Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

From the #1 New York Times bestselling author of Restart, a story of telling truth from lies -- and finding out what being a hero really means. There are two things Trevor loves more than anything else: playing war-based video games and his great-grandfather Jacob, who is a true-blue, bona fide war hero. At the height of the war, Jacob helped liberate a small French village, and was given a hero's welcome upon his return to America.Now it's decades later, and Jacob wants to retrace the steps he took during the war -- from training to invasion to the village he is said to have saved. Trevor thinks this is the coolest idea ever. But as they get to the village, Trevor discovers there's more to the story than what he's heard his whole life, causing him to wonder about his great-grandfather's heroism, the truth about the battle he fought, and importance of genuine valor.

This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly

"Everyone knows about Pat Tillman, the hero who didn't come home after a tragic encounter with friendly fire in Afghanistan. Aftermath is the untold story of what happened in the accident's wake--and the fall and unlikely redemption of Steven Elliot, a fellow soldier behind the bullets that killed Tillman. Though Elliott was only a young man in his first gunfight, following his superior officer's direction, the shame and regret over his actions wrecked his life. In the years that followed, he suffered from PTSD, depression, and alcohol addiction--and saw no way out beyond suicide. But then a supernatural encounter with God changed everything, restored his broken marriage, and set him on the path to a new mission of helping veterans through the trauma that too often comes in the aftermath of their service. A story of war and faith, love and tragedy, and ultimate healing"--

No nation is a stranger to war, but for Russians war is a central part of who they are. Their “motherland” has been the battlefield where some of the largest armies have clashed, the most savage battles have been fought, the highest death tolls paid. Having prevailed over Mongol hordes and vanquished Napoleon and Hitler, many Russians believe no other nation has sacrificed so much for the world. In Russia: The Story of War Gregory Carleton explores how this belief has produced a myth of exceptionalism that pervades Russian culture and politics and has helped forge a national identity rooted in war. While outsiders view Russia as an aggressor, Russians themselves see a country surrounded by enemies, poised in a permanent defensive crouch as it fights one invader after another. Time and again, history has called upon Russia to play the savior—of Europe, of Christianity, of civilization itself—and its victories, especially over the Nazis in World War II, have come at immense cost. In this telling, even defeats lose their sting. Isolation becomes a virtuous destiny and the whole of its bloody history a point of pride. War is the unifying thread of Russia’s national epic, one that transcends its wrenching ideological transformations from the archconservative empire to the radical-totalitarian Soviet Union to the resurgent nationalism of the country today. As Putin’s Russia asserts itself in ever bolder ways, knowing how the story of its war-torn past shapes the present is essential to understanding its self-image and worldview.

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A brisk account of this defining feature of human society, from prehistory to nuclear proliferation and lethal autonomous weapons. The Shortest History books deliver thousands of years of history in one riveting, fast-paced read. War has changed, but we have not. From our hunter-gatherer ancestors to the rival nuclear powers of today, whenever resources have been contested, we’ve gone to battle. Acclaimed historian Gwynne Dyer illuminates our many martial clashes in this brisk account, tracing warfare from prehistory to the world’s first cities—and on to the thousand-year “classical age” of combat, which ended when the firearm changed everything. He examines the brief interlude of “limited war” before eighteenth-century revolution ushered in “total war”—and how the devastation was halted by the nuclear shock of Hiroshima. Then came the Cold War and Russia’s invasion of Ukraine, which punctured the longest stretch of peace between major powers since World War II. For all our advanced technology and hyperconnected global society, we find ourselves once again on the brink as climate change heightens competition for resources and superpowers stand ready with atomic bombs, drones, and futuristic “autonomous” weapons in development. Throughout, Dyer delves into anthropology, psychology, and other relevant fields to unmask the drivers of conflict. The Shortest History of War is for anyone who wants to understand the role of war in the human story—and how we can prevent it from defining our future.

In April 1992, a handful of young physicians, not one of them a surgeon, was trapped along with 50,000 men, women, and children in the embattled enclave of Srebrenica, Bosnia-Herzegovina. There the doctors faced the most intense professional, ethical, and personal predicaments of their lives. Drawing on extensive interviews, documents, and recorded materials she collected over four and a half years, doctor and Pulitzer Prize-winning journalist Sheri Fink tells the harrowing--and ultimately enlightening--story of these physicians and the three who try to help them: an idealistic internist from Doctors without Borders, who hopes that interposition of international aid workers will help prevent a massacre; an aspiring Bosnian surgeon willing to walk through minefields to reach the civilian wounded; and a Serb doctor on the opposite side of the front line with the army that is intent on destroying his former colleagues. With limited resources and a makeshift hospital overflowing with patients, how can these doctors decide who to save and who to let die? Will their duty to treat patients come into conflict with their own struggle to survive? And are there times when medical and humanitarian aid ironically prolong war and human suffering rather than helping to relieve it?

In this extraordinary and harrowing memoir, follow one GI’s tour of duty as Ryan Smithson brings readers inside a world that few understand. This is no ordinary teenager’s story. Instead of opting for college life, Ryan Smithson joined the Army Reserve when he was seventeen. Two years later, he was deployed to Iraq as an Army engineer. His story—and the stories of thousands of other soldiers—is nothing like what you see on CNN or read about in the New York Times. This unforgettable story about combat, friendship, fear, and a soldier’s commitment to his country peels back the curtain on the realities of war in a story all Americans should read.

Narrated from death row by Alcibiades’ bodyguard and assassin, a man whose own love and loathing for his former commander mirrors the mixed emotions felt by all Athens, Tides of War tells an epic saga of an extraordinary century, a war that changed history, and a complex leader who seduced a nation. Brilliant at war, a master of politics, and a charismatic lover, Alcibiades was Athens’ favorite son and the city’s greatest general. A prodigal follower of Socrates, he embodied both the best and the worst of the Golden Age of Greece. A commander on both land and sea, he led his armies to victory after victory. But like the heroes in a great Greek tragedy, he was a victim of his own pride, arrogance, excess, and ambition. Accused of crimes against the state, he was banished from his beloved Athens, only to take up arms in the service of his former enemies. For nearly three decades, Greece burned with war and Alcibiades helped bring victories to both sides — and ended up trusted by neither. BONUS: This edition contains an excerpt from Steven Pressfield's The Profession. Praise for Tides of War “Pressfield’s battlefield scenes rank with the most convincing ever written.”—USA Today “Pressfield serves up not just hair-raising battle scenes . . . but many moments of valor and cowardice, lust and bawdy humor. . . . Even more impressively, he delivers a nuanced portrait of ancient athens.”—Esquire “Unabashedly brilliant, epic, intelligent, and moving.”—Kirkus Reviews “Pressfield’s attention to historic detail is exquisite. . . . This novel will remain with the reader long after the final chapter is finished.”—Library Journal “Astounding, historically accurate tale . . . Pressfield is a master storyteller, especially adept in his graphic and embracing descriptions of the land and naval battles, political intrigues and colorful personalities, which come together in an intense and credible portrait of war-torn Greece.”—Publishers Weekly