Analyzes the modern myth of the cowboy as it appears in movies, advertising, the rodeo, and fiction, and gauges its effect on American thought

"Demonstrating how the methods of popular culture scholarship can be merged with those of marketing and consumer research, a mutually beneficial strategy of analysis is showcased."--BOOK JACKET.

As business interests have commercialized the American West and publishers and studios have created compelling imagery, the expectations of readers and moviegoers have influenced perceptions of the cowboy as a hero. This book describes the evolution of the cowboy hero as a mythic persona created by dime novels, television and Hollywood. Much of our concept of the cowboy comes to us from movies and the book's main focus is his changing image in cinema. The development of the hero image and the fictional West is traced from early novels and films to the present, along with shifting audience expectations and economic pressures.

Many legendary players and coaches, including Roger Staubach, Tom Landry, Pete Gent, and Bob Hayes, share the story of this famous football team, which has won five Super Bowls and more games than any other team in NFL history.

In the world of Western films, Randolph Scott, Joel McCrea, and Audie Murphy have frequently been overlooked in favor of names like Roy Rogers and John Wayne. Yet these three actors played a crucial role in the changing environment of the post-World War II Western, and, in the process, made many excellent middle-budget films that are still a pleasure to watch. This account of these three Western stars' careers begins in 1946, when Scott and McCrea committed themselves to the Western roles they would play for nearly twenty years. Murphy, who also joined them in 1946, would continue his Western career for a few years after his cohorts rode into the film sunset. Arranged chronologically, and balanced among the three actors, the text concludes with Audie Murphy's last Western in 1967. Covering both the personal and professional lives of these three Hollywood cowboys, the book provides both their stories and the story of a Hollywood whose attitude toward the Western was in a time of transition and transformation. The text is complemented by 60 photographs and a filmography for each of the three.

New York Times-bestselling author Grant returns to Texas, where a small-town legend comes home for the holidays and finds the greatest gift of all. Original.

He's Just The Hired Help… What kind of cockeyed Pollyanna is Colin Cade working for? Her porch is rotting, her "guest cabin" is cheerless and her land and livestock have only a geriatric cowboy to care for them. Yet Hannah Shaw is positive she can turn her ranch into a successful B and B—and that Colin's the man to make it happen. But Colin can't stick around. He lives with the loss of his family by avoiding the memories, and the way he feels around Hannah and her young son is like a knife to the heart. Trouble is, he's better at ignoring his own pain than someone else's, and bright, cheerful Hannah has a heart as haunted as his own. She deserves to be happy—but could she really be with him?

They ride horses, rope calves, buck broncos, ride and fight bulls, and even wrestle steers. They are Black cowboys, and the legacies of their pursuits intersect with those of America’s struggle for racial equality, human rights, and social justice. Keith Ryan Cartwright brings to life the stories of such pioneers as Cleo Hearn, the first Black cowboy to professionally rope in the Rodeo Cowboy Association; Myrtis Dightman, who became known as the Jackie Robinson of Rodeo after being the first Black cowboy to qualify for the National Finals Rodeo; and Tex Williams, the first Black cowboy to become a state high school rodeo champion in Texas. Black Cowboys of Rodeo is a collection of one hundred years of stories, told by these revolutionary Black pioneers themselves and set against the backdrop of Reconstruction, Jim Crow, segregation, the civil rights movement, and eventually the integration of a racially divided country.

With its thriving military base, Seaside, North Carolina, is teeming with heroes of all stripes. But, as the bestselling Hero’s Welcome series from Annie Rains continues, it takes a cowboy to rescue the town’s newest resident from heartache. After a bad breakup leaves Julie Chandler completely devastated, she comes to Seaside seeking a fresh start. A talented, compassionate yoga teacher, she has developed a program to help alleviate the effects of PTSD, but getting a bunch of bullheaded Marines into downward facing dog might be impossible. So Julie’s shocked when one of her first students dives in headfirst—and almost tempts her to take down her walls with his easy smile and electrifying touch. Ever since Texas cowboy turned Marine pilot Lawson Phillips lost a crew member in a helicopter accident, he hasn’t been able to fly. When a psychologist orders him to attend, of all things, a yoga class, Lawson’s outraged—until he finds out Julie is the instructor. She’s beautiful, graceful, and completely guarded when it comes to his advances, but he’s determined to find out what makes her tick. Because underneath Julie’s hard shell is a woman Lawson knows he could fall for—and he’s not ready for the ride to end. Praise for Welcome Home, Cowboy “Annie Rains didn’t disappoint with this new story, and pulled me right into the book, making me fall in love once again with her characters, the small town setting and an emotional story that made my heart soar. I think I’ll never get enough of this series!”—Roberta’s Dreamworld “Welcome Home, Cowboy is sweet and entertaining, with a little side of playfulness. The characters were loveable and the storyline was able to fully capture my attention.”—Hines and Bigham’s Literary Tryst “A story that made me smile, laugh out loud, shed a tear, and sigh so deeply, while telling a tale of love, and loss.”—Books and Spoons “Great book! Not only was it a great, heartwarming, and spicy romance, but it was a book of hope, second chances, finding strength inside oneself, and making life better.”—Devilishly Delicious Book Reviews, on Welcome Home, Cowboy Includes an excerpt from another Loveswept title.

As business interests have commercialized the American West and publishers and studios have created compelling imagery, the expectations of readers and moviegoers have influenced perceptions of the cowboy as a hero. This book describes the evolution of the cowboy hero as a mythic persona created by dime novels, television and Hollywood. Much of our concept of the cowboy comes to us from movies and the book's main focus is his changing image in cinema. The development of the hero image and the fictional West is traced from early novels and films to the present, along with shifting audience expectations and economic pressures.