Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--

The suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more than a matter of fashion,enjoying at first a boost from the medical establishment. Opinions ranging from hard science to quackery lauded the suntan as something of a panacea. Near the end of World War II, however, researchers increasingly warned against the hazards of overexposure to the sun, and a large new industry developed--sunscreen. Americans' current paradoxical obsession with the tan developed almost entirely from the conflicting rays of twentieth century thought. This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900-1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype, emerging negative opinions of sunbathing near the middle of the century, the development of sunscreens, the debate over sunscreen efficacy, and the sunless tan are all covered here. Numerous pictures demonstrate changing perceptions of the suntan, displaying advertisements for products that promoted, prevented or healed tans.

The life and times of one of our most enchanting artists; a twentieth-century fairy tale, lovingly remembered and luminously told. Fourteen years ago, the artist Dorothea Tanning published Birthday, a collection of reminiscences. Now she has expanded it into a memoir of her journey through the last century as confidant, collaborator, and muse to some of its most inspired minds and personalities: a diverse assemblage that ranges from the fathers of dada and surrealism to Virgil Thompson, George Balanchine, Alberto Giacometti, Dylan Thomas, Truman Capote, Joan Miró, James Merrill, and many more. At its center is the relationship, tenderly rendered, between Tanning and her famed husband, the enigmatic surrealist Max Ernst. Whether recalling the poignant presence of her friend Joseph Cornell or simply marveling at the facades along a Venice canal, "their filmy reflections fluttering in the dirty canal like fragile altar cloths hung out to dry," Tanning's writing is beguiling, wry, and shot through with the same eye for pregnant detail and immanent magic that marks her art.

"The first in-depth biography of Nipsey Hussle, the hip hop mogul, artist, and activist whose transformative legacy inspired a generation with his motivational lyrics and visionary business savvy-before he was tragically shot down in the very neighborhood he was dedicated to building up"--

Kevin Liles rose from intern to president of Def Jam Records in only nine years. Today, at age thirty-seven, he is executive vice president of the Warner Music Group and has helped discover and direct the careers of stars such as Jay-Z and Ludacris. Liles' meteoric climb from urban street kid with hip-hop aspirations to one of the most successful and influential executives in the music industry is far more than a rags-to-riches story. It is a tribute to Liles' incredible work ethic, wisdom and confidence in doing his thing his way -- the hip-hop way. "Every real success story in hip hop comes down to the same thing: someone who finds the will, focus and drive to achieve," Liles writes in Make It Happen: The Hip-Hop Generation Guide to Success. "It doesn't matter if you are male or female. It doesn't matter what race or religion you are. It doesn't matter what hustle you choose." What does matter, Liles says, is that you fight against the odds to realize a dream and be the best that you can be. You empower yourself and make it happen. Kevin Liles presents ten rules of business success, which range from "Find Your Will" and "The Blueprint" to "Don't Let Cash Rule" and "Play Your Position." As he outlines his philosophy, Liles shares how he put his principles to work, chronicling his journey to the top and the stories of others -- executives, artists, mentors and friends -- he has worked with along the way. Make It Happen is both an American success story and a guidebook for the road to having a career and a life you love.

Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"

In counterpoint to conventional examinations of images of journalism which tend to concentrate on its informational role in the political process, this book provides a lively analysis of journalism in its other guise - as entertainment. In a series of interrelated studies, the authors examine the theoretical problems in assessing popular journalism and consider common examples of its manifestations - its relationship to media stars, the coverage of sport, and the presentation of news in a `popular' form.

A compelling and compassionate work that never fails to stimulate. After the Ball is required reading for straights interested in understanding a minority that comprises 10% of the population and for gays who ar learning that the revolution is far from over.

Maps on lining papers. A narrative account of the eighteenthcentury struggle of England and France in the Iroquois territory for dominance.

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.