"There's something mysterious about the big, old house across the river. So when Archie and his two friends are offered a job tidying the attic, they jump at the chance. But sifting through the mess, they stumble upon something priceless, leaving them with a difficult decision"--Publisher marketing.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

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New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.

Epistle to Dr. Arbuthnot by Alexander Pope Leopold is delighted to publish this classic book as part of our extensive Classic Library collection. Many of the books in our collection have been out of print for decades, and therefore have not been accessible to the general public. The aim of our publishing program is to facilitate rapid access to this vast reservoir of literature, and our view is that this is a significant literary work, which deserves to be brought back into print after many decades. The contents of the vast majority of titles in the Classic Library have been scanned from the original works. We are delighted to publish this classic book as part of our extensive Classic Library collection. Many of the books in our collection have been out of print for decades, and therefore have not been accessible to the general public. The aim of our publishing program is to facilitate rapid access to this vast reservoir of literature, and our view is that this is a significant literary work, which deserves to be brought back into print after many decades. The contents of the vast majority of titles in the Classic Library have been scanned from the original works. To ensure a high quality product, each title has been meticulously hand curated by our staff. Our philosophy has been guided by a desire to provide the reader with a book that is as close as possible to ownership of the original work. We hope that you will enjoy this wonderful classic work, and that for you it becomes an enriching experience.

The revolutionary achievement of Dr. Peter Mark Roget‘s first edition in 1852 was the development of a brand–new principle: the arrangement of words and phrases according to their meanings. Dr. Roget‘s system brings together in one place all the terms associated with a single thought or concept; it allows a wide–ranging survey of language within a book of relatively modest size, without the space–consuming repetitions that so severely limit the scope of thesauruses arranged in a dictionary format with A–to–Z entries. This brilliant organization makes Roget‘s International Thesaurus® both the most efficient word finder and a cutting–edge aid in stimulating thought, organizing ideas, and writing and speaking more clearly and effectively. This revised and updated sixth edition features thousands of new words and phrases, including the newest slang words and expressions that color and inform everyday language. It retains all of the hallmarks that have made Roget‘s International Thesaurus® an enduring classic: 埍ore than 330,000 words and phrases organized into 1,075 categories. 埁 pinpoint reference system that directs the user quickly from a comprehensive index to the numbered category of the right word. Thousands of cross–references throughout lead to other helpful categories. 埈undreds of supplemental word lists that supply the names of things which have no synonyms (measurements, wines, weapons, animals, state mottoes, and more) as well as hundreds of quotations that amplify the meanings of selected words. Generations of students, writers, editors, and speakers have made Roget‘s the most popular word reference book next to the dictionary. Continuing a legacy that dates back more than 150 years, Roget‘s International Thesaurus® is an indispensable work for everyone who wants to use the English language with clarity and precision.

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