Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

An Observer Book of the Year A Times Science Book of the Year A New Statesman Book of the Year A Financial Times Science Book of the Year 'Astonishingly bold' Daily Mail 'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true. Now revised and updated with content on Covid-19.

Offers advice on personal finance and creating wealth based on the principles of Jewish tradition.

For 2,000 years Western culture has leaned heavily on the Ten Commandments for guidance in religion, ethics, and morality. The author, drawing upon modern Biblical science, demonstrates that those laws were designed for an entirely different purpose--to provide alternatives to repressive policies Israel reeled under in Egypt. The Decalogue is a political document designed to limit government intrusion into private lives. Its precepts deal with matters like political parties and intellectual freedom, central banking and taxation, occupational choice, free economy, humane working conditions, local government, right to life and international relations, land possession and inheritance, equal justice and education, and citizenship and public health. The author's interpretation necessitates a wholesale repositioning of Biblical religion. The Bible is not a book about religious worship, but is rather a book about citizen-empowered local democracy. This essay suggests a way out of the woods for an American democracy that has lost its way in a headlong veer toward heavy-handed central government.

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.

“After a lifetime in business, I’ve never been able to develop a set of rules or a step-by-step formula that will guarantee success in anything, much less in a field as dynamic and changing as business. What I can do, however, is talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.” The Ten Commandments for Business Failure is a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can’t be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.

Our success and happiness depends on our ability to collaborate with purpose and passion! This inspiring and insightful book/CD Gift Set provides eleven spiritual principles we need to work in enthusiastic teams capable of doing the impossible. If you lead any kind of team, this remarkable book will help you create unshakeable unity, purpose and passion among your teammates. Based on one of the most acclaimed motivational presentations of modern times.

SHORTLISTED FOR BEST NON-FICTION BOOK BY A PARLIAMENTARIAN AT THE PARLIAMENTARY BOOK AWARDS 2021 'Read this book!' Caroline Lucas 'My money's on Magid.' Thandie Newton "Thou shalt not ignore this book. Magid is magic!" - Jarvis Cocker 'A man so inspiring you will have no choice but to cast your hopeless lethargy asunder' - Rufus Hound A guide to being courageous and community-minded, and to disrupting and dismantling age-old power structures in work, life and politics, written by someone who has done exactly that. Let's be honest. Magid Magid's story seems an unlikely one. He's a Somali-born black Muslim refugee who became the youngest ever Lord Mayor of Sheffield and one of the last UK MEPs. Magid has made headlines nationally and internationally for his creative ways of campaigning while not conforming to tradition and being unapologetically himself. Magid had no idea that the poster he dreamed up for a local music festival in 2018 would go viral. The poster contained the 10 commandments he tries to live by. He had no idea that this poster would come to represent a movement that has swept him to the heart of local and European establishment politics. Now, for the first time, he reveals the stories behind each of these 'commandments'; what drives him, the obstacles he overcame and what makes him hopeful. 'His voice and representation are inspirational and a force to reckon with.' Dr Shola Mos-Shogbamimu, lawyer, activist and author 'It's easy to problematise the world, but Magid has offered us answers , solutions and even the possibility of a new politics.' Jon McClure, lead singer of Reverend and The Makers 'Magid's book could not be more timely. A must read for anyone who wants to change the world.' Chunky Mark, The Artist Taxi Driver