The Publics Attitudes Toward Television And Other Media
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Author |
: Roper Organization |
Publisher |
: |
Total Pages |
: 36 |
Release |
: 1979 |
ISBN-10 |
: MINN:31951000545167T |
ISBN-13 |
: |
Rating |
: 4/5 (7T Downloads) |
Synopsis Public Perceptions of Television and Other Mass Media by : Roper Organization
Author |
: Michael Levy |
Publisher |
: Springer |
Total Pages |
: 697 |
Release |
: 2015-01-29 |
ISBN-10 |
: 9783319131597 |
ISBN-13 |
: 3319131591 |
Rating |
: 4/5 (97 Downloads) |
Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author |
: American Institute for Political Communication |
Publisher |
: |
Total Pages |
: 112 |
Release |
: 1969 |
ISBN-10 |
: MINN:31951000506042W |
ISBN-13 |
: |
Rating |
: 4/5 (2W Downloads) |
Synopsis Evolution of Public Attitudes Toward the Mass Media During an Election Year by : American Institute for Political Communication
Author |
: Jason Mittell |
Publisher |
: |
Total Pages |
: 484 |
Release |
: 2010 |
ISBN-10 |
: STANFORD:36105215297826 |
ISBN-13 |
: |
Rating |
: 4/5 (26 Downloads) |
Synopsis Television and American Culture by : Jason Mittell
Television and American Culture: An Overview introduces students to the study of television by looking at American television from a cultural perspective. The book is written for intermediate undergraduate and beginning graduate students for a range of television studies courses. Specifically, Mittell discusses television within the following contexts: the economics of the television industry, television's role within American democracy, the formal attributes of a variety of television genres, television as a site of gender and racial identity formation, television's role in everyday life, and the medium's technological and social impacts. The topical arrangement and comprehensive scope of the book differs from other television textbooks, arguing that we must incorporate a range of economic, political, aesthetic, and sociological perspectives to fully comprehend the medium of television.
Author |
: |
Publisher |
: |
Total Pages |
: 344 |
Release |
: 1966 |
ISBN-10 |
: UCSD:31822028983047 |
ISBN-13 |
: |
Rating |
: 4/5 (47 Downloads) |
Synopsis Marketing Information Guide by :
Author |
: Erik Barnouw |
Publisher |
: Routledge |
Total Pages |
: 239 |
Release |
: 2017-09-29 |
ISBN-10 |
: 9781351473507 |
ISBN-13 |
: 1351473506 |
Rating |
: 4/5 (07 Downloads) |
Synopsis The Sponsor by : Erik Barnouw
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a ""word"" from him. He ""makes possible"" concerts and public affairs broadcasts. His ""underwriting grants"" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue ""in a moment.""Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time.The Sponsor is divided into three parts. In ""Rise,"" Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In ""Domain,"" the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in ""Prospect,"" Barnouw assesses what such dominance has meant for American society, mores, and institutions--and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.
Author |
: Leo Bogart |
Publisher |
: Taylor & Francis |
Total Pages |
: 396 |
Release |
: 2023-01-06 |
ISBN-10 |
: 9781000149005 |
ISBN-13 |
: 1000149005 |
Rating |
: 4/5 (05 Downloads) |
Synopsis Press and Public by : Leo Bogart
This book reviews the challenges that face American newspapers at the end of the 1980s, after a decade of circulation losses for many dailies and several decades of accelerating social change. It describes how content of newspapers is changing in the context of a discussion of the nature of news.
Author |
: Barrie Gunter |
Publisher |
: Routledge |
Total Pages |
: 384 |
Release |
: 1987 |
ISBN-10 |
: 9780805810103 |
ISBN-13 |
: 0805810102 |
Rating |
: 4/5 (03 Downloads) |
Synopsis Poor Reception by : Barrie Gunter
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Author |
: Alan D. Monroe |
Publisher |
: |
Total Pages |
: 336 |
Release |
: 1975 |
ISBN-10 |
: UOM:39015002378043 |
ISBN-13 |
: |
Rating |
: 4/5 (43 Downloads) |
Synopsis Public Opinion in America by : Alan D. Monroe
Author |
: Don W. Stacks |
Publisher |
: Routledge |
Total Pages |
: 731 |
Release |
: 2019-03-14 |
ISBN-10 |
: 9781351358705 |
ISBN-13 |
: 1351358707 |
Rating |
: 4/5 (05 Downloads) |
Synopsis An Integrated Approach to Communication Theory and Research by : Don W. Stacks
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.