Of all the elements of floral design, color is undoubtedly the ingredient that draws the most immediate attention and causes the strongest response from your customers. Understanding and implementing basic color theory helps you make more informed choices about your use of color and makes you a stronger designer. 'The Florists' Color Wheel'breaks down basic and advanced color theories in a way that is fun and easy to understand.

Leading floral designers Putnam & Putnam are back - now with the ultimate flower-arrangement reference book The follow-up to Darroch and Michael Putnam's acclaimed bestselling debut, Flower Colour Theoryis the only guide that uses colour theory as inspiration for flower arrangements. The book features 175 arrangements that show myriad ways to combine flowers of different hues, all built around colour schemes including analogous, complementary, monochromatic, triadic, transitional, and accent colours. Flower Colour Theoryis both inspirational and a guide to creating lush, romantic, and effortlessly elegant creations of your own.

Red. White. Green. Yellow. Pink. Blue. Floral designer Jane Packer works her way through the color wheel and through the garden, creating unique, whimsical and totally stunning arrangements of fresh flowers and foliage, with instructions on how to achieve similarly spectacular results at home. Like an interior designer, you'll learn to use different colors of flowers to evoke a variety of moods, and introduce new flowers and foliage to your repertoire. Ten how-to projects provide step-by-step instructions for creating everything from a classic pedestal arrangement to a three-tier "wedding cake" of roses, to a skirt of delphinium, larkspur and peonies! A seasonal flower directory completes the book, illustrated with breathtaking, full color photography.

Flower arranging has never been simpler or more enticing. The women behind Studio Choo, the hottest floral design studio in the country, have created a flower-arranging bible for today's aesthetic. Filled with an array of stunning, easy-to-find flowers, it features 400 photos, more than 40 step-by-step instructions, and useful tips throughout. The arrangements run the gamut of styles and techniques: some are wild and some are structured; some are time-intensive and some are astonishingly simple. Each one is paired with a "flower recipe"; ingredients lists specify the type and quantity of blooms needed; clear instructions detail each step; and hundreds of photos show how to place every stem. Readers will learn how to work with a single variety of flower to great effect, and to create vases overflowing with layered blooms. To top it off, the book is packed with ideas for unexpected vessels, seasonal buying guides, a source directory, a flower care primer, and all the design techniques readers need to know. Alethea Harampolis and Jill Rizzo are the founders of Studio Choo, a San Francisco-based floral design studio that serves up fresh, wild, and sophisticated flower arrangements for any occasion. Their work has been featured in publications such as Sunset, Food & Wine, and Veranda and in the blog Design*Sponge.

More than anything else, colour is how people instinctively think about flowers — whether planning for a wedding, commemorating an occasion, or looking for an easy way to bring life into a space. With 400 gorgeously photographed cut flowers organized to span the full spectrum of shades, Flower Colour Guide is the essential tool for flower selection and arrangement, and a primer to understanding and appreciating flowers and colour. 'This is the book we wish we had to help us before we started,' say authors Darroch and Michael Putnam, the duo behind New York's leading floral design studio, Putnam & Putnam.

Effective use of color is important in floral arrangement design. This book illustrates how to make effective color combinations in flower arrangement designs including wrapping paper or container.

First there was "slow food." Now there's "slow flowers," local and fresh: no chemical-laden, lifeless blooms flown in from afar. Acclaimed garden writer Debra Prinzing wants to show us the rich, floral bounty closer to home. In Slow Flowers, she takes us through the seasons to create 52 vibrant, sensual bouquets using only locally sourced materials - even in winter.--

Create the flower arrangements of your dreams to keep at home, take to the office, or display on any special occasion using the simple tips and tricks and masterful techniques taught by Executive Director and professor Calvert Crary and the master florists at FlowerSchool New York.FlowerSchool New York is one of the world's premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi. Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including: How to buy the best flowers and how to get the best prices Selecting your flowers based on texture, color, and seasonality Conditioning your flowers to ensure they last as long as possible Pairing your flowers with the right vase Creating arrangements in a wide variety of styles that will work for any occasionIncluding advice from the school's well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design.

This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs.Topics covered include: Wedding designs - wired, tied, glued, foam holders; designs for both carrying and wearing. Tied designs - mixed flowers, modern textured, gift wrapping, aqua packaging, and designs made with frames and pre-bought frames. Funeral designs - tied, environmental, formal-based designs, loose open designs in a variety of foam frame shapes. Arrangements for traditional and modern designs - symmetrical and asymmetrical, parallel and using colour foam, in a range of containers and baskets. Function decorating - both venue and place of worship designs. Seasonal designs - Easter, Hallowe'en and Christmas. This inspiring book is based on current floristry training programmes that support students and working florists alike.Covers the full range of commercial techniques for the florist and gives advice on buying and storing flowers, design and colour and transporting displays.Demonstrates how to create a wide range of floral designs with step-by-step instructions.Lavishly illustrated with approximately 600 colour photographs.Sandra Adcock is a qualified teacher, a holder of the Society of Floristry's National Diploma in floristry and a fellow of the British Florist Association.

A globe-trotting, behind-the-scenes look at the dazzling world of flowers and the fascinating industry it has created. Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.