The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.

The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.

Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.

Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.

A lively examination of the classic 1960s American crime show. Hawaii Five-O, created by Leonard Freeman in 1968, is an American police procedural drama series that was produced by CBS Productions and aired for twelve seasons. Author Brian Faucette discusses the show's importance by looking at how it framed questions around the security and economy of the Hawaiian Islands in connection with law enforcement, the diversity of its population, the presence of the US military, and the influx of tourists. Faucette begins by discussing how the show both conformed to and adapted within the TV landscape of the late 1960s and how those changes helped to make it the longest-running cop show in American TV history until it was surpassed by Law and Order. Faucette argues that it was Freeman's commitment to filming on location in Hawaii that ensured the show would tackle issues pertinent to the islands and reflect the diversity of its people, culture, and experiences, while helping to establish a viable film and TV industry in Hawaii, which is still in use today. Faucette explains how a dedication to placing the show in political and social context of the late 1960s and 1970s (i.e., questions around policing, Nixon's call for "law and order," the US military's investment and involvement in the Vietnam War, issues of racial equality) rooted it in reality and sparked conversation around these issues. Another key element of the show's success is its connection to issues of tourism and the idea that TV can create a form of "tourism" from the safety of the home. Faucette concludes with discussion of how Hawaii Five-O led to the development of other shows, as well as attempts to reboot the show in the 1990s and in 2010. Faucette makes a strong argument for the series as a distinctive artifact of a time in US history that witnessed profound changes in culture, politics, and economics, one that will excite not only scholars and students of television and media studies but any die-hard fan of gripping police procedurals.

In this book, Jonah Corne and Monika Vrečar offer a conceptually innovative reexamination of Yiddish cinema, a crucial yet little-known diasporic phenomenon that enjoyed its "golden age" in the mid- to late 1930s. Yiddish cinema, they argue, exhibits a distinctive fascination with media forms, technologies, and institutions, and with relationality writ large. What stands behind this communication obsession, as it might be understood, is the films' engagement both with Judaic ideals and with a series of Jewish sociohistorical predicaments of troubled communication (immigration, displacement, the breakdown of tradition, and so on) that the films seek to reflect. Accordingly, the authors create a resonant conversation between Yiddish cinema, populated by an endless procession of disconnected characters ardently striving to rejoin the world of communication, and the brilliant yet underappreciated ideas of pioneering Czech-Jewish media theorist Vilém Flusser (1920–1991), who escaped Nazi persecution and built the first part of his intellectual career in Brazil. Indeed, the authors claim that the popular art of Yiddish cinema articulates in dramatic terms a version of the central Flusserian hypothesis that "the structure of communication is the infrastructure of human reality" and, by doing so, embodies a remarkable Jewish media theory "from below." Films discussed include The Wandering Jew (1933), The Dybbuk (1937), Where is My Child? (1937), A Little Letter to Mother (1938), Kol Nidre (1939), Motel the Operator (1939), Tevye (1939), The Living Orphan (1939), and Long Is the Road (1948).

Nietzsche in Hollywood offers a compelling and startling history of Hollywood film in which the German philosopher Friedrich Nietzsche and his idea of the Übermensch looms large. Though Nietzsche's philosophy was attacked as egoistic and a sociopathic version of Darwinism in films from the 1910s, it undergoes a series of cinematic and philosophical transformations in the 1920s and 1930s under the eye and pen of some of the most significant names in early Hollywood, including Erich von Stroheim, Josef von Sternberg, Ben Hecht, Howard Hawks, and Ernst Lubitsch. In addition to establishing historical connections between Nietzsche's philosophy and these filmmakers, the book provides philosophical readings of many Hollywood films through the lens of the Nietzschean ideas of "perspectivism" and the critique of morality. Offering a new history of classic Hollywood films as well as a new approach to film philosophy, Nietzsche in Hollywood reveals a reading of the philosopher in American culture that has largely been ignored.

The Cinematographer's Voice is a unique exploration of contemporary filmmaking and cinematography. The distillation of more than one-hundred interviews with cinematographers from around the world, and the product of a decade's worth of scholarship, the book is not only a collection of interviews with some of the world's leading cinematographers, but also a panoramic sweep of what image-making means in the era of digital cinema. Frequently, cinematography may seem intimidating as a discipline, the preserve solely of practitioners who have learned, through years of exposure to photographic technology, both the required jargon and background knowledge to comfortably engage with an often-technical field. In our present era of film studies, this is no longer the case. The interviews collected here are informative not only on matters of technique, but also on the ways in which practitioners formulate their methodologies, work with directors, and engage with the many logistical hurdles of visual storytelling. The result is an oral history of the past forty years of filmmaking and the cinematography it has produced.

Director of over 150 films from 1912 to 1964, Raoul Walsh was a core figure in Hollywood from its beginnings to the end of the studio system. Perhaps best known for such films as The Big Trail (starring John Wayne in his first leading role), High Sierra, and White Heat, Walsh cut his teeth under D. W. Griffith, and, like his contemporary John Ford, found a style and signature in his silent cinema and early talkies. Through close analysis of seven of his films, six shot between 1915 and 1933 and one a remake from 1956, and stressing the visual character of their settings and situations, Tom Conley examines how composition and montage—or action—often overtake the crisp narratives these films convey. Rife with contradiction, they ask us to see what makes them possible and how they contend with prevailing codes. Films discussed include Regeneration (1915); Sadie Thompson (1928) and a likely avatar, The Revolt of Mamie Stover (1956); The Cock-Eyed World (1929); The Big Trail (1930); Me and My Gal (1932); and The Bowery (1933).

The Franco-Japanese coproduction Hiroshima mon amour (1959) is one of the most important films for global art cinema and for the French New Wave. In Through a Nuclear Lens, Hannah Holtzman examines this film and the transnational cycle it has inspired, as well as its legacy after the 2011 nuclear disaster at Fukushima Daiichi. In a study that includes formal and theoretical analysis, archival research, and interviews, Holtzman shows the emergence of a new kind of nuclear film, one that attends to the everyday effects of nuclear disaster and its impact on our experience of space and time. The focus on Franco-Japanese exchange in cinema since the postwar period reveals a reorientation of the primarily aesthetic preoccupations in the tradition of Japonisme to center around technological and environmental concerns. The book demonstrates how French filmmakers, ever since Hiroshima mon amour, have looked to Japan in part to better understand nuclear uncertainty in France.