Why should mass media be informational and accurate as much as its proponents would claim—and, conversely, disinformational and propagandistic as much as its critics would argue? Contrary to the conventional wisdom held by many since the modern era of mass media, neither of the two opposing views is correct, to the extent that a total analysis of media influence has yet to be adequately explored and understood. Something fundamentally vital to the analysis of communication has been missing. This is not to say, however, that the literature on media studies hitherto existing in history has been much ado about nothing; on the contrary, indeed, much can be learned from different theoretical approaches in the field. But the important point to remember here is that this book aims to show an alternative (better) way to understand the nature of mass media (which goes beyond both the pros and cons in the literature on media influence, while learning from them all). If true, this seminal view will alter the way of how mass media are to be understood, with its enormous theoretical implications for going beyond the existing paradigms on the future of communication, in a small sense—and for predicting the future of open and closed societies, in a large sense.

Is a baby whose personality has been chosen from a gene supermarket still a human? If we choose what we create what happens to morality? Is this the end of human nature? The dramatic advances in DNA technology over the last few years are the stuff of science fiction. It is now not only possible to clone human beings it is happening. For the first time since the creation of the earth four billion years ago, or the emergence of mankind 10 million years ago, people will be able to choose their children's' sex, height, colour, personality traits and intelligence. It will even be possible to create 'superhumans' by mixing human genes with those of other animals for extra strength or longevity. But is this desirable? What are the moral and political consequences? Will it mean anything to talk about 'human nature' any more? Is this the end of human beings? Our Posthuman Future is a passionate analysis of the greatest political and moral problem ever to face the human race.

Is waste (or trash) really so useless that, as William Faulkner once wrote, “[r]ead everything—trash, classics, good and bad, and see how they do it. . . . If it is good, you’ll find out. If it’s not, throw it out the window”? (TE 2012) Interestingly, this critical view of waste (or trash) can be contrasted with an opposing observation by Isaac Bashevis Singer, who once famously said that “the waste basket is the writer’s best friend.” (TE 2012a) Contrary to these opposing views (and other ones as will be discussed in the book), waste, in relation to both uselessness and usefulness is neither possible or impossible, nor desirable or undesirable to the extent that the respective ideologues on different sides would like us to believe. Of course, this challenge to the opposing views of waste does not imply that waste has no practical value, or that those interdisciplinary fields (related to waste) like epidemiology, global warming, waste management, low-carbon economics, ethical consumerism, resource recovery, freeganism, environmental justice, space debris, and so on are unimportant. Of course, neither of these extreme views is reasonable. Rather, this book offers an alternative, better way to understand the future of waste, especially in the dialectic context of uselessness and usefulness—while learning from different approaches in the literature but without favoring any one of them or integrating them, since they are not necessarily compatible with each other. More specifically, this book offers a new theory (that is, the transfigurative theory of waste) to go beyond the existing approaches in a novel way. If successful, this seminal project is to fundamentally change the way that we think about waste in relation to uselessness and usefulness from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what the author originally called its “post-human” fate.

Is culinary art really so exact that, as Delia Smith once wrote, “cooking is an exact art and not some casual game”? (BQ 2012) This exact view of cooking can be contrasted with an opposing observation by Tom Jaine, when he argued that, “if cooking becomes an art form rather than a means of providing a reasonable diet, then something is clearly wrong.” (BQ 2012a) Contrary to these opposing views (and other ones as will be discussed in the book), culinary art, in relation to both ingredients and techniques, is neither possible or impossible, nor desirable or undesirable, to the extent that the respective ideologues on different sides would like us to believe. Needless to say, this challenge to the opposing views of cooking does not mean that culinary art has no practical value, or that those interdisciplinary fields (related to culinary art) like food science, nutritional economics, food chemistry, food aesthetics, the ethics of killing for food, molecular gastronomy, food rheology, food photography, Shechita, the science of aphrodisiacs, and so on, are unimportant. Of course, neither of these extreme views is reasonable. Rather, this book offers an alternative, better way to understand the future of culinary art, especially in the dialectic context of ingredients and techniques—while learning from different approaches in the literature but without favoring any one of them or integrating them, since they are not necessarily compatible with each other. More specifically, this book offers a new theory (that is, the inquisitive theory of culinary art) to go beyond the existing approaches in a novel way. If successful, this seminal project is to fundamentally change the way that we think about culinary art in relation to ingredients and techniques from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what the author originally called its “post-human” fate.

Can transportation really have such a destructive impact on society that, as Jay Holtz Kay (1998) once forcefully wrote, with the automobile industry as an example, that “the modern consequences of heavy automotive use contribute to the use of non-renewable fuels, a dramatic increase in the rate of accidental death, social isolation, the disconnection of community, the rise in obesity, the generation of air and noise pollution, urban sprawl, and urban decay”? (WK 2012) This negative expectation from transportation, with the automobile industry as an example here, can be contrasted with an opposing (positive) expectation in the old “glory days” when, as Skip McGoun (2012) thus reminded us, “we have sung songs about the glory and wonder that surrounds the very concept of the car. Examples of this range from the 1909 tune, ‘In My Merry Oldsmobile,’ to what is considered to be the first rock and roll song, ‘Rocket 88,’ in 1949. . . . Motion pictures have portrayed . . . expensive sleek sports cars . . . associated with wealth and success. . . . One commercial described Hell as being a place where a teenager would have to drive a minivan!” Contrary to these opposing expectations (and other views as will be discussed in the book), transportation, in relation to both networks and operations, is neither possible or impossible, nor desirable or undesirable, to the extent that the respective ideologues on different sides would like us to believe. This challenge to the opposing expectations from transportation does not mean that transportation is useless, or that those interdisciplinary fields (related to transportation studies) like urban planning, environmental sustainability, migration, tourism, transport economics, traffic engineering, transportation technology, energy efficiency, the tragedy of the commons, and so on are unimportant. Needless to say, neither of these extreme views is reasonable. Rather, this book offers an alternative, better way to understand the future of transportation, especially in the dialectic context of networks and operations—while learning from different approaches in the literature but without favoring any one of them or integrating them, since they are not necessarily compatible with each other. More specifically, this book offers a new theory (that is, the panoramic theory of transportation) to go beyond the existing approaches in a novel way. If successful, this seminal project is to fundamentally change the way that we think about transportation in relation to networks and operations from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what the author originally called its “post-human” fate.

This timely book examines the rise of posthumanism as both a material condition and a developing philosophical-ethical project in the age of cloning, gene engineering, organ transplants and implants. Nayar first maps the political and philosophical critiques of traditional humanism, revealing its exclusionary and ‘speciesist’ politics that position the human as a distinctive and dominant life form. He then contextualizes the posthumanist vision which, drawing upon biomedical, engineering and techno-scientific studies, concludes that human consciousness is shaped by its co-evolution with other life forms, and our human form inescapably influenced by tools and technology. Finally the book explores posthumanism’s roots in disability studies, animal studies and bioethics to underscore the constructed nature of ‘normalcy’ in bodies, and the singularity of species and life itself. As this book powerfully demonstrates, posthumanism marks a radical reassessment of the human as constituted by symbiosis, assimilation, difference and dependence upon and with other species. Mapping the terrain of these far-reaching debates, Posthumanism will be an invaluable companion to students of cultural studies and modern and contemporary literature.

Is migration really so constructive that, as Ralph Emerson (1909) once wrote, in the context of the New World, “asylum of all nations . . . will construct a new race, a new religion, a new state, a new . . . smelting-pot”? (WK 2012) This noble lie—the “melting pot” in the 20th century—can be contrasted with an opposing noble lie of the “salad bowl” in the 21st century, when those in multiculturalism like Tariq Modood (2007) argue nowadays that multiculturalism “is most timely and necessary, and . . . we need more not less.” (WK 2012a) Contrary to these opposing noble lies (and other views as will be discussed in the book), migration, in relation to both the Same and the Others, is neither possible or impossible, nor desirable or undesirable, to the extent that the respective ideologues on different sides would like us to believe. Surely, this exposure of the opposing noble lies about migration does not mean that the specific field of study on migration is a waste of time, or that those interdisciplinary fields (related to the study of migration) like animal migration, gene migration, diaspora politics, culural assimlation, human trafficking, urbanization, brain drain, tourism, ethnic cleansing, environmental migration, globalization, religious persecution, national identity, gentrification, fifth column, migration art, xenophobia, space colonization, multiculturalism, and so on are worthless. Needless to say, neither of these extreme views is reasonable. Instead, this book offers an alternative, better way to understand the future of migration, especially in the dialectic context of the Same and the Others—while learning from different approaches in the literature but without favoring any one of them or integrating them, since they are not necessarily compatible with each other. More specifically, this book offers a new theory (that is, the theory of the cyclical progression of migration) to go beyond the existing approaches in a novel way. If successful, this seminal project is to fundamentally change the way that we think about migration in relation to Sameness, Otherness, and identity, from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what the author originally called its “post-human” fate.

