A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day. Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes. We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

Advances in the social sciences are used to uncover cognitive foundations of social decision making.

Write Choices: Elements of Nonfiction Storytelling helps writers cultivate their nonfiction storytelling skills by exploring the decisions all writers confront when crafting factual narratives. Sue Hertz focuses on examining the common choices all true storytellers encounter, whether they are writing memoirs, literary journalism, personal essays, or travel essays. And since today's writers are no longer confined to paper, Write Choices also includes digital storytelling options, and advice on how writers can employ technology to enhance their narratives. Key Features Challenging Choices boxes in each chapter highlight how writers have decided to proceed at a particularly difficult juncture in their writing process. Web Choices sections in each chapter detail the decisions involved in creating additional multimedia to complement prose narratives. Try Tim writing exercises throughout the text provide opportunities for readers to apply and explore writing strategies presented in each chapter. Content gleaned from interviews with over 60 nonfiction storytellers exposes readers to established writers and editors representing all styles of nonfiction writing. Book jacket.

Dr. William Glasser offers a new psychology that, if practiced, could reverse our widespread inability to get along with one another, an inability that is the source of almost all unhappiness. For progress in human relationships, he explains that we must give up the punishing, relationship–destroying external control psychology. For example, if you are in an unhappy relationship right now, he proposes that one or both of you could be using external control psychology on the other. He goes further. And suggests that misery is always related to a current unsatisfying relationship. Contrary to what you may believe, your troubles are always now, never in the past. No one can change what happened yesterday.

An introduction to the basic concepts of game design, focusing on techniques used in commercial game production. This textbook by a well-known game designer introduces the basics of game design, covering tools and techniques used by practitioners in commercial game production. It presents a model for analyzing game design in terms of three interconnected levels--mechanics and systems, gameplay, and player experience--and explains how novice game designers can use these three levels as a framework to guide their design process. The text is notable for emphasizing models and vocabulary used in industry practice and focusing on the design of games as dynamic systems of gameplay.

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

A fun, fascinating, and amazingly photographic exploration of the periodic table, for curious kids who want to understand how atoms and elements make up everything in the universe. In this very special kids' edition of Theodore Gray's The Elements, budding scientists, ages 6 to 9, will learn all about every element in the periodic table from the first element, Hydrogen (1), to the very last element, Oganesson (118). Filled with great big colorful photographs and fun facts for every element, The Kid's Book of The Elements is the perfect introduction to the fascinating world of chemistry and visual/tactile-based STEM/STEAM learning. This edition also includes 120 sturdy tear-out cards of each element for kids to play with and arrange on their own.

From water, air, and fire to tennessine and oganesson, celebrated science writer Philip Ball leads us through the full sweep of the field of chemistry in this exquisitely illustrated history of the elements. The Elements is a stunning visual journey through the discovery of the chemical building blocks of our universe. By piecing together the history of the periodic table, Ball explores not only how we have come to understand what everything is made of, but also how chemistry developed into a modern science. Ball groups the elements into chronological eras of discovery, covering seven millennia from the first known to the last named. As he moves from prehistory and classical antiquity to the age of atomic bombs and particle accelerators, Ball highlights images and stories from around the world and sheds needed light on those who struggled for their ideas to gain inclusion. By also featuring some elements that aren’t true elements but were long thought to be—from the foundational prote hyle and heavenly aetherof the ancient Greeks to more recent false elements like phlogiston and caloric—The Elements boldly tells the full history of the central science of chemistry.

Nowhere in the world is weather as volatile and powerful as it is in North America. Scorching heat in the Southwest, hurricanes on the Atlantic coast, tornadoes in the Plains, blizzards in the mountains: Every area of the country has vastly different weather, and vastly different cultures as a result. Braving the Elements is David Laskin's delightful and fascinating history of how our unique weather has shaped a nation, and how we've tried to cope with it over centuries. Since before Columbus, the peoples of America have struggled to make sense of the capricious and violent nature of America's weather. Anasazi Indians used the rain dance (and sometimes human sacrifice) to induce rain, while the Puritans in New England blamed the sins of the community for lightening strikes and Nor'easters. IN modern times we carry on those traditions by blaming the weatherman for ruined weekends. Despite hi-tech satellites and powerful computers and 24-hour-a-day forecasting from The Weather Channel, we're still at the mercy of the whims of Mother Nature. Laskin recounts the many dramatic moments in American weather history, from the "Little Ice Age" to Ben Franklin's invention of the lightning rod to the Great Blizzard of the 1930's to the worries about global warming. Packed with fresh insights and wonderful lore and trivia, Braving the Elements is unique and essential reading for anyone who's ever asked, "What's it like outside?"

This title gives students an integrated and rigorous picture of applied computer science, as it comes to play in the construction of a simple yet powerful computer system.