There’s no getting around the allure of motorcycles. Since 1885, when Gottlieb Daimler mounted a gas-powered engine on a wooden bicycle, riders of all ages have been drawn to the exhilaration and terror of motoring in the open air on two wheels. Motorcycles have become ingrained in our culture. To some, they represent the ultimate expression of freedom. To others, motorcycles symbolize lawlessness and disrespect for authority. The Little Red Book of Motorcycle Wisdom is packed full of wise, witty, and edgy quotes on motorcycles and the people who ride them. Celebrities, literary giants, and athletes offer pithy and memorable comments on what they ride, where they ride, with whom they ride, how fast they ride—and, most importantly, why they ride. Read musings on bikes from such noteworthy folks as: Hunter S. Thompson Marlon Brando Robert Pirsig Evel Knievel Sonny Barger Ewan McGregor Steve McQueen Leonardo DiCaprio Paul Newman Bob Dylan Hugh Laurie Angelina Jolie T. E. Lawrence And dozens of others! There’s a reason why people the world over are passionate about a machine that has been dubbed “the perfect vehicle.” This book tells you why.

There’s no getting around the allure of motorcycles. Since 1885, when Gottlieb Daimler mounted a gas-powered engine on a wooden bicycle, riders of all ages have been drawn to the exhilaration and terror of motoring in the open air on two wheels. Motorcycles have become ingrained in our culture. To some, they are the ultimate expression of freedom. To others, motorcycles symbolize lawlessness and disrespect for authority. The Little Black Book of Motorcycle Wisdom is packed full of wise, witty, and edgy quotes on motorcycles and the people who ride them. Celebrities, literary giants, and athletes offer pithy and memorable comments on what they ride, where they ride, with whom they ride, how fast they ride—and, most importantly, why they ride. Read musings on bikes from such noteworthy folks as: Hunter S. Thompson Marlon Brando Robert Pirsig Evel Knievel Sonny Barger Ewan McGregor Steve McQueen Leonardo DiCaprio Paul Newman Bob Dylan Hugh Laurie Angelina Jolie T. E. Lawrence And dozens of others! There’s a reason why people the world over are passionate about a machine that has been dubbed “the perfect vehicle.” This book tells you why.

Politics. It’s a word that carries a great deal of weight, and there have been many words spoken about it ever since human beings decided it might be a good idea to come down from the trees and form some kind of government. The Little Black Book of Political Wisdom is an engaging collection of the wisest, funniest, and most insightful words ever said about the world of politics. Gathered here are hundreds of quotations from statesmen and stateswomen, philosophers, foreign leaders, journalists, and other politically astute observers from ancient times to present day. Here are some examples: “Politics, as a practice, whatever its professions, has always been the systematic organization of hatreds.” —Henry Adams “I have learned that one of the most important rules of politics is poise—which means looking like an owl after behaving like a jackass.” —Ronald Reagan “Politics are almost as exciting as war, and quite as dangerous. In war you can be killed once, but in politics many times.” —Sir Winston Churchill “We hang the petty thieves and appoint the great ones to public office.” —Aesop “Giving money and power to government is like giving whiskey and car keys to teenage boys.” —P. J. O’Rourke

Bob Feller is a true baseball icon. Along with such legends as Mickey Mantle, Hank Aaron, Willie Mays, and Ted Williams, he is recognized as one of the greatest players of the twentieth century. In fact, he was voted the greatest right-handed pitcher in the history of baseball. But Bob Feller is known for his quick wit as much as for his fastball. In Bob Feller's Little Black Book of Baseball Wisdom, the sharp-tongued Hall of Famer offers philosophical, anecdotal, and candid reflections on baseball and everyday American life. In the process he introduces us to such legends as Jackie Robinson, Ralph Kiner, and Joe DiMaggio the way he knew them--as baseball rivals, fellow sportsmen, and good friends. Bob Feller's Little Black Book of Baseball Wisdom is a treasure trove of down-to-earth advice for baseball fans of any generation.

Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.

