Reprint of the original, first published in 1866.

Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.

The author demonstrates that in 19th and 20th centuries and contrary to popular belief, the Deaf community defended its use of sign language as a distinctive form of communication, thus forming a collective Deaf consciousness, identity, and political organization.

A showcase of London’s street nameplates – from the curious to the ornate. All around London, you can find a remarkable public archive of lettering in the city’s street nameplates. A unique collection of styles and forms that stretches back to the 17th century, these little labels hide in plain sight – we use their information daily, but too often fail to really notice them. And they aren’t just visual anchors, telling us where we are; but temporal anchors too, telling us where we’ve come from. This expertly curated collection documents the most significant, beautiful and curious street signs, from enamel plates to incised lettering, the simplest cast iron signs to gloriously ornamental architectural plaques. It’s a visual and typographical journey through the history of a great metropolis. Along the way, the fascinating stories behind these unassuming treasures are uncovered, revealing where they came from before being affixed to brick or stone for decades to come. We’re introduced to the iconic nameplates of the City of Westminster, the stunning tiled signs of Hampstead and the revival nameplates of Lambeth, as well as the ghost signs of the no-longer existent NE postal district. London Street Signs is a striking visual record of our collective history that will appeal to design and history enthusiasts alike.