Tourism Marketing For The Small Business
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Author |
: Steven Pike |
Publisher |
: Goodfellow Publishers Ltd |
Total Pages |
: 250 |
Release |
: 2018-02-22 |
ISBN-10 |
: 9781911396369 |
ISBN-13 |
: 1911396366 |
Rating |
: 4/5 (69 Downloads) |
Synopsis Tourism Marketing for Small Businesses by : Steven Pike
This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
Author |
: Malcolm Wood |
Publisher |
: |
Total Pages |
: 204 |
Release |
: 1980 |
ISBN-10 |
: 0861430360 |
ISBN-13 |
: 9780861430369 |
Rating |
: 4/5 (60 Downloads) |
Synopsis Tourism Marketing for the Small Business by : Malcolm Wood
Author |
: Bonita Kolb |
Publisher |
: Routledge |
Total Pages |
: 328 |
Release |
: 2006-08-14 |
ISBN-10 |
: 9781136352997 |
ISBN-13 |
: 1136352996 |
Rating |
: 4/5 (97 Downloads) |
Synopsis Tourism Marketing for Cities and Towns by : Bonita Kolb
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Author |
: World Tourism Organization. Business Council |
Publisher |
: |
Total Pages |
: 296 |
Release |
: 2001 |
ISBN-10 |
: NWU:35556033443805 |
ISBN-13 |
: |
Rating |
: 4/5 (05 Downloads) |
Synopsis E-business for Tourism by : World Tourism Organization. Business Council
The Internet is an ideal medium for travel and tourism and its use has continued to grow at a dramatic rate (some forecasts have suggested that travel and tourism's share of e-commerce could rise to 50 per cent in the next few years). This book offers guidance to both destination management organisations (DMOs) and tourism businesses on how best to use e-commerce. The first part analyses market trends and explains the concepts of e-business and customer relationship management. The second part focuses on the DMOs, and how they can respond to the changing value chains and how they can provide websites for consumers, intermediaries, travel media and tourism businesses. The last part is concerned with e-business for tourism suppliers, particularly small and medium sized enterprises.
Author |
: J. Alf Bennett |
Publisher |
: Juta and Company Ltd |
Total Pages |
: 268 |
Release |
: 2001 |
ISBN-10 |
: 0702156361 |
ISBN-13 |
: 9780702156366 |
Rating |
: 4/5 (61 Downloads) |
Synopsis Introduction to Travel and Tourism Marketing by : J. Alf Bennett
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Author |
: Stephen F. Witt |
Publisher |
: |
Total Pages |
: 648 |
Release |
: 1994 |
ISBN-10 |
: WISC:89049454267 |
ISBN-13 |
: |
Rating |
: 4/5 (67 Downloads) |
Synopsis Tourism Marketing and Management Handbook by : Stephen F. Witt
This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.
Author |
: A. V. Seaton |
Publisher |
: Arden Shakespeare |
Total Pages |
: 568 |
Release |
: 1996 |
ISBN-10 |
: NWU:35556023529084 |
ISBN-13 |
: |
Rating |
: 4/5 (84 Downloads) |
Synopsis The Marketing of Tourism Products by : A. V. Seaton
This text focuses on the concept and marketing of the tourism product. It is intended to be of interest to tourism and business students and tourism planners in public and private business. Topics covered include: core marketing ideas; pricing tourism products; and tourism marketing in East Europe.
Author |
: Santos, José Duarte |
Publisher |
: IGI Global |
Total Pages |
: 267 |
Release |
: 2019-08-30 |
ISBN-10 |
: 9781522597858 |
ISBN-13 |
: 1522597859 |
Rating |
: 4/5 (58 Downloads) |
Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Author |
: Alberta. Alberta Tourism and Small Business. Marketing Branch |
Publisher |
: |
Total Pages |
: |
Release |
: 1982 |
ISBN-10 |
: OCLC:607386292 |
ISBN-13 |
: |
Rating |
: 4/5 (92 Downloads) |
Synopsis Travel Alberta Tourism Marketing Strategy by : Alberta. Alberta Tourism and Small Business. Marketing Branch
Author |
: United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems |
Publisher |
: |
Total Pages |
: 796 |
Release |
: 1988 |
ISBN-10 |
: PSU:000013372286 |
ISBN-13 |
: |
Rating |
: 4/5 (86 Downloads) |
Synopsis Tourism and Small Business by : United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems