The 1987 election, which returned Mrs Thatcher for a record-breaking third term, was notable for a new level of campaigning professionalism. This book, the thirteenth in a series that has covered every election since the Second World War, examines in detail the nature of the Conservative victory, with its roots in recent history and social changes, but depending to the end on argument and presentation. The authors explore the way in which the party system adapted itself to and blunted the renewed Alliance challenge; the way in which the Labour party picked itself up from the disaster of 1983 to put on a brilliant but ultimately unsuccessful campaign; and the way in which Mrs Thatcher steered herself and her party back onto a winning course after the Westland disaster. The book describes how the Labour party adopted a modern communications strategy to promote Mr Kinnock and it examines the secret battle for control of the Conservative campaign between different groups and advertising agencies. The authors have been given exceptional access to persons and papers.

This book reviews the history of British general elections since 1964, charting the changes in voters and parties at every step. In parallel, it shows how electoral analysts have responded to these developments. This fully revised and updated edition examines the general elections of 2015, 2017, and 2019 in the context of the momentous referendums on Scottish independence (2014) and EU membership (2016), showing the impact of these votes on an electorate which has become increasingly volatile. If the early post-war period was marked by strong partisan loyalties, based largely on social class, in 2019 Britain seemed to have entered an age of 'identity politics' in which factors such as age and educational qualifications gave a better indication of voter allegiance. By analysing all 16 elections since 1964 in their historical context, this book allows readers to understand both the scale and the nature of developments in British politics over these eventful years.

This volume is the 14th in a series of studies begun in 1945 which have chronicled every postwar election. The historical background, the party preparation and the events of the campaign are recorded, together with analyses of the polls, the press, broadcast coverage and the candidates.

First published in 1999, this is the sixth volume in a series of definitive reference books recording constituency election results. This volume gives the 1983, 1987 and 1992 general election results in each constituency as well as the outcome of any by-elections which took place up until the dissolution of parliament in 1997. The name, party label, votes and vote share for each candidate are shown. The change in party vote share between elections helps chart the ebb and flow of electoral opinion throughout this period. Each constituency result also lists the electorate and turnout for each election as well as showing the winner’s majority, both in terms of votes and percentage lead over the second placed candidate. Summary statistics for the three general elections record votes cast and seats won across the nations of the United Kingdom. A comprehensive index will allow the reader to identify which candidates fought which constituency in their efforts to be elected to the House of Commons.

The central concern of Understanding Political Change is to explore the social and political sources of electoral change in Britain. From the Labour successes of the 1960s through the reemergence of the Liberals as a national force in 1974 and the rise and fall of the SDP to the potential emergence of the Green Party in the 1990s, Dr Heath and his collaborators chart the continually changing mould of British politics. Questions of the greater volatility of a more sophisticated electorate, of new cleavages in society replacing those based on social class, of the Conservative government's deliberate and inadvertent interventions to shape the emerging social structure, and of the influence which the political parties have been able to exert on public attitudes are all addressed with reference to data from the election surveys carried out after each general election since 1964.

This guide should be useful to those studying and researching modern history. International and up to date, it covers sources and controversies in the subject area and includes a section of useful addresses. The volume is divided into three main sections which together comprise a reference work for contemporary historians.

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

The Liberal Party emerged in mid-Victorian Britain from a combination of Whigs and Peelite Tories. The party of Gladstone, Asquith and Lloyd George, it was a dominant force in Britain, and the world, at the height of the power of the British Empire. Split by Gladstone's Home Rule Bills, it nevertheless returned to power in Edwardian England and held it until after the outbreak the First World War, with Lloyd George heading a National Government from 1916-22. Riddled by internal divisions and with its traditional ground increasingly occupied by the Labour Party, the party lost ground in Parliament, becoming little more than a rump for many years. With the foundation of the Social Democrats in 1981, and their subsequent merger with the Liberals as Liberal Democrats in 1988, a modern version of the party emerged, under Paddy Ashdown and now Charles Kennedy as a significant third force in British politics.

The Premiership of Tony Blair has not only reaffirmed previous trends towards leader-centered parties and governments, it has provided a decisive change in the development of a British presidency. The strategies and techniques designed to secure and expand Blair’s public outreach, together with the priority attached to the prime minister’s personal pledges and individual vision have propelled the office into new dimensions of independence. Michael Foley argues that the ascendancy of Blair is not an aberration, but rather a culmination of trends that have established vigorous leadership as a key criterion of political evaluation and governing competence. This edition is completely up-to-date, including the first convincing analysis of Tony Blair's leadership style.