Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals

Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.

FORMICHELLI/CIG START RUN COFFEE BA

The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Learning about crime pays Most people watch television shows such as Law and Order and see a simplified version of the world of cops and courtrooms. In fact, the American criminal justice system is one of the most complex legal establishments in the world. The Complete Idiot's Guide® to the Criminal Justice System de-mystifies the complexity of the judicial establishment and the bureaucracy behind it in a clear, jargon-free and detailed portrait so that any citizen can understand how it works. • Public is highly interested in criminal investigations and trials • Also a useful resource for people planning to enter these fields • Includes detailed glossary of legal terms

The healthy vegan diet-made easy. Vegans face their own special challenges when it comes to nutrition and this book provides answers. There are about one million vegans in the U.S. and about 50,000 new ones every year. A growing number of physicians advocate a completely plant-based diet for many of their patients who suffer from diabetes, heart disease, and cancer. In The Complete Idiot's Guide® to Plant-Based Nutrition, readers will find: ? Where to get nutrients that others get from meat and dairy. ? How to avoid the vegan pitfall of overfed but undernourished. ? How to spot hidden animal ingredients in packaged foods. ? Tips for eating at restaurants. ? Special considerations for children and seniors.

The perennial bestseller—now updated to cover the latest features of Facebook Facebook is forever evolving, with the goal of improved user interaction. This new edition catches you up on the latest privacy updates, interface redesign, and other new features and options that keep the site up to date and never leaves you bored. You'll discover helpful coverage of all the changes and updates that have occurred since the previous edition, as well as the newest features that Facebook offers. Reveals all the latest changes, updates, and new features of Facebook that have occurred since the previous edition Introduces you to getting started with Facebook by creating a profile, setting privacy features, and navigating the interface Encourages you to find friends, upload photos, fill out your profile, and make new friends Helps you get organized by using Facebook as a scheduler, creating specialized business pages, and joining groups Shows you how to use Facebook as a search tool, advertise on Facebook, and more If you're ready to face the music and get started with Facebook, then this is the book for you!

Create dynamic, interactive websites with HTML5 and CSS3. HTML5 and CSS3 are the newest revisions of the primary standards for structuring and styling web content—major updates that enable designers and developers to streamline source code and publish more dynamic, interactive content without having to learn complex scripting languages. The Complete Idiot's Guide® to HTML5 and CSS3 provides both new and existing web developers the tools they need to code and design the web content that people increasingly expect to experience when they surf the web. Even better, you learn HTML5 and CSS3 in the context of building a website with a content management system (CMS), such as WordPress. You can then apply your knowledge of HTML5 and CSS3 to customize your site, instead of starting from scratch. You discover how to: • Design and maintain a website using web-based tools instead of a complicated HTML editor. • Code pages properly using the new HTML5 structure tags. • Embed audio and video using the new HTML5 tags. • Apply a CSS theme to format pages, and customize the theme using CSS3 styles. • Use CSS3 to round box corners and make images and backgrounds more or less transparent. • Take full advantage of new CSS3 transformation and animation features to animate objects on a page, create image rollovers, and build your own drop-down menus. • Test and fine-tune your site to make it load faster and look just right. • Perform an SEO audit of your site and keyword-optimize your site's content. The Complete Idiot's Guide® to HTML5 and CSS3 features: • 16-page color insert • HTML5 Quick Reference • CSS3 Properties and Values Quick Reference • HTML Special Characters and Symbols Quick Reference • Speak Like a Geek Glossary From the Author Although this book focuses primarily on HTML5 & CSS3, it presents these topics in the context of building a web site. When you're first getting started, building a site from scratch using only HTML and CSS can be overwhelming. You're usually better off starting with a content management system (CMS), such as WordPress, and a pre-designed theme. You can then use your knowledge of HTML5 and CSS3 to customize your site, instead of starting from scratch. This approach gets your site up and running as quickly as possible and allows you to learn more at a more comfortable pace.