Why would anyone want to do something as dangerous as motorcycling? For those who love to ride, no explanation is necessary. For everyone else, there’s Why We Ride. Designed as both an explanation for outsiders and an anthem for those within the fold, this new book presents the insights of Mark Barnes, PhD, a motorcycling clinical psychologist. As a popular columnist at Motorcycle Consumer News for more than 20 years, Dr. Barnes articulates the elusive physical, emotional, and interpersonal elements that make the world of the motorcyclist such a rich and exciting place. His wide-ranging text covers both sports psychology and the psychoanalysis of common riding experiences, including the results of Dr. Barnes’ own empirical research. Heartfelt and thought provoking, here is a straightforward account of what makes real motorcyclists tick. Inside Why We Ride: What makes all the hazards and hardships of riding a motorcycle worthwhile to perfectly sane, intelligent, and responsible individuals Insights from clinical psychologist and moto-journalist Dr. Mark Barnes Examination of the complex gratifications, relentlessly compelling passions, and deeply personal experiences that motivate motorcyclists Sports psychology, psychoanalysis of common riding experiences, and reflections on the author’s personal journey as a rider Results of the author’s own empirical research on the motives of motorcyclists Thought-provoking exploration of the human dimension of motorcycling Special section on how riders achieve the quasi-mystical state of “Flow,” a concept currently at the center of modern sports psychology

"This book, a polished, winding meditation on the theory and fractiousness of motorcycles, celebrates both their eccentric history and the wary pleasures of touring."—The New Yorker In a book that is "a must for anyone who has loved a motorcycle" (Oliver Sacks), Melissa Pierson captures in vivid, writerly prose the mysterious attractions of motorcycling. She sifts through myth and hyperbole: misrepresentations about danger, about the type of people who ride and why they do so. The Perfect Vehicle is not a mere recitation of facts, nor is it a polemic or apologia. Its vivid historical accounts-the beginnings of the machine, the often hidden tradition of women who ride, the tale of the defiant ones who taunt death on the racetrack-are intertwined with Pierson's own story, which, in itself, shows that although you may think you know what kind of person rides a motorcycle, you probably don't.

In The One Percenter Code, best-selling Motorbooks author and editor of Easyriders magazine Dave Nichols takes up where he left off in One Percenter: The Legend of The Outlaw Bikers. Nichols takes readers inside the world of outlaw motorcycle clubs and pulls back the secretive curtain on the biker lifestyle. He explores the concept of brotherhood, ultimately arriving at a new definition of family and community in the process. Being a member of a one percenter motorcycle club requires extreme discipline; in this book, Nichols shows us what that life offers in return. Nichols delves into the one percenter code of conduct and honor and finds something that is sorely lacking in modern society. In this book, he shows us how we can apply those values in our own lives. The world of the outlaw biker has its own rough-hewn rules of order, and The One Percenter Code acts as a guidebook to that truth-, honor-, and brotherhood-based world.

Truthfully and gracefully depicting the clannish, unconventional world of leather fringes and sacred steel, The Biker Code is a perfect gift book for the merely curious, and illuminated scripture for the true disciple. Perhaps no American subculture is as consistently fascinating and serially misunderstood as the biker movement. Both feared and lionized by the mainstream, the insular, fiercely defiant community of hardcore hog devotees is notoriously difficult to infiltrate. But here comes The Biker Code, affording a revealing, knowing, and warm glimpse of the biker lifestyle for the lifelong rider and the uninitiated alike. With fifty photographs in elegant, spare black and white, The Biker Code captures the iconoclasts, free spirits, and born-to-ride outlaws of Planet Harley. Unlike any book that has come before it, The Biker Code quietly understands and affectionately celebrates the Harley life. The Biker Code features original photographs, artwork, and quotes that honestly depict and cleverly celebrate American motorcycle culture.

"The history of the East Bay Dragons Motorcycle Club, an all-black, all-Harley, all-chopper group of motorcyclists in Oakland, California. Written by the club's founder and president, it presents an often-untold portion of African-American history"-Provided by publisher.