Color speaks a powerful cultural language, conveying political, sexual, and economic messages that, throughout history, have revealed how we relate to ourselves and our world. This ground-breaking compilation is the first to investigate how color in fashionable and ceremonial dress has played a significant social role, indicating acceptance and exclusion, convention and subversion. From the use of white in pioneering feminism to the penchant for black in post-war France, and from mystical scarlet broadcloth to the horrors of arsenic-laden green fashion, this publication demonstrates that color in dress is as mutable, nuanced, and varied as color itself. Divided into four thematic parts – solidarity, power, innovation, and desire – each section highlights the often violent, emotional histories of color in dress across geographical, temporal and cultural boundaries. Underlying today's relaxed attitude to color lies a chromatic complexity that speaks of wars, migrations and economics. While acknowledging the importance that technology has played in the development of new dyes, the chapters explore color as a catalyst for technical innovation that continues to inspire designers, artists, and performers. Bringing together cutting-edge contributions from leading scholars, it is essential reading for academics of fashion, textiles, design, cultural studies and art history.

Telling stories drawn from across history, The Colour of Fashion delves into the significance of colour in dress, and explores how the symbolism has shifted over time.

The Color of Fashion is a stunning book with fascinating stories of fashion woven throughout history with COLOR. Whether it's mellow yellow, in the pink, feeling blue, or green with envy, COLOR is so entwined with our emotions that there are countless expressions and song lyrics devoted to it. But what meaning does color have in what we wear? What does a green dress convey when worn to a cocktail party, what significance does a white trouser suit have when worn by a female politician, and why does a woman in red command attention? The Color of Fashion delves into the significance of color in dress and explores how the symbolism has shifted over time. Think of how black transitioned from a color of mourning to the ultimate in elegance, how millennial pink has defined the Instagram generation, and beige, once a sophisticated favorite of Chanel, now reflects the normcore subculture. Featuring images of iconic colorful moments in fashion history - including Jennifer Lopez in green Versace, Alexandra Ocasio-Cortez in white tailoring and Audrey Hepburn in that Little Black Dress - this book is an essential read for fashion lovers everywhere.

Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process—from how to put together a color palette to color theory and the way that colors behave—and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.

Follow global color authority Pantone on this vivid journey through the rich history of color in fashion. Favorite hues and their appearances across the decades are profiled in informative text and copiously illustrated by runway photos and archival images. Track Bright Marigold from its heyday in the 1940s as Hermès' identifying hue to its showstopping appearance in Carolina Herrera's Spring/Summer 2013 collection, and trace Cyber Yellow from 1960s mod style to Anna Sui's 1990s punk-inspired looks. Complete with a survey of the industry-defining PANTONE Color of the Year, PANTONE on Fashion is the ultimate guide to the timeless shades the fashion world loves to love.

Move over Color Me Beautiful, an Emmy Award-winning costume designer shows women how to find their authentic style archetype. David Zyla has made women look sensational on the runway, television, and Broadway for twenty years. In Color Your Style ,David shows how every woman can unlock her authentic style based on a combination of her personality, her eight true colors, and one of twenty-four color-palette archetypes-from the Wholesome Flirt to the Romantic Poetess to The Maverick. Through quizzes, charts, and stories, women can discover the colors, clothes, and accessories that will attract love, power, energy, and attention. Color Your Style is like getting an astrological reading-only color-inspired-allowing you to learn more about yourself while you make over your wardrobe. We are at our best when we feel comfortable, confident, and know we look fantastic. Zyla and Color Your Style shows women how to be their best-without being slaves to designer labels or the latest trends.

Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor – and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry. With case studies that show the industry at work, this book breaks down the forecasting process – from how to put together a colour palette to colour theory and the way that colours behave – and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.