The Ideal Final Result introduces the TRIZ Inventive Problem Solving Process in a way that allows readers to make immediate use of its most basic concepts. The Ideal Final Result reviews the basics of this left brained, but at the same time, very creative process for problem solving that uses a basic algorithm developed through the study of millions of patents. As opposed to psychologically based tools relying on the generation of hundreds of ideas to be sorted through to find the few of value, TRIZ rigorously defines the problem and assists the problem owner in identifying the existing inventive principles that are already known to solve that class of problems. This book reviews the most basic of the TRIZ algorithm tools and provides templates for readers to use in analyzing their difficult problems and provides a mental framework for their solution. It also describes TRIZ techniques for basic strategic planning in a business sense.

The purpose of this work is to present practical methods through which anyone, the beginner in particular, may realize his ideals, cause his cherished dreams to come true, and cause the visions of the soul to become tangible realities in everyday life. The best minds now believe that the ideal can be made real; that every lofty idea can be applied in practical living, and that all that is beautiful on the heights of existence can be made permanent expressions in personal existence. And so popular is this belief becoming that it is rapidly permeating the entire thought of the world. Accordingly, the demand for instructive knowledge on this subject, that is simple as well as scientific, is becoming almost universal. This book has been written to supply that demand. However, it does not claim to be complete; nor could any work on "The Ideal Made Real" possibly be complete, because the ideal world is limitless and the process of making real the ideal is endless. To know how to begin is the principal secret, and he who has learned this secret may go on further and further, forever and forever, until he reaches the most sublime heights that endless existence has in store. No attempt has been made to formulate the ideas, methods and principles presented, into a definite system. In fact, the tendency to form a new system of thinking or a new philosophy of life, has been purposely avoided. Closely defined systems invariably become obstacles to advancement, and we are not concerned with new philosophies of life. Our purpose is the living of a greater and a greater life, and in such a life all philosophies must constantly change. In preparing the following pages, the object has been to take the beginner out of the limitations of the old into the boundlessness of the new; to emphasize the fact that the possibilities that are latent in the human mind are nothing less than marvelous, and that the way to turn those possibilities to practical use is sufficiently simple for anyone to understand. But no method has been presented that will not tend to suggest new and better methods as required for further advancement. The best ideas are those that inspire new ideas, better ideas, greater ideas. The most perfect science of life is that science that gives each individual the power to create and recreate his own science as he ascends in the scale of life. (Great souls are developed only where minds are left free to employ the best-known methods according to their own understanding and insight. And it is only as the soul grows greater and greater that the ideal can be made real. It is individuality and originality that give each person the power to make his own life as he may wish it to be; but those two important factors do not flourish in definite systems. There is no progress where the soul is placed in the hands of methods; true and continuous progress can he promoted only where all ideas, all methods and all principles are placed in the hands of the soul. We have selected the best ideas and the best methods known for making the ideal real, and through this work, will place them in your hands. We do not ask you to follow these methods; we simply ask you to use them. You will then find them all to be practical; you will find that every one will work and produce the results you desire. You will then, not only make real the ideal in your present sphere of life, but you will also develop within yourself that Greater Life, the power of which has no limit, the joy of which has no end.

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

This book highlights the latest advances in AFM nano-manipulation research in the field of nanotechnology. There are numerous uncertainties in the AFM nano-manipulation environment, such as thermal drift, tip broadening effect, tip positioning errors and manipulation instability. This book proposes a method for estimating tip morphology using a blind modeling algorithm, which is the basis of the analysis of the influence of thermal drift on AFM scanning images, and also explains how the scanning image of AFM is reconstructed with better accuracy. Further, the book describes how the tip positioning errors caused by thermal drift and system nonlinearity can be corrected using the proposed landmark observation method, and also explores the tip path planning method in a complex environment. Lastly, it presents an AFM-based nano-manipulation platform to illustrate the effectiveness of the proposed method using theoretical research, such as tip positioning and virtual nano-hand.

One issue of each volume is the school catalogue.

One issue of each vol. is the school catalogue.

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.