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A guide to starting a profitable business includes advice, tips, and strategies for assessing one's tolerance for risk, taking advantage of one's skills, avoiding common mistakes, and focusing on what one loves to do.

All you need to protect and profit from your invention You’ve got a great idea and you’re ready to strike it rich. Now, you need to find a company or partner you can trust, hash out a fair licensing deal, and get your idea to the marketplace. Profit From Your Idea will help you negotiate and draft a licensing agreement that protects your interests and maximizes your chances of earning a profit. With this all-in-one guide you’ll understand how to: navigate the licensing landscape protect your intellectual property rights sort out ownership rights work with licensing agents protect confidential information find and solicit potential licensees license overseas reveal your invention safely, and negotiate and update an agreement. The 10th edition is completely updated with the latest developments in licensing law and patent filing rules, and covers industry-standard Fair, Reasonable, and Nondiscriminatory (FRAND) licensing terms. With Downloadable Forms: download forms including license agreements, assignments, joint ownership agreements, and many more (details inside).

50 Trade Secrets of Great Design: Packaging looks behind the scenes at fifty commercial product package designs, revealing how designers work with clients from concept to completion. A wealth of working drawings, computer visuals, thumbnail sketches, and color photographs demonstrate the formation of each concept and how the final design was executed.

Fully revised new edition that completely covers intellectual property law—and many related issues—for engineers, scientists, and entrepreneurs This book informs engineering and science students, technology professionals, and entrepreneurs about the intellectual property laws that are important in their careers. It covers all of the major areas of intellectual property development and protection in non-legalistic terms that are understandable to technology and science professionals. New material includes a comprehensive discussion on the American Invents Act (AIA), coverage of many new high-profile topics, such as patent protection the mobile communications industry, and a new chapter on "The Future of Technology, Engineering, and Intellectual Property." Now in its second edition, Intellectual Property Law for Engineers, Scientists, and Entrepreneurs enables inventors and creators to efficiently interface with an intellectual property attorney in order to obtain the maximum protection for their invention or creation, and to take steps to ensure that that invention or creation does not infringe upon the intellectual property rights of others. It includes patent, trade secret, mask work, and cybersquatting legal and procedural principles. The book also shows readers how to properly use new vehicles of intellectual property protection for novel software, biotech, and business method inventions. Additionally, it examines trademark protection for domain names, and other ancillary matters that fall within the genre of intellectual property protection. This informative text: Covers all of the major areas of intellectual property development and protection in clear, layman’s terms so as to be easily understood by technology and science professionals Provides detailed outlines of patent, trademark, copyright, and unfair competition laws Offers essays on famous and noteworthy inventors and their inventions—and features a copy of the first page of patents resulting from these inventors’ efforts Covers many new high-profile cases covering patent protection within the mobile communications industry Intellectual Property Law for Engineers, Scientists, and Entrepreneurs, Second Edition is an excellent text for graduate and undergraduate engineering students, as well as professionals and those starting a new technology business who need to know all the laws concerning their inventions and creations.

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

This perceptive book focuses on the interplay between the substantive provisions of intellectual property (IP) rights and the rules of enforcement. Featuring contributions from internationally recognised IP scholars, the book investigates different methods of ensuring that IP contractual and enforcement practices support the overall goals of the IP system.

Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture in today’s complex world. Using its innovative “Roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. To support student venture development and faculty facilitation of associated topics, the authors have added over 30 worksheets that serve as prompts to help students focus on what should be considered at each stage of venture development. For each chapter, specific “Best Practices” associated with each worksheet have been included to help students understand the theory and/or rationale behind the prompts, helping the student connect the work with where they are in the venture process. The authors draw from their extensive experience launching new ventures and educating thousands of students globally to provide a unique hands-on approach to developing the skills required to start and build a company in the modern business environment. Discussions focus on the real-life challenges facing startup founders: important issues such as how to drive continuous innovation and how to create a company culture that maximizes success.