Explains what type is, demonstrates how to select it, and examines its use in printed communication.

The book presents a new science of semiotic linguistics. The goal of semiotic linguistics is to discover what characterizes language as an intermediary between the mind and reality so that language creates the picture of reality we perceive. The cornerstone of semiotic linguistics is the discovery and resolution of language antinomies ­-contradictions between two apparently reasonable principles or laws. Language antinomies constitute the essence of language, and hence must be studied from both linguistic and philosophical points of view. The basic language antinomy which underlies all other antinomies is the antinomy between meaning and information. Both generative and classical linguistic theories are unaware of the need to distinguish between meaning and information. By confounding these notions they are unable to discover language antinomies and confine their research to naturalistic description of superficial language phenomena rather than the quest for the essence of language.(Series A)

Written in a remarkably precise and lucid style by two foremost authors on Reiki, this compendium reveals indispensable information of tremendous spiritual value, including the dedication rituals necessary for the practice of Reiki as well as the complex overall healing system.

An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.