Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the "no cash on the table" principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.

Ask a dozen talking heads about the course of action we should take to right the economy and you’ll get thirteen different answers. But what if we possessed a handful of basic principles that could guide our decisions—both the personal ones about how to save and spend but also those national ones that have been capturing the headlines?Robert H. Frank has been illustrating these principles longer and more clearly than anyone else. InThe Economic Naturalist’s Field Guide, he reveals how they play out in Washington, on Wall Street, and in our own lives, covering everything from healthcare to tax policy to everyday decisions about what we do with our money.In today’s uncertain economic climate,The Economic Naturalist’s Field Guide’s insights have more bearing than ever on our pocketbooks, policies, and personal happiness.

And the consequences of this fact are profound.

Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics. For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums and strange occurrences they encounter in everyday life and to try to explain them using economics. Now in this bestselling book, he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book helps students develop economic intuition.

From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.

A lively, inviting account of the history of economics, told through events from ancient to modern times and the ideas of great thinkers in the field What causes poverty? Are economic crises inevitable under capitalism? Is government intervention in an economy a helpful approach or a disastrous idea? The answers to such basic economic questions matter to everyone, yet the unfamiliar jargon and math of economics can seem daunting. This clear, accessible, and even humorous book is ideal for young readers new to economics and for all readers who seek a better understanding of the full sweep of economic history and ideas. Economic historian Niall Kishtainy organizes short, chronological chapters that center on big ideas and events. He recounts the contributions of key thinkers including Adam Smith, David Ricardo, Karl Marx, John Maynard Keynes, and others, while examining topics ranging from the invention of money and the rise of agrarianism to the Great Depression, entrepreneurship, environmental destruction, inequality, and behavioral economics. The result is a uniquely enjoyable volume that succeeds in illuminating the economic ideas and forces that shape our world.

A companion volume to Basic Economics discusses the application of economics to such world problems as medical care, discrimination, and the development of nations, examining economic policies in terms of their immediate and longer-term repercussions.

Though many students and environmentalists shudder at even the thought of economics, a working knowledge of the basics can be a powerful ally. Economic arguments carry a great deal of weight, and putting them to work for environmental causes can be a deciding factor, especially in policy debates. The reverse is true as well, and an understanding of the possibly flawed, misleading, or overstated economics behind an opponent's case can be crucially important. Environmental Economics for Tree Huggers and Other Skeptics carefully explains the tools of economic analysis and shows how they can be used to help reveal the root causes of and potential solutions for environmental and natural resource problems. Jaeger's proven techniques and wonderfully conversational tone assume no economics training, and his presentation of the material is designed to facilitate clarity. His step-by-step approach unearths surprisingly simple, easy-to-remember principles and shows how to apply them to real-world environmental problems. Those with exposure to introductory microeconomics will find Environmental Economics for Tree Huggers and Other Skeptics to be a welcome refresher. Undergraduate and graduate students of environmental studies, resource management, law, policy, and related fields, as well as novices who are skeptical of how the field could possibly help them in their own efforts, will be pleasantly surprised.

There are hundreds of lives sown inside Pretty Little Mistakes, Heather McElhatton's singularly spectacular, breathtakingly unique novel that has more than 150 possible endings. You may end up in an opulent mansion or homeless down by the river; happily married with your own corporation or alone and pecked to death by ducks in London; a Zen master in Japan or morbidly obese in a trailer park. Is it destiny or decision that controls our fate? You can't change your past and start over from scratch in real life—but in Pretty Little Mistakes, you can! But be warned, choose wisely.