Is the invention of accounting so useful that, as Charlie Munger once said, “you have to know accounting. It's the language of practical business life. It was a very useful thing to deliver to civilization. I've heard it came to civilization through Venice which of course was once the great commercial power in the Mediterranean”? (WOO 2013) This positive view on accounting can be contrasted with an opposing view by Paul Browne that “the recent [accounting] scandals have brought a new level of attention to the accounting profession as gatekeepers and custodians of social interest.” (DUM 2013) Contrary to these opposing views (and other ones as will be discussed in the book), accounting (in relation to addition and subtraction) are neither possible (or impossible) nor desirable (or undesirable) to the extent that the respective ideologues (on different sides) would like us to believe. Of course, this reexamination of different opposing views on accounting does not mean that the study of addition and subtraction is useless, or that those fields (related to accounting)—like bookkeeping, auditing, forensics, info management, finance, philosophy of accounting, accounting ethics, lean accounting, mental accounting, environmental audit, creative accounting, carbon accounting, social accounting, and so on—are unimportant. (WK 2013) In fact, neither of these extreme views is plausible. Rather, this book offers an alternative (better) way to understand the future of accounting in regard to the dialectic relationship between addition and subtraction—while learning from different approaches in the literature but without favoring any one of them (nor integrating them, since they are not necessarily compatible with each other). More specifically, this book offers a new theory (that is, the double-sided theory of accounting) to go beyond the existing approaches in a novel way and is organized in four chapters. This seminal project will fundamentally change the way that we think about accounting in relation to addition and subtraction from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what I originally called its “post-human” fate.

What exactly is so appealing in formal science, such that its influence can be seen in numerous disciplines nowadays, for practical purposes like better functionality, performance, and so on—as Pythagoras already famously said in antiquity: “Number is the ruler of forms and ideas and the cause of gods and demons”? This contemporary addiction to practical convenience in formal science has turned a blind eye to its other side, which has impoverished both our knowledge of reality and the well-being of our lifeworld. Contrary to conventional wisdom, the other side of this appealing addiction has yet to be comprehensively understood, nor has the fact that its practical convenience is neither possible nor desirable to the extent that the proponents of formal science would like us to believe. Needless to say, this by no means suggests that formal science should not be used for practical purposes, or that the literature in formal science (and other related fields like computer science, information theory, microeconomics, decision theory, statistics, and linguistics, just to cite a few of them) should be dismissed. Of course, neither of these two extreme views is reasonable either. Instead, this book provides an alternative (better) way to understand the nature of formal science, especially in relation to systems theory for practical convenience—while learning from different approaches in the literature but without favoring any one of them (nor integrating them, since they are not necessarily compatible with each other). In the end, this book offers a new theory to transcend the existing approaches in the literature in a new direction not thought of before. This seminal project is to fundamentally alter the way that we think about formal science, from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what I originally called its “post-human” fate.

Is chemistry really so valuable that, as Theodore L. Brown (2011) and his colleagues continue to claim in the twelfth edition of their work in 2011, chemistry is “the central science” in connecting the physical sciences with the life and applied sciences? (WK 2011 & 2011; C. Reinhardt 2001) This crowning of chemistry, however, can be contrasted with an opposing view, as Michael Polanyi once questioned the centrality of chemistry, when he wrote that “[n]o inanimate object is ever fully determined by the laws of . . . chemistry,” so other fields of study are just as important. (BQ 2011) Contrary to these conflicting views about chemistry (and other ones discussed in the book), chemistry, in relation to substances and their changes, is neither possible nor desirable to the extent that the respective ideologues on different sides would like us to believe. This challenge to the conflicting views about chemistry does not mean, however, that chemistry is useless, or that those fields of study related to chemistry like astronomy, physics, geology, mathematics, material science, biology, psychology, computer science, and so on should be ignored too. Of course, neither of these extreme views is reasonable. Instead, this book provides an alternative, better way of understanding the future of chemistry —especially in the dialectic context of substances and their changes—while learning from different approaches in literature but without favoring any one of them or integrating them, since they are not necessarily compatible with each other. This book offers a new theory (that is, the creational theory of chemistry) to go beyond the existing approaches to literature in an original way. If successful, this seminal project will fundamentally change the way that we think about chemistry, from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what the author originally called its “post-human” fate.