Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.

"An entertaining history of great oratory" and a primer to rhetoric's key techniques (The New Yorker). Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics— because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

FITTING WORDS instructs students in the art of Rhetoric, providing them with tools for communication that will equip them for life. Intended for high school aged students and above, Fitting Words is a complete curriculum covering a year of instruction. In this curriculum, students will not only learn about using effective words, they will practice using effective words.

When Kenneth Burke conceived his celebrated “Motivorum” project in the 1940s and 1950s, he envisioned it in three parts. Whereas the third part, A Symbolic of Motives, was never finished, A Grammar of Motives (1945) and A Rhetoric of Motives (1950) have become canonical theoretical documents. A Rhetoric of Motives was originally intended to be a two-part book. Here, at last, is the second volume, the until-now unpublished War of Words, where Burke brilliantly exposes the rhetorical devices that sponsor war in the name of peace. Discouraging militarism during the Cold War even as it catalogues belligerent persuasive strategies and tactics that remain in use today, The War of Words reveals how popular news media outlets can, wittingly or not, foment international tensions and armaments during tumultuous political periods. This authoritative edition includes an introduction from the editors explaining the compositional history and cultural contexts of both The War of Words and A Rhetoric of Motives. The War of Words illuminates the study of modern rhetoric even as it deepens our understanding of post–World War II politics.

Ward Farnsworth details the timeless principles of rhetoric that have held good from Ancient Greece to the present day, drawing on examples in the English language of consummate masters of prose, such as Lincoln, Churchill, Dickens, Melville, Burke & Pain.

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

This title was first published in 2003:This book offers a bold reading of Protestant tradition from a rhetorical and literary perspective. Arguing that Protestant thought is based in a rhetorical performance of authority, Hobson draws on a wide range of modern and postmodern thought to defend this account of rhetorical authority from various charges of authoritarianism. With close readings of Augustine, Luther, Kierkegaard and Barth, this book develops a new 'rhetorical theology of the Word' and also a new critique of secular modernity, with particular reference to modern literature and the thought of Nietzsche. Confronting the related issues of rhetoric and authority, Hobson provides a provocative account of modern theology which offers new perspectives on theology's relationship to literature and postmodern thought.

Why is political rhetoric broken – and how can it be fixed? Words on Fire returns to the origins of rhetoric to recover the central place of eloquence in political thought. Eloquence, for the orators of classical antiquity, emerged from rhetorical relationships that exposed both speaker and audience to risk. Through close readings of Cicero – and his predecessors, rivals, and successors – political theorist and former speechwriter Rob Goodman tracks the development of this ideal, in which speech is both spontaneous and stylized, and in which the pursuit of eloquence mitigates political inequalities. He goes on to trace the fierce disputes over Ciceronian speech in the modern world through the work of such figures as Burke, Macaulay, Tocqueville, and Schmitt, explaining how rhetorical risk-sharing has broken down. Words on Fire offers a powerful critique of today's political language – and shows how the struggle over the meaning of eloquence has shaped our world.

"Help students shine on the written portion of any standardized test by teaching the skills they need to craft powerful, compelling arguments using rhetorical devices. Students will learn to accurately identify and evaluate the effectiveness of rhetorical devices in not only famous speeches, advertisements, political campaigns, and literature, but also in the blog, newspaper, and magazine entries they read in their daily lives. Students will then improve their own writing strategy, style, and organization by correctly and skillfully using the devices they have learned. Each device is illustrated with clear, real-life examples to promote proper usage and followed up with meaningful exercises to maximize understanding. Pointers are provided throughout this book to help your students develop a unique writing style, and cumulative exercises will help students retain what they have learned."--

Dirty Words: The Rhetoric of Public Sex Education, 1870-1924, details the approaches and outcomes of sex-education initiatives in the Progressive Era. In analyzing the rhetorical strategies of sex education advocates, Robin E. Jensen engages with rich sources such as lectures, books, movies, and posters that were often shaped by female health advocates and instructors. She offers a revised narrative that demonstrates how women were both leaders and innovators in early U.S. sex-education movements, striving to provide education to underserved populations of women, minorities, and the working class. Investigating the communicative and rhetorical practices surrounding the emergence of public sex education in the United States, Jensen shows how women in particular struggled for a platform to create and circulate arguments concerning this controversial issue. The book also provides insight into overlooked discourses about public sex education by analyzing a previously understudied campaign targeted at African American men in the 1920s, offering theoretical categorizations of discursive strategies that citizens have used to discuss sex education over time, and laying out implications for health communicators and sexual educators in the present day.