The Step By Step Guide To Build Your Brand
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Author |
: Sheralyn Pratt |
Publisher |
: |
Total Pages |
: 178 |
Release |
: 2015-02-23 |
ISBN-10 |
: 097433314X |
ISBN-13 |
: 9780974333144 |
Rating |
: 4/5 (4X Downloads) |
Synopsis The Step-By-Step Guide to Build Your Brand by : Sheralyn Pratt
If you're looking for straight talk on branding-what it is, what it isn't, and how it's done-this book is for you. Branding your company takes more than adding a logo. This book walks you through how to: * Build a memorable brand identity * Create strong messaging that connects with customers * Identify and communicate your differentiators * Attract customers who share your vision To create a brand, you need to project a vision and reputation worthy of loyalty. Use the sixteen steps in this book to build your brand, and transform your business into a strong competitor that will attract the target customers you've been searching for.
Author |
: Omar Abedin |
Publisher |
: Trafford Publishing |
Total Pages |
: 73 |
Release |
: 2015-07-07 |
ISBN-10 |
: 9781490761503 |
ISBN-13 |
: 1490761500 |
Rating |
: 4/5 (03 Downloads) |
Synopsis Building Brand You! by : Omar Abedin
The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.
Author |
: Fabian Geyrhalter |
Publisher |
: |
Total Pages |
: 122 |
Release |
: 2015-12 |
ISBN-10 |
: 0989646130 |
ISBN-13 |
: 9780989646130 |
Rating |
: 4/5 (30 Downloads) |
Synopsis How to Launch a Brand (2nd Edition) by : Fabian Geyrhalter
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Author |
: Karen Kang |
Publisher |
: Branding Pays Media |
Total Pages |
: 208 |
Release |
: 2013-02 |
ISBN-10 |
: 098843752X |
ISBN-13 |
: 9780988437524 |
Rating |
: 4/5 (2X Downloads) |
Synopsis BrandingPays by : Karen Kang
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
Author |
: Dana Kaye |
Publisher |
: Diversion Books |
Total Pages |
: 228 |
Release |
: 2016-09-20 |
ISBN-10 |
: 9781682303795 |
ISBN-13 |
: 1682303799 |
Rating |
: 4/5 (95 Downloads) |
Synopsis Your Book, Your Brand by : Dana Kaye
“Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X
Author |
: Synovia Dover-Harris |
Publisher |
: A2z Books, LLC |
Total Pages |
: |
Release |
: 2017-11 |
ISBN-10 |
: 1943284148 |
ISBN-13 |
: 9781943284146 |
Rating |
: 4/5 (48 Downloads) |
Synopsis Ready Set Build Your Brand! by : Synovia Dover-Harris
he Ready Set Build The Ready Set Build Your Brand guide will assist you with building your professional, personal, or business brand. This book was created to: Assist the new entrepreneur with brand building. Assist the seasoned entrepreneur with branding strategies. Assist all those interested in learning how to create a successful brand.This guide contains 21 Steps to Building your Brand. All of the steps are action items that you will need to complete and will assist you with the Brand Building Process. This book can be utilized to brand any company as well as individuals who have personal brands. Most of the steps should be easy to complete and implement, however, because this is a resource guide assistance, may be required.
Author |
: Mike Kim |
Publisher |
: Morgan James Publishing |
Total Pages |
: 187 |
Release |
: 2021-06-08 |
ISBN-10 |
: 9781631953484 |
ISBN-13 |
: 1631953486 |
Rating |
: 4/5 (84 Downloads) |
Synopsis You Are The Brand by : Mike Kim
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Author |
: Donald Miller |
Publisher |
: HarperCollins Leadership |
Total Pages |
: 241 |
Release |
: 2017-10-10 |
ISBN-10 |
: 9780718033330 |
ISBN-13 |
: 0718033337 |
Rating |
: 4/5 (30 Downloads) |
Synopsis Building a StoryBrand by : Donald Miller
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author |
: David Cox |
Publisher |
: |
Total Pages |
: 142 |
Release |
: 2021-01-20 |
ISBN-10 |
: 9798666038772 |
ISBN-13 |
: |
Rating |
: 4/5 (72 Downloads) |
Synopsis Brand Identity by : David Cox
What's the first image that comes to mind when you think of your favorite brand? Do you want your brand to have a standing chance to be positioned at par with your competitors, or even exceed them? Has it ever crossed your mind what big brands like Apple and Coca-Cola did (and have been doing) to be where they are now? Are you still uncertain if your brand is even strong enough to convey your image and build a presence within the market? The problem is that businesses are saturated, making the point of entry harder to penetrate because of the stringent competition. In fact, 59% of consumers prefer to purchase new products from brands they know due to their familiarity with their existing products. Despite this, there is a way in--whether you are just starting your business, or you want to revamp your existing brand. And it all starts with one thing in mind... In Your Step-by-Step Guide to Brand Building, you will discover: The #1 mistake marketers make when it comes to building their brand's identity The 9 pillars of brand building you need to know in order for your brand to succeed A breakdown of how you can build a brand with a strong presence, even if your current one is flopping The how-to of competitive analysis, with a tried-and-tested framework template How altering this one aspect of your logo will affect how consumers perceive your brand The secret to connecting your consumers to your brand, boosting their loyalty towards your products The crucial steps you need take after building your brand to maintain status Bonus: Case studies on big brands-what they are doing right, and how they got past the hurdles that blocked their path And much more. By establishing a strong brand, you will have the most valuable asset your business can possess. In 2019, Coca-Cola's brand value reached a whopping $80.83 billion dollars, and it was first established back in 1886. That's the power good branding will grant you. When you have an established name, the possibilities and opportunities are limitless, yet it can only become a reality if you are equipped with the right tools and knowledge. Stop testing strategies with your eyes closed--implement the ones that are known to work for you, rather than against you. If you want to discover how you can build a strong brand that will profit your business tenfold of what it is now, then scroll up and click the "Add to Cart" button.
Author |
: Simon Middleton |
Publisher |
: John Wiley & Sons |
Total Pages |
: 373 |
Release |
: 2010-06-29 |
ISBN-10 |
: 9780857080349 |
ISBN-13 |
: 0857080342 |
Rating |
: 4/5 (49 Downloads) |
Synopsis Build a Brand in 30 Days by : Simon Middleton
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire