Trempealeau County is in the western part of Wisconsin, on the Mississippi River. It is bounded on the east by Jackson County, on the north by Eau Claire County, on the west by Buffalo County, as well as by Winona County across the Mississippi River in Minnesota. The area belongs entirely to the Mississippi system, and is separated into three distinct divisions, the Trempealeau Prairie Region, the Trempealeau Valley Region and the Beef River Region. The county was created Jan. 24, 1854.

In 1841, Thomas Mackie journeyed south along a winding river to an open meadow. There, alongside a bubbling spring, he erected a small cabin, establishing the beginnings of the community now known as Beaver Dam, Wisconsin. The city gained fame as the jewel of Dodge County, a family community that stressed hard work, good play, and awe for the almighty. This book examines that lifestyle through the unlikely means of the penny postcard. It is ironic that the postcard, which was meant to act as a disposable means of communication, has endured to become one of the greatest resources of pictorial history of small-town America.