Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.

Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities. Showcasing original research on the role of events in the structuration of careers and professions, this book focuses on professional events as a lens to analyse the transformations of professional worlds. It highlights the explanatory effect of career stage on event participation and use and the way events craft sociability to strengthen professions and careers. Different economic sectors are explored including new business lines, such as transmedia, Fab Labs and TV show and globalizing sectors, such as, business representation, fine dining and international trade exhibitions. Mature economic sectors such as craft fairs, film festivals and the events sector itself are also analysed. Providing an empirical and multidisciplinary approach to professional events and a diversity of case studies, this book will be an ideal read for sociologists interested in business, human resources and organization.

U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services.

This book explores the metamorphosis of fundamental social interactions and communal experiences, fuelled by technologies such as artificial intelligence, immersive online environments, augmented reality, blockchain, crypto and FinTech. It examines the competitors, regulators and governments who are locked in a struggle to control the economic and social future shaped by these technologies.

Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad. This book will not only appeal to exhibit managers, show organizers, venues and exhibit suppliers, but to those who market anything outside of their country of origin. Effective communication is the key! There is no right way, there is no wrong way, there is only a different way! Understand and respect what is different, and you are on your way to success with international marketing. Larry Kulchawik has served in the trade marketing industry for 45 years. As the first American president of IFES (International Federation of Exposition Services) he has met trade show supplier experts from around the world who have shared their opinions about achieving trade show marketing success in their countries.

A comprehensive guide to finding meaningful employment with tips on how to define what you have to offer employers, how to market and sell yourself, how to network effectively and how to use social media tools to find employment.

Companies employing 10 persons or less are the economic powerhouse of the twentieth century. Now, the only book of its kind ever published tells you, step by step, how to start your own very small business and keep it running profitably, through the good times and the tough times. Written by a successful businessman and national lecturer, When Friday Isn't Payday: -- Helps you answer that all-important question -- Do I have what it takes to succeed in my own business? -- Clarifies the issues of partnership and involving family members -- Steers you toward the right location -- and tells you how much it will cost to open the doors -- Provides detailed, time-tested strategies for selecting vendors, selling, collecting, planning, goal setting, brain-storming, and problem solving -- Gives invaluable guidance on hiring, firing, training, and motivating employees -- Offers special in-depth sections on advertising, promotion, marketing, and trade shows.

COLLECTOR'S EDITION - SOFTCOVER: Expanded and Revised Second Edition of a must have guidebook to success in the Bed and Breakfast Industry in the 21st Century. Great for aspiring, new or experienced innkeepers. This book covers innkeeping basics, but addresses the Internet topics in detail and helps the reader understand the steps necessary to successfully market a B&B on the Internet.

A comprehensive tourism manual, with contributions from top industry experts from The Bahamas and the Caribbean. Designed primarily for high school and college students in the Caribbean region as well as those interested in furthering their tourism career. "I congratulate and thank Angela Cleare and her contributing partners for this outstanding contribution to travel and tourism literature from a Caribbean perspective. It is obvious that a great deal of work has gone into this well-written book which covers all the elements of the travel and tourism industry as they relate to the region. I believe this will be not only an indispensable textbook for teachers and students and a handbook for investors and others directly involved in the industry but also a publication of interest to all of us who are in one way or another affected by the industry. I am particularly pleased to see the attention paid to ecotourism and the relationship between the industry and the environment." -Arthur A. Foulkes

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management