Advertising and Differentiated Products

Advertising and Differentiated Products
Author :
Publisher : Elsevier
Total Pages : 310
Release :
ISBN-10 : 9780762308231
ISBN-13 : 0762308230
Rating : 4/5 (31 Downloads)

Synopsis Advertising and Differentiated Products by : Michael R. Baye

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].

Commodity Advertising

Commodity Advertising
Author :
Publisher : Lexington Books
Total Pages : 322
Release :
ISBN-10 : 002910405X
ISBN-13 : 9780029104057
Rating : 4/5 (5X Downloads)

Synopsis Commodity Advertising by : Olan D. Forker

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Competitive Strategy Analysis In The Food System

Competitive Strategy Analysis In The Food System
Author :
Publisher : CRC Press
Total Pages : 409
Release :
ISBN-10 : 9780429703072
ISBN-13 : 0429703074
Rating : 4/5 (72 Downloads)

Synopsis Competitive Strategy Analysis In The Food System by : Ronald W Cotterill

This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.