This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

In recent years there has been a large and diverse body of writing from scholars in the social sciences who have been studying changes brought about by new communication technologies in general and the Internet in particular. The question of how people behave, interact and organize themselves in relation to this form of communication has been given added prominence by developments within new social theory, especially in relation to the novelty of contemporary social formations and the importance of mass communications to this changed order. For the student new to the study of technology and society, there are a bewildering array of claims and counter claims, representing a spectrum of theoretical, methodological and critical sensibilities in relation to the Internet. In this new book Allison Cavanagh evaluates the work in this area by: Investigating the novelty of the Internet and setting the Internet in the context of communication histories Evaluating the extent and rate of change through a synthesis of the available empirical literature Providing a key to understanding the changes identified through an evaluation of the utility of new social theory Sociology in the Age of the Internet is essential reading for academics and students with an interest in the relationship between the internet and society.

For reasons both financial and environmental, there is a perpetual need to optimize the design and operating conditions of industrial process systems in order to improve their performance, energy efficiency, profitability, safety and reliability. However, with most chemical engineering application problems having many variables with complex inter-relationships, meeting these optimization objectives can be challenging. This is where Multi-Objective Optimization (MOO) is useful to find the optimal trade-offs among two or more conflicting objectives. This book provides an overview of the recent developments and applications of MOO for modeling, design and operation of chemical, petrochemical, pharmaceutical, energy and related processes. It then covers important theoretical and computational developments as well as specific applications such as metabolic reaction networks, chromatographic systems, CO2 emissions targeting for petroleum refining units, ecodesign of chemical processes, ethanol purification and cumene process design. Multi-Objective Optimization in Chemical Engineering: Developments and Applications is an invaluable resource for researchers and graduate students in chemical engineering as well as industrial practitioners and engineers involved in process design, modeling and optimization.

This is the first complete introduction to and analysis of the politics of the internet. Key concepts included are: power and cyberspace; the virtual individual; society in cyberspace, and imagination and the internet.

Work with one of the most efficient open-source FreeBSD-based firewall and routing solutions to secure your network with ease Key Features • Learn end-to-end OPNsense firewall implementation and management • Defend against attacks by leveraging third-party plugins such as Nginx and Sensei • Grasp hands-on examples and labs to become proficient with OPNsense firewall Book Description OPNsense is one of the most powerful open source firewalls and routing platforms available. With OPNsense, you can now protect networks using features that were only previously available to closed source commercial firewalls. This book is a practical guide to building a comprehensive network defense strategy using OPNsense. You'll start with the basics, understanding how to install, configure, and protect network resources using native features and additional OPNsense plugins. Next, you'll explore real-world examples to gain in-depth knowledge of firewalls and network defense. You'll then focus on boosting your network defense, preventing cyber threats, and improving your knowledge of firewalling using this open source security platform. By the end of this OPNsense book, you'll be able to install, configure, and manage the OPNsense firewall by making the most of its features. What you will learn • Understand the evolution of OPNsense • Get up and running with installing and setting up OPNsense • Become well-versed with firewalling concepts and learn their implementation and practices • Discover how to apply web browsing controls and website protection • Leverage Sensei to implement next-generation firewall features • Explore the command-line interface (CLI) and learn the most relevant FreeBSD commands Who this book is for This OPNsense firewall book is for system administrators, network administrators, network security professionals, and enthusiasts who wish to build and manage an enterprise-grade firewall using OPNsense. A basic understanding of how a firewall works will be helpful to make the most of this book.

This book offers a critical and systematic survey of the study of religion and digital media. It covers religious engagement with a wide range of digital media forms and highlights examples of new media engagement in all five of the major world religions. This unique volume draws together the work of experts from key disciplinary perspectives and is the go-to volume for students and scholars wanting to develop a deeper understanding of the subject area.

The two-volume set LNCS 8873 and 8874 constitutes the refereed proceedings of the 20th International Conference on the Theory and Applications of Cryptology and Information Security, ASIACRYPT 2014, held in Kaoshiung, Taiwan, in December 2014. The 55 revised full papers and two invited talks presented were carefully selected from 255 submissions. They are organized in topical sections on cryptology and coding theory; authenticated encryption; symmetric key cryptanalysis; side channel analysis; hyperelliptic curve cryptography; factoring and discrete log; cryptanalysis; signatures; zero knowledge; encryption schemes; outsourcing and delegation; obfuscation; homomorphic cryptography; secret sharing; block ciphers and passwords; black-box separation; composability; multi-party computation.

