-by-step strategies and proven case studies from popular brands, this book will help you to master marketing like the pros. Whether it's just you and a laptop or you're running a large team, by the end of this book you'll know exactly how to:Establish yourself as an authority Create offers your audience can't wait to buy Structure and launch an out-of-the-box marketing campaign from start to finishWow new clients and customers after the sale to position them for their next purchase Hold on to your analytics. Your marketing game just completely changed.

Being Liked Has No Place Here What if you could live in a world where you could do what you wanted to do, say what you wanted to say, and be who you wanted to be? What if you could finally release all of those broad, bold ideas that you've tucked away into the atmosphere? What if, from the tip of your Unconventional head to the bottoms of your Unrestrained feet you could just be free--to live, to love, to breathe? And what if you could do it all without the gripping fear of not fitting in, with anyone, anywhere? Welcome to that UnCloned Life. Beyond a book or brand, UnCloned Life is a state of being. It is a shift in mindset, an eclectic space where acceptance is granted at the door. Here, there is no such thing as a weird person or a crazy idea. UnCloned Life is the essence of freedom, expression, and humanity. Here, we just live--however we damn well please. UnCloned Life: Seven Epic (Un)Rules for Owning Your Shit is a powerful manifesto for anyone who has ever felt excluded from the cool kids club. It's a rallying call to the geeky, the quirky, and the quiet, questionable genius, beckoning them to come out from the shadows of self-consciousness and into the bright, beautiful light of I-don't-give-a--(Well, you know what we mean). By the end of this book, you will: Embrace the truth of who you really are. Release your reservations and inhibitions. Redefine the notion of normal and stop tiptoeing around failure. Shake the spirit of conformity and find the courage to just be.

Your Name is Worth Millions If you've ever wondered why the expert-next-door is getting the cash and the clients while you secretly hate from the sidelines, this is the book for you. Imagine that moment when the phone rings with the opportunity of a lifetime. Whether it's your first big client, that incredible book deal with a major publisher, or a speaking engagement at a conference in your city, your ducks need to be in a row long before the dollars show up on your doorstep. You want the visibility and the profits that come with it but are you really playing at a level that sets you up for the spotlight? In this much-anticipated book, Personal Branding and Marketing Genius Audria Richmond cracks the code to building a brand one doable and deliberate step at a time. From creating an authentic personal brand to landing the right media opportunities, Audria's transparent, in-your-face-and-in-your-bank-account approach will help you to: Develop ferocious confidence and show up on the business scene like a boss. Identify the people who need your services and demand the premium rates you deserve. Understand the 7 Phases of a Profitable Personal Brand and how to leverage each of them to become the must-meet expert in your industry. By the end of ARE YOU READY FOR THE YES?, you ll finally get out there and make some noise and make some real money at the same damn time.

From the Wall Street Journal–bestselling author, “the perfect roadmap for anyone looking to build their brand” (Marie Forleo, #1 New York Times–bestselling author of Everything Is Figureoutable). In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a career’s worth of valuable lessons learned, such as “A Name is Not a Lead” and “Hire People Smarter Than You.” Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level “Don’t worry about making marketing mistakes―worry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.” —Publishers Weekly “Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer.” —Donald Miller, author of Building a StoryBrand

A groundbreaking book about the medical advances that will definitively prevent aging. In a startling glimpse of our possible future, we see how we may live for two to three hundred years longer, how age-related diseases will be eradicated, and how the aging press will be prevented if not reversed. Illus.

Exhaustively illustrated in color with over 1000 photographs, figures, histopathology slides, and sonographs, this uniquely authoritative atlas provides the clinician with a visual guide to diagnosing congenital anomalies, both common and rare, in every organ system in the human fetus. It covers the full range of embryo and fetal pathology, from point of death, autopsy and ultrasound, through specific syndromes, intrauterine problems, organ and system defects to multiple births and conjoined twins. Gross pathologic findings are correlated with sonographic features in order that the reader may confirm visually the diagnosis of congenital abnormalities for all organ systems. Obstetricians, perinatologists, neonatologists, geneticists, anatomic pathologists, and all practitioners of maternal-fetal medicine will find this atlas an invaluable resource.

Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.

The Food and Agriculture Organization of the United Nations has recently estimated that the world equid population exceeds 110 million. Working equids (horses, ponies, donkeys, and mules) remain essential to ensure the livelihood of poor communities around the world. In many developed countries, the equine industry has significant economical weight, with around 7 million horses in Europe alone. The close relationship between humans and equids and the fact that the athlete horse is the terrestrial mammal that travels the most worldwide after humans are important elements to consider in the transmission of pathogens and diseases, amongst equids and to other species. The potential effect of climate change on vector ecology and vector-borne diseases is also of concern for both human and animal health. In this Special Issue, we intend to explore our understanding of a panel of equine viruses, looking at their pathogenicity, their importance in terms of welfare and potential association with diseases, their economic importance and impact on performance, and how their identification can be helped by new technologies and methods.