This book focuses on the historical construction of language norms and its relationship to actual language use in contemporary Japan.

Why are different varieties of the Japanese language used differently in social interaction, and how are they perceived? How do honorifics operate to express diverse affective stances, such as politeness? Why have issues of gendered speech been so central in public discourse, and how are they reflected and refracted in language use as social practice? This book examines Japanese sociolinguistic phenomena from a fascinating new perspective, focusing on the historical construction of language norms and its relationship to actual language use in contemporary Japan. This socio-historically sensitive account stresses the different choices which have shaped Japanese and Western sociolinguistics and how varieties of Japanese, honorifics and politeness, and gendered language have emerged in response to the socio-political landscape in which a modernizing Japan found itself.

Seniority-based hierarchy (jouge kankei) is omnipresent in Japanese group dynamics. How one comports, depends on one’s status and position vis-à-vis others. To-date, no study shows what constitutes this hierarchy, where and when individuals growing up in Japan first come into contact with it, as well as how they learn to function in it. This book fills in the lacunae. Considering jouge kankei as a social institution and adopting a discourse analytic approach, this volume examines the ways in which institutional jouge kankei as an enduring feature of Japanese social life are created and reproduced. The monograph analyses how seniority-based relations are enacted, legitimised, transmitted, and reified by social actors through language use and paralinguistic discursive practices, such as the use of space, objects, signs, and symbols. It also looks at how established rules could be challenged. The empirical data on which findings are based are gathered through 10 months of ethnographic fieldwork from 2015 to 2018 in Japanese schools, with certain types of data (school club etiquette books and uniforms) being presented and analysed for the first time. This volume also shows continuity and change of jouge kankei from school to work.

The kimono is an iconic garment with a history as rich and colourful as the textiles from which it is crafted. Deeply associated with Japanese culture both past and present, it has often been thought of as a highly gendered, rigidly traditional and unchanging national costume. This book challenges that perception, revealing the nuanced meanings and messages behind the kimono from the point of view of its wearers and producers, many of whom – both men and women – see the garment as a vehicle for self-expression. Taking a material culture approach, The Social Life of Kimono is the first study to combine the history of the kimono as a fashionable garment with an in-depth exploration of its multifaceted role today on both the street and the catwalk. Through case studies covering historical advertising campaigns, fashion magazines, interviews with contemporary kimono designers, large scale and small craft producers, and consumers who choose to wear them, The Social Life of Kimono gives a unique insight into making and meaning of this complex garment.

The book studies the “Manchurian immigrants” from many important aspects suchas agricultural operation, education, religion, and women’s issues. It contains thefollowing features: first, readers can get deeper understanding on the “Manchurianimmigrants” policies by investigating the agriculture-based social life of the“Manchurian immigrants” in Northeast China; second, studying the life conditions ofthe “Manchurian immigrants” can make up for the lack of researches in related fieldto some extent; third, readers are given chances by this book to learn Japanese societyand Japanese people from another facet.

This volume is the first comprehensive survey of the sociolinguistic studies on Japanese. Japanese, like other languages, has developed a highly diverse linguistic system that is realized as variation shaped by interactions of linguistic and social factors. This volume primarily focuses on both classic and current topics of sociolinguistics that were first studied in Western languages, and then subsequently examined in the Japanese language. The topics in this volume cover major issues in sociolinguistics that also characterize sociolinguistic features of Japanese. Such topics as gender, honorifics, and politeness are particularly pertinent to Japanese, as is well-known in general sociolinguistics. At the same time, this volume includes studies on other topics such as social stratification, discourse, contact, and language policy, which have been widely conducted in the Japanese context. In addition, this volume introduces "domestic" approaches to sociolinguistics developed in Japan. They emerged a few decades before the development of the so-called Labovian and Hymesian sociolinguistics in the US, and they have shaped a unique development of sociolinguistic studies in Japan. Contents Part I: History Chapter 1: Research methodology Florian Coulmas Chapter 2: Japan and the international sociolinguistic community Yoshiyuki Asahi and J.K. Chambers Chapter 3: Language life Takehiro Shioda Part II: Sociolinguistic patterns Chapter 4: Style, prestige, and salience in language change in progress Fumio Inoue Chapter 5: Group language (shūdango) Taro Nakanishi Chapter 6: Male-female differences in Japanese Yoshimitsu Ozaki Part III: Language and gender Chapter 7: Historical overview of language and gender studies: From past to future Orie Endo and Hideko Abe Chapter 8: Genderization in Japanese: A typological view Katsue A. Reynolds Chapter 9: Feminist approaches to Japanese language, gender, and sexuality Momoko Nakamura Part IV: Honorifics and politeness Chapter 10: Japanese honorifics Takashi Nagata Chapter 11: Intersection of traditional Japanese honorific theories and Western politeness theories Masato Takiura Chapter 12: Intersection of discourse politeness theory and interpersonal Communication Mayumi Usami Part V: Culture and discourse phenomena Chapter 13: Subjective expression and its roles in Japanese discourse: Its development in Japanese and impact on general linguistics Yoko Ujiie Chapter 14: Style, character, and creativity in the discourse of Japanese popular culture: Focusing on light novels and keitai novels Senko K. Maynard Chapter 15: Sociopragmatics of political discourse Shoji Azuma Part VI: Language contact Chapter 16: Contact dialects of Japanese Yoshiyuki Asahi Chapter 17: Japanese loanwords and lendwords Frank E. Daulton Chapter 18: Japanese language varieties outside Japan Mie Hiramoto Chapter 19: Language contact and contact languages in Japan Daniel Long Part VII: Language policy Chapter 20: Chinese characters: Variation, policy, and landscape Hiroyuki Sasahara Chapter 21: Language, economy, and nation Katsumi Shibuya

This cutting edge collection considers how the Japanese language functions as a key element of Japanese soft power in Asia. Within Japanese culture itself, the promotion of language has been an area of ambivalence. This interdisciplinary book looks across the fields of language policy, language teaching, socio-linguistics, cultural studies and history to identify the links between Japan’s language policies and broader social, economic and political processes. It examines the challenges that undermine Japan’s potential soft power by identifying a gap between the “official Japan” portrayed by the Japanese government and the “cultural Japan” that foreigners perceive. It also reveals historical continuity in the way Japanese language is perceived and promoted by policy makers and how the current practices of Japanese language teaching in Asian countries have been shaped within the framework of “international exchange”, which has been a key concept in Japanese foreign policies since the 1970s. It particularly considers the concept of ‘Cool Japan’ as a symbol of Japan’s interpretation of its cultural power and offers a thoughtful assessment of the future of Japanese as a form of soft power in Asia as the country prepares for the 2020 Tokyo Olympics.

The first book to highlight the most pressing sociology-of-language themes of our times. All of which have to do with the twin issues of power and identity . Important evidence and illustrations bearing upon these matters are provided and supplemented by an extensive bibliography.