AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

A top behavioral geneticist argues DNA inherited from our parents at conception can predict our psychological strengths and weaknesses. This “modern classic” on genetics and nature vs. nurture is “one of the most direct and unapologetic takes on the topic ever written” (Boston Review). In Blueprint, behavioral geneticist Robert Plomin describes how the DNA revolution has made DNA personal by giving us the power to predict our psychological strengths and weaknesses from birth. A century of genetic research shows that DNA differences inherited from our parents are the consistent lifelong sources of our psychological individuality—the blueprint that makes us who we are. Plomin reports that genetics explains more about the psychological differences among people than all other factors combined. Nature, not nurture, is what makes us who we are. Plomin explores the implications of these findings, drawing some provocative conclusions—among them that parenting styles don't really affect children's outcomes once genetics is taken into effect. This book offers readers a unique insider’s view of the exciting synergies that came from combining genetics and psychology.

The One Planet Life demonstrates a path for everyone towards a way of life in which we don’t act as if we had more than one planet Earth. The difference between this approach and others is that it uses ecological footprint analysis to help to determine how effective our efforts are. Much of the book is a manual – with examples – on how to live the 'good life' and supply over 65% of your livelihood from your land with mostly positive impacts upon the environment. It examines the pioneering Welsh policy, One Planet Development, then considers efforts towards one planet living in urban areas. After a foreword by BioRegional/One Planet Living co-founder Pooran Desai and an introduction by former Welsh environment minister Jane Davidson, the book contains: An essay arguing that our attitude to planning, land and development needs to change to enable truly sustainable development. Guidelines on finding land, finance, and creating a personal plan for one planet living. Detailed guides on: sustainable building, supplying your own food, generating renewable energy, reducing carbon emissions from travel, land management, water supply and waste treatment. 20 exemplary examples at all scales – from micro-businesses to suburbs – followed by Jane Davidson’s Afterword. The book will interest anyone seeking to find out how a sustainable lifestyle can be achieved. It is also key reading for rural and built environment practitioners and policy makers keen to support low impact initiatives, and for students studying aspects of planning, geography, governance, sustainability and renewable energy.

A Wall Street Journal and Publishers Weekly Bestseller Lift your leadership to new heights Doug Conant, Founder of ConantLeadership, former CEO of Campbell Soup Company, and former President of Nabisco Foods, shares transformational insights in his new book, The Blueprint. Conant is the only former Fortune 500 CEO who is a New York Times bestselling author, a top 50 Leadership Innovator, a Top 100 Leadership Speaker, and a Top 100 Most Influential Author in the World. Get Unstuck In 1984, Doug Conant was fired without warning and with barely an explanation. He felt hopeless and stuck but, surprisingly, this defeating turn of events turned out to be the best thing that ever happened to him. Doug began to consider what might be holding him back from realizing his potential, fulfilling his dreams, and making a bigger impact on the world around him. Embarking on a journey of self-reflection and discovery, he forged a path to revolutionize his leadership and transform his career trajectory. Ultimately, Doug was able to condense his remarkable leadership story into six practical steps. It wasn't until Doug worked through these six steps that he was able to lift his leadership to heights that ultimately brought him career success, joy, and fulfillment. Reach High - Envision Dig Deep - Reflect Lay the Groundwork - Study Design - Plan Build - Practice Reinforce - Improve In The Blueprint, part leadership manifesto, part practical manual, Doug teaches leaders how to work through the same six steps that he used to transform his journey. The six steps are manageable and incremental, designed to fit practically within the pace of busy modern life. Knowing how daunting the prospect of change can be, Doug arms readers with exercises and practices to realistically bring their foundation to life in every situation. Now, today’s leaders who feel stuck and overwhelmed finally have a blueprint for lifting their leadership to make meaningful change in their organizations and in the world.

