What fans don't love to relive the good times of their favorite team? Likewise, in a twisted sort of way, what fans can really resist a self-pitying look back on some of those times that tested their allegiance? Those forgettable games, seasons, and plays that made the good times even better?The Good, the Bad, & the Uglypresents all the best moments and personalities in the history of the Minnesota Vikings. It also unmasks, but doesn't revel in, the bad, the regrettably awful and the unflinchingly ugly. In entertaining and unsparing fashion, this book sparkles with Vikings highlights, lowlights, wonderful and wacky memories, legends and goats, the famous and the infamous. You'll relive the Purple People Eaters, but also reminded of that 41-0 loss to the New York Giants in the 2000 NFC Championship (thought you had forgotten that, huh?).The Good, the Bad, & the Uglyincludes the best and worst Vikings teams and players of all time, the most clutch performances and performers, the biggest choke jobs and chokers, great comebacks and blown leads, plus overrated and underrated Vikings players and coaches. There are Vikings you loved for all the right reasons, and those you couldn't stand, sublime and embarrassing records, and trades, both savvy and savagely bad. Brawls and fights. Rivalries. Compelling photos. And much, much more. If you're a through-thick-and-thin Vikings fan,The Good, the Bad, & the Ugly: Minnesota Vikingsis especially for you. It will remind you of the good and great times and bring a knowing smile about some of those other times, when you proved to yourself just how loyal you are. For everyone else, this warts-and-all portrait of the Vikings will provide countless fond memories, goose bumps, and laughs.

Genuine fans take the best team moments with the less than great, and know that the games that are best forgotten make the good moments truly shine. This monumental book of the Minnesota Twins documents all the best moments and personalities in the history of the team, but also unmasks the regrettably awful and the unflinchingly ugly. In entertaining—and unsparing—fashion, this book sparkles with Twins highlights and lowlights, from wonderful and wacky memories to the famous and infamous. Such moments include the World Championships of 1987 and 1991 and the miraculous years when Bud Selig almost contracted the franchise, as well as the outrageous number of losses by Terry Felton and when manager Billy Martin punched out his starting pitcher in 1969. Whether providing fond memories, goose bumps, or laughs, this portrait of the team is sure to appeal to the fan who has been through it all.

Capturing the best and the worst moments in the history of some of America's favorite teams, this entertaining and informative series for sports fans includes information on the best and worst teams and players of all times, the greatest and worst moments in franchise history, dramatic comebacks and blown leads, overrated and underrated players and coaches, and more, all complemented by archival photographs.

Capturing the best and the worst moments in the history of some of America's favorite teams, this entertaining and informative series for sports fans includes information on the best and worst teams and players of all times, the greatest and worst moments in franchise history, dramatic comebacks and blown leads, overrated and underrated players and coaches, and more, all complemented by archival photographs.

Sid Hartman has been at the center of Minnesota sports for more than 60 years, getting the inside scoop from players, coaches, owners, and his many "close personal friends." This fascinating tell-all reveals Sid's life and career, from his days as a newspaper boy in Minneapolis and his first scoops as a cub reporter with the Minneapolis Tribune, to his place as a true Minnesota legend. From his controversial role as de facto general manager of the Minneapolis Lakers to his fight to save the Twins, Sid has been in the thick of the local sports scene at all levels. In these pages, sports fans will be privy to Sid's insight into hundreds of events and legendary figures, from Bud Grant and Bob Knight to Kirby Puckett and Kevin Garnett. As one of the most widely read and listened-to sports journalists in the Midwest for over half a century, Sid's impact has been felt by fans from all walks of life, including renowned figures such as Tom Brokaw and Walter Mondale, who called Sid "one of America's hardest-working, most widely read sportswriters." Join Sid and his cast of thousands, and enjoy their outrageous stories---and learn some Minnesota sports history in the process. This updated paperback edition includes Sid's reminiscences on the past decade of Minnesota sports, including the resurgent Twins, the rocky Vikings, and his always-beloved Gophers.