Multiplayer Online Games (MOGs) have become a new genre of "play culture," integrating communication and entertainment in a playful, computer-mediated environment that evolves through user interaction. This book comprehensively reviews the origins, players, and social dynamics of MOGs, as well as six major empirical research methods used in previous works to study MOGs (i.e., observation/ethnography, survey/interviews, content and discourse analysis, experiments, network analysis, and case studies). It concludes that MOGs represent a highly sophisticated, networked, multimedia and multimodal Internet technology, which can construct entertaining, simultaneous, persistent social virtual worlds for gamers. Overall, the book shows that what we can learn from MOGs is how games and gaming, as ubiquitous activities, fit into ordinary life in today’s information society, in the moments where the increased use of media as entertainment, the widespread application of networked information technologies, and participation in new social experiences intersect. Key Features: Contains pertinent knowledge about online gaming: its history, technical features, player characteristics, social dynamics, and research methods Sheds light on the potential future of online gaming, and how this would impact every aspect of our everyday lives – socially, culturally, technologically, and economically Asks promising questions based on cutting-edge research in the field of online game design and development

Essential SharePoint® 2007 focuses on utilizing Microsoft Office SharePoint 2007 to improve collaboration and decision-making, streamline processes, and solve real-world business problems. Three leading SharePoint consultants systematically address the crucial success factors, intangibles, and "gotchas" in SharePoint deployment–showing exactly how to maximize business value and reduce project risk. Drawing on their unsurpassed experience, the authors walk you through planning and architecting successful SharePoint solutions around the unique needs of your business. Next, they address the operational support and end-user functionality needed to make SharePoint 2007 work–with special attention given to the organizational and political issues that can make or break your project. Learn how to: Define optimal, workable collaboration strategies Build SharePoint applications people want to use Architect SharePoint infrastructure for superior performance, reliability, and value. Provide your customers with state-of-the-art sites, blogs, and wikis Use SharePoint content management to integrate documents, records, and Web content, and make it all searchable Implement forms-based workflow to optimize virtually any business process Quickly build business intelligence solutions using Web-base dashboards and server-based Excel Services Organize and staff SharePoint support teams Migrate efficiently from SharePoint 2003 Whether you're a project manager, consultant, analyst, line-of-business executive, or developer, this book helps you align your SharePoint project with your business strategy–and deliver quantifiable results fast. Preface Chapter 1 Your Collaboration Strategy: Ensuring Success Chapter 2 Office SharePoint Server 2007: High-Impact Collaboration Across the Extended Enterprise Chapter 3 Introduction to the 2007 Office System as a Collaboration and Solutions Platform Chapter 4 SharePoint Architecture Fundamentals Chapter 5 Planning Your Information Architecture Chapter 6 Planning Your Move from SharePoint 2003 to 2007: Upgrade or Rebuild? Chapter 7 Disaster Recovery Planning Chapter 9 Enterprise Content Management: Documents, Records, and Web Chapter 10 Enterprise Search Chapter 11 Making Business Processes Work: Workflow and Forms Chapter 12 Office 2007: Offline Options for MOSS 2007 Chapter 13 Providing Business Intelligence Appendix A SharePoint User Tasks Appendix B OS/Browser/Office Compatibility Index

This book features the empirical work of internationally known scholars, providing an in-depth examination of the overlap between online and offline victimization and offending. The vast expanse of the Internet has provided a limitless playground for offenders to prey on those unaware of their predators, or well as those who are intimately familiar with their offenders. However, the Internet does not isolate offenders into mutually exclusive categories. Instead, it has allowed many offenders to use both offline and online platforms to commit crime. It also opened up more opportunity for violation of victims. This volume features two divisions of the American Society of Criminology, the Division of Victimology and Division of Cybercrime, who have joined forces to sponsor a special issue on the overlap between forms of online and offline victimization and offending. International scholars in this book provide a notable spectrum of different forms of this phenomenon, as well as predictors of these behaviors. The Link between Specific Forms of Online and Offline Victimization will be a key resource for academics, researchers, and advanced students of Victimology, Cybercime, Criminology and Criminal Justice. The chapters included in this book were originally published in Victims & Offenders.