For over forty years a simple life blueprint has been customized by Jim Fannin, the master coach for 2,500-plus of the “best of the best” in life, business, and sports. His plan is now available to you and it includes proven, concrete tools and techniques to enhance every aspect of your life. You will learn tools to… · Swiftly reverse a negative day · Re-ignite the spark in your marriage · Reach peak performance at the right time and place · Gain more confidence and positive self-esteem · Find a “peaceful calm” when chaos and negative stress arrive · Simplify and balance your life “My entire family has thrived with Jim Fannin’s blueprint for living a successful life,” says Julie McAllister, mother, wife, and business executive. “For 10 years Jim Fannin has helped our student-athletes create a blueprint for their success. Our men’s golf program’s amazing achievements have Jim Fannin’s influence to thank,” says NCAA Coach of the Year Mike Small of the University of Illinois. “Jim’s life blueprint with his powerful tools and techniques worked for me as a professional athlete and they continue to work as a business owner, father and husband,” says former MLB All-Star John Buck. “With The Blueprint I changed my life and the direction of my company. Within two years I doubled my business and balanced and simplified my life,” says CEO Rob Wilson of Employco, USA “If you want to organize your life in order to be your genuine, authentic, best self, Jim Fannin’s The Blueprint is the proven solution,” says CEO Mike Flaskey of Diamond Resorts International.

Tens of millions of Americans are at risk from sea level rise, increased tidal flooding, and intensifying storms. A Blueprint for Coastal Adaptation identifies a bold new research and policy agenda and provides implementable options for coastal communities responding to these threats. In this book, coastal adaptation experts present a range of climate adaptation policies that could protect coastal communities against increasing risk, including concrete financing recommendations. Coastal adaptation will not be easy, but it is achievable using varied approaches. A Blueprint for Coastal Adaptation will inspire innovative and cross-disciplinary thinking about coastal policy at the state and local level while providing actionable, realistic policy and planning options for adaptation professionals and policymakers.

NEW LARGE PRINT EDITION. LEARN HOW TO CREATE MULTIPLE STREAMS OF INCOME & IMPACT. TURN YOUR WORDS INTO WEALTH.DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Brandon Sanderson, Jordan Peterson, Wayne Dyer, David Goggins, and Sir Winston Churchill.YOU WILL LEARN:Why storytelling is a key leadership skill7 ways to profit from publishing your bookHow to create multiple streams of incomeThe art of public speakingWhy your book is your best marketing toolHow to communicate your ideas and pitch anythingThe neuroscience behind memorable messagesHow you could create your book by talking (rather than typing)Hi, I'm Aurora Winter and I left my lucrative career as a TV executive decades ago to become a full-time author, trainer, and entrepreneur. Using storytelling for business, I created a life of freedom, creativity, and contribution. I help my clients turn their words into wealth, wisdom, and wonder. Now I would like to help you.My clients win hearts and minds with their communication skills. They have started new chapters, escaped 9 to 5, and made a difference. They have written bestselling books, given TEDx talks, appeared on TV, raised venture capital, and won awards. Why not you?Use the blueprints in this book to create multiple streams of income and impact with your book, brand, and business.

Blueprint for Green Affordable Housing is a guide for housing developers, advocates, public agency staff, and the financial community that offers specific guidance on incorporating green building strategies into the design, construction, and operation of affordable housing developments. A completely revised and expanded second edition of the groundbreaking 1999 publication, this new book focuses on topics of specific relevance to affordable housing including: how green building adds value to affordable housing the integrated design process best practices in green design for affordable housing green operations and maintenance innovative funding and finance emerging programs, partnerships, and policies Edited by national green affordable housing expert Walker Wells and featuring a foreword by Matt Petersen, president and chief executive officer of Global Green USA, the book presents 12 case studies of model developments and projects, including rental, home ownership, special needs, senior, self-help, and co-housing from around the United States. Each case study describes the unique green features of the development, discusses how they were successfully incorporated, considers the project's financing and savings associated with the green measures, and outlines lessons learned. Blueprint for Green Affordable Housing is the first book of its kind to present information regarding green building that is specifically tailored to the affordable housing development community.

The first draft is the easy part… In Blueprint Your Bestseller, Stuart Horwitz offers a step-by-step process for revising your manuscript that has helped bestselling authors get from first draft to final draft. Whether you’re tinkering with your first one hundred pages or trying to wrestle a complete draft into shape, Horwitz helps you look at your writing with the fresh perspective you need to reach the finish line. Blueprint Your Bestseller introduces the Book Architecture Method, a tested sequence of steps for organizing and revising any manuscript. By breaking a manuscript into manageable scenes, you can determine what is going on in your writing at the structural level—and uncover the underlying flaws and strengths of your narrative. For more than a decade this proven approach to revision has helped authors of both fiction and nonfiction, as well as writers across all media from theater to film to TV.