College football is a sport of rivalries—and no two teams were ever more perfectly matched than the Miami Hurricanes and the Notre Dame Fighting Irish. In Perfect Rivals, award-winning sportswriter Jeff Carroll takes us inside the locker rooms and onto the gridiron, as two storied programs with very different cultures battle for national supremacy, school pride, and the soul of the game itself. Beginning with the Hurricanes’ nationally televised 58–7 pasting of the Irish at the Orange Bowl in November 1985, the two teams faced each other five times over a six-year span. The last three of those games had national championship implications, as a resurgent Notre Dame sought to reclaim its historic preeminence against a faster, mouthier, more talented Miami squad notorious for trash-talking opponents, stalking out of pregame buffets, and wearing military fatigues on the team plane. The games were marked by heartbreaking finishes, disputed plays, and nasty onfield brawls. Adding fuel to the fire was a controversial slogan created by a Notre Dame student and picked up by the press—“Catholics vs. Convicts”—which served to heighten the cultural (and, some would say, racial) tension between the opposing schools. Carroll’s fast-paced, up-close-and-personal narrative centers on a handful of colorful characters on both sides of the rivalry: the coaches, from dapper Jimmy Johnson to punctilious Lou Holtz, and the players, including Miami’s Steve Walsh, a quiet Midwesterner and one-time Holtz recruit who defied the freewheeling Miami stereotype, and devout Baptist Tony Rice, only the second black quarterback in Notre Dame history, who defined the rivalry and decided the contests. Filled with you-are-there depictions of game action and insights drawn from Carroll’s unfettered access to many of the major figures involved, Perfect Rivals is a vivid re-creation of one of the most entertaining eras in the history of college football.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.

NEW YORK TIMES BESTSELLER • The story of how the NFL, over a period of nearly two decades, denied and sought to cover up mounting evidence of the connection between football and brain damage “League of Denial may turn out to be the most influential sports-related book of our time.”—The Boston Globe “Professional football players do not sustain frequent repetitive blows to the brain on a regular basis.” So concluded the National Football League in a December 2005 scientific paper on concussions in America’s most popular sport. That judgment, implausible even to a casual fan, also contradicted the opinion of a growing cadre of neuroscientists who worked in vain to convince the NFL that it was facing a deadly new scourge: a chronic brain disease that was driving an alarming number of players—including some of the all-time greats—to madness. In League of Denial, award-winning ESPN investigative reporters Mark Fainaru-Wada and Steve Fainaru tell the story of a public health crisis that emerged from the playing fields of our twenty-first-century pastime. Everyone knows that football is violent and dangerous. But what the players who built the NFL into a $10 billion industry didn’t know—and what the league sought to shield from them—is that no amount of padding could protect the human brain from the force generated by modern football, that the very essence of the game could be exposing these players to brain damage. In a fast-paced narrative that moves between the NFL trenches, America’s research labs, and the boardrooms where the NFL went to war against science, League of Denial examines how the league used its power and resources to attack independent scientists and elevate its own flawed research—a campaign with echoes of Big Tobacco’s fight to deny the connection between smoking and lung cancer. It chronicles the tragic fates of players like Hall of Fame Pittsburgh Steelers center Mike Webster, who was so disturbed at the time of his death he fantasized about shooting NFL executives, and former San Diego Chargers great Junior Seau, whose diseased brain became the target of an unseemly scientific battle between researchers and the NFL. Based on exclusive interviews, previously undisclosed documents, and private emails, this is the story of what the NFL knew and when it knew it—questions at the heart of a crisis that threatens football, from the highest levels all the way down to Pop Warner.

From New York Times bestselling author and Michigan football expert John Back, an analysis of the state of college football: Why we love the game, what is at risk, and the fight to save it. In search of the sport’s old ideals amid the roaring flood of hypocrisy and greed, bestselling author John U. Bacon embedded himself in four college football programs—Penn State, Ohio State, Michigan, and Northwestern—and captured the oldest, biggest, most storied league, the Big Ten, at its tipping point. He sat in as coaches dissected game film, he ate dinner at training tables, and he listened in locker rooms. He talked with tailgating fans and college presidents, and he spent months in the company of the gifted young athletes who play the game. Fourth and Long reveals intimate scenes behind closed doors, from a team’s angry face-off with their athletic director to a defensive lineman acing his master’s exams in theoretical math. It captures the private moment when coach Urban Meyer earned the devotion of Ohio State’s Buckeyes on their way to a perfect season. It shows Michigan’s athletic department endangering the very traditions that distinguish the college game from all others. And it re-creates the euphoria of the Northwestern Wildcats winning their first bowl game in decades. Most unforgettably, Fourth and Long finds what the national media missed in the ugly aftermath of Penn State’s tragic scandal: the unheralded story of players who joined forces with Coach Bill O’Brien to save the university’s treasured program—and with it, a piece of the game’s soul. This is the work of a writer in love with an old game—a game he sees at the precipice. Bacon’s deep knowledge of sports history and his sensitivity to the tribal subcultures of the college game power this elegy to a beloved and endangered